Inbound marketing focuses on attracting customers through relevant and valuable content while outbound marketing relies on interruptive tactics like advertising. Inbound techniques such as blogging, search engine optimization, and social media allow companies to reach interested customers more cost effectively and build relationships, while outbound approaches are becoming less effective and avoidable. Inbound marketing requires high-quality content that attracts and engages customers online.

1. Inbound Marketing vs. Outbound Marketing Find or Be Found

3. “ The spray-and-pray approach”