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Brand Maintenance

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Brand and Brand Maintenance, importance of ensuring your Brand Relevance

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Brand Maintenance

  1. 1. Brand Maintenance
  2. 2. “The one with the strongest Brand wins”
  3. 3. Brand Maintenance Most organizations neglect the forward thinking of their Brand and it’s ‘Means and Meaning’ in the consumer and corporate world. Successful brand maintenance has become a survival factor for businesses. To develop, shape, promote and maintain a brand is a never-ending task.
  4. 4. Brand Maintenance Over the period of determined time, the brand and all that it touches must be reviewed to ensure it’s relevance, and that it’s relating to the desired target audience(s). This Brand Strategy presentation will outline the steps required to build your strategy – now and for the future.
  5. 5. Brand Maintenance Steps required for a Brand Maintenance Market Review – Uncover new competitors in your arena Service Offering Review - New or discontinuing services Target Audience – Get it right, have they changed Turn the ship – Set a specific course of action Define your position – Make sure you’re relevant
  6. 6. Brand Maintenance Steps required for a Brand Maintenance Discover you POD – Make sure it communicates Graphic Identity – Updating is important Get the word out – Let the world know, change is good Stand for something– Be bold, own something Keep on Target– Make sure the message makes sense
  7. 7. Brand Maintenance Summary It solves this problem Ensures your Brand never falls behind It does it this way Continues to focuses your Brand on a target audience This is why it will work Clear and Consistent messaging that creates a positive up to date Brand image will increase sales
  8. 8. Brand Maintenance About Greg I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well- maintained and profitable organization. My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation. I am well known for my continuous forward thinking and well grounded strategic brand development advice.
  9. 9. Helpful Links o Website http://www.boardroommetrics.com/ o Twitter https://twitter.com/BoardroomMtrcs o YouTube http://youtu.be/7pqSC7AzIeQ Contact Info: Greg Berube, Branding: gregberube@boardroommetrics.com Karen McElroy, Director: kmcelroy@boardroommetrics.com Toronto/GTA 1-905-709-4031