Assignment 2 Grading Criteria Identify the problem and describe the difference between the current and ideal state, what drives it, and how it can benefit the buyer. Describe the product and explain the internal and external sources. Evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identify selection criteria. Define the purchase decision and identify the high-level factors that interrupt or deter purchase. Evaluate post-purchase evaluation. Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. .