The media can be the not for profit's best friend. This workshop explores how to win media coverage and was delivered to eight leading not for profits in Canberra on 15 Nov 2012
19. Radio Opportunities
News
every half-hour
six to eight stories @ 30-40 seconds
Morning/drive time shows
popular with commuters
more detail than a news bulletin
Talkback
entertainment and information
need guests with information
Specialist programs
31. Use Canberra’s calendar
January February March April
New Year resolutions Return to school Internl Women’s Day April Fools
Australia Day Valentines Day Clean up Australia Arthritis Awareness
Summer holidays Seniors Week ANZAC Day
Children with special needs Canberra Day Road safety
Young people starting work Easter
May June July August
May Day Environment Day Christmas in July Vietnam Veterans Day
Mother’s Day Tax time Small Business Awards Missing Persons Week
Law Week Ski season Diabetes Week Hearing Awareness Month
Heart Week Literacy and Numeracy Week
Volunteer Week
September October November December
Start of spring Mental Health Week Remembrance Day Internl Volunteer Day
Floriade Water Week Melbourne Cup School year ends
Citizenship Day Mental Health Week End of university year Christmas
Father’s Day Breast Cancer Day
37. Start a story bank account
stories from staff and volunteers
slice and dice
qualify the story
Women
Older Australians
package and store the story Young Australians
Culture
Sport
Arts
Religion
Business
Area-specific
44. Face to face works best
20 minutes appointment
who attends
brief explain issues
overview stories
identify media needs
agree way ahead + deadlines
leave something
continuous contact
45. Phone Pitch
call a specific journalist
say something interesting
why it is relevant to readers, listeners or viewers
where the story fits
shape the story
d s!
on
sec
way ahead
– 60
30
ave
follow-up
uh
Yo