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By Julia Dumanian
The CEO as an Organization’s
Chief Advocacy Officer
• All organizations need a champion as their leader:
• To promote their core business
• To crusade for their cause
• To pr...
• All Board and staff members should be participants in a culture
which embraces and encourages them as ambassadors of the...
• The CEO advocates from a position of authority.
• Ensures continuity and singularity of the message.
• People, funders/i...
• Today’s CEO…living leadership as
the Chief Advocacy Officer
The CEO as an Organization’s
Chief Advocacy Officer
We look forward to helping you grow your business.
Julia N. Dumanian, Leadership and Governance > 905.709.4031 info@boardr...
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The CEO as an Organization's Chief Advocacy Officer

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All organizations need a champion as their leader

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The CEO as an Organization's Chief Advocacy Officer

  1. 1. By Julia Dumanian The CEO as an Organization’s Chief Advocacy Officer
  2. 2. • All organizations need a champion as their leader: • To promote their core business • To crusade for their cause • To proactively and positively message their strategy • To advocate for a policy change • To educate the public and stakeholder groups • To canvass for funds The CEO as an Organization’s Chief Advocacy Officer
  3. 3. • All Board and staff members should be participants in a culture which embraces and encourages them as ambassadors of the Vision/Mission/Mandate of the organization. • The CEO needs to lead the process of championing the organization as the Chief Advocacy Officer The CEO as an Organization’s Chief Advocacy Officer
  4. 4. • The CEO advocates from a position of authority. • Ensures continuity and singularity of the message. • People, funders/investors specifically, want/need to hear from the “top”. • The CEO’s direct endorsement instills confidence -- internally and externally -- and demonstrates accountability The CEO as an Organization’s Chief Advocacy Officer
  5. 5. • Today’s CEO…living leadership as the Chief Advocacy Officer The CEO as an Organization’s Chief Advocacy Officer
  6. 6. We look forward to helping you grow your business. Julia N. Dumanian, Leadership and Governance > 905.709.4031 info@boardroommetrics.com Karen McElroy, CEO > 416.994.6552 > kmcelroy@boardroommetrics.com Jim Crocker, Chairman > 416.573.9396 > jcrocker@boardroommetrics.com Head Office: 18 Almond Avenue Thornhill, ON L3T 1L1 1.905.709.4031 Website: www.boardroommetrics.com View our Consultant Team Page: http://www.boardroommetrics.com/accomplished-executives Twitter (over 54,000 Followers) @BoardroomMtrcs Contact

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