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By Julia Dumanian
The CEO as an Organization’s
Chief Communications Officer
• Much confusion exists regarding who, how and when communication
should be disseminated from an organization
• On all mat...
• The CEO’s credibility can hinge on their ability/desire to
represent the organization to internal and external
stakehold...
• Technology needs to be embraced as a delivery
mechanism for messaging
• Enables “real-time” communicating to the staff
•...
• By putting your CEO name and face in front of the message,
you build trust amongst the stakeholders, protect the
organiz...
Today’s CEO…living leadership as
the Chief Communications Officer
We look forward to helping you grow your business.
Julia N. Dumanian, Leadership and Governance > 905.709.4031 info@boardr...
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The CEO as an Organization's Chief Communications Officer

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The role of the Chief Executive Officer has never been more complex and all encompassing.

Veröffentlicht in: Leadership & Management
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The CEO as an Organization's Chief Communications Officer

  1. 1. By Julia Dumanian The CEO as an Organization’s Chief Communications Officer
  2. 2. • Much confusion exists regarding who, how and when communication should be disseminated from an organization • On all matters of Governance, the Board Chair should always be the exclusive spokesperson • On key matters pertaining to the operations and administration of an organization, today’s CEO has a primary responsibility to perform as the chief communications officer for the organization • Whenever possible, whether the message content is regarding good news or bad, Boards will expect that this not be a designated task, but enacted by the strong CEO leader The CEO as an Organization’s Chief Communications Officer
  3. 3. • The CEO’s credibility can hinge on their ability/desire to represent the organization to internal and external stakeholders on a timely basis and with accurate information • If in the not-for-profit or public sector, ensure that Volunteers and Donors are captured as part of the CEO’s communication strategy • CEO’s should seek out coaching/training whenever possible to strengthen their public relations and media skills…this is now a CEO core competency
  4. 4. • Technology needs to be embraced as a delivery mechanism for messaging • Enables “real-time” communicating to the staff • Allows the CEO to ensure consistency and continuity in the message itself • Eliminates rumours, myths and innuendoes since the message comes directly from the CEO • Unites an organization which may have employees in multiple locations
  5. 5. • By putting your CEO name and face in front of the message, you build trust amongst the stakeholders, protect the organization and demonstrate responsible and brave leadership
  6. 6. Today’s CEO…living leadership as the Chief Communications Officer
  7. 7. We look forward to helping you grow your business. Julia N. Dumanian, Leadership and Governance > 905.709.4031 info@boardroommetrics.com Karen McElroy, CEO > 416.994.6552 > kmcelroy@boardroommetrics.com Jim Crocker, Chairman > 416.573.9396 > jcrocker@boardroommetrics.com Head Office: 18 Almond Avenue Thornhill, ON L3T 1L1 1.905.709.4031 Website: www.boardroommetrics.com View our Consultant Team Page: http://www.boardroommetrics.com/accomplished-executives Twitter (over 54,000 Followers) @BoardroomMtrcs Contact

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