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Brand Strategy by the Numbers
Created by: Greg Berube
“If it doesn’t sell,
It isn’t creative”
David Ogilvy
Brand Strategy
Today's brand environment has become a virtual war zone.
Brands competing for attention – too many brands a...
Brand Strategy
People buy Brand rather than products – a positive Brand
experience will always result in increased revenue...
Brand Strategy
Steps required for a successful brand launch
Understand your competition
Stand for something and own it
Ope...
Brand Strategy
Summary
It solves this problem
Ensures your Brand is always on target
It does it this way
Focuses your Bran...
Brand Clarity
About Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop thei...
Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://you...
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Brand Strategy by the Numbers

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Brand Strategy

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Brand Strategy by the Numbers

  1. 1. Brand Strategy by the Numbers Created by: Greg Berube
  2. 2. “If it doesn’t sell, It isn’t creative” David Ogilvy
  3. 3. Brand Strategy Today's brand environment has become a virtual war zone. Brands competing for attention – too many brands and not enough eyeballs. The development or evolution of any brand must have a plan in place for further development and consideration. The loss of touch or relevance with the target group can be devastating.
  4. 4. Brand Strategy People buy Brand rather than products – a positive Brand experience will always result in increased revenue. This Brand Strategy presentation will outline the steps required to build your strategy – now and for the future.
  5. 5. Brand Strategy Steps required for a successful brand launch Understand your competition Stand for something and own it Operate within the category boundaries Be Aggressive and take risks Be prepared for change
  6. 6. Brand Strategy Summary It solves this problem Ensures your Brand is always on target It does it this way Focuses your Brand to a target audience This is why it will work Consistent messaging will create a positive Brand image and increase sales
  7. 7. Brand Clarity About Greg I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well- maintained and profitable organization. Without a well-formulated strategic plan, Brand disaster and lost revenues are inevitable. My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation. I am well known for my continuous forward thinking and well grounded strategic brand development advice.
  8. 8. Helpful Links o Website http://www.boardroommetrics.com/ o Twitter https://twitter.com/BoardroomMtrcs o YouTube http://youtu.be/7pqSC7AzIeQ Contact Info: Greg Berube, Branding: gregberube@boardroommetrics.com Karen McElroy, Director: kmcelroy@boardroommetrics.com Toronto/GTA 1-905-709-4031

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