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Chartered Institute of Marketing  Post Graduate Diploma Week 2 Bob Hogg Yvonne McMenemy
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma
Post Graduate Diploma ,[object Object],Strategic Management & the role of Marketing (10%) Evaluation of Business & Marketing Performance (30%) Analysis of the External Environment (20%) Analysis of the Internal Environment (20%) Characteristics of the  Global & International Marketplace (20%)
Post Graduate Diploma ,[object Object],Changing dimensions of competitive advantage (10%) Challenging Traditional Strategic thinking (25%) Strategic Marketing  Decisions  For the global market place (25%) Strategic Marketing  Decisions   in the management of the  portfolio (25%) Investment Decisions And  Control (15%)
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUR  Organisation  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Population growth = Birth rate - death rate + net migration
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object]
Post Graduate Diploma ,[object Object],Distributors Suppliers Employees/unions Competitors Shareholders/creditors Parent company Business Entity Customers
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],Threat of New entrants Threat of substitutes Bargaining  Power Of Suppliers Bargaining  Power Of Buyers
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],Strengths Weaknesses Opportunities Threats
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],Shared benefits and share ownership Employee involvement and participation Market and customer oriented flexitime Task, skills and relationship focused Lateral, informal networked relationships Organic and fluid Flexible Dynamic structures New Organisations
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object]
Post Graduate Diploma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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PostGrad February 7 Session