Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups. Confronting corporates with unconventional markets is one of the most effective tools to do this. This collection offers 30 controversial innovation tricks from 6 peculiar industries that we use in our bootcamp sessions. Go ahead and discover how this weapon works for you :) The 6 industries covered are: 1. Gaming 2. Toys 3. Fashion 4. Criminals 5. Dating 6. Sports And the examples to look for innovation inspiration from include: GTA V, Pley.com, Hope Soap, ZowPow, Honestby, Patagonia, Rick Genest, Kanye West, Mudjeans, Heartbleed, Banksy, OKCupid, Tinder, Barkbuddy, CoffeeMe, VictoriaMilan, PartTimeLove, Gym Pact, Run an Empire & The Lean Machine Beer. Please share more great cases from these industries with us!