KISS metrics connects all marketing data to real people.
Companies can see everything a person has done, from the
first touchpoint to the last and are able to anticipate on this
Selling customer data is a lucrative business for many purposes:
targeted advertising, medical research, personalised services, etc. Being
transparent is one of the keys to success!
#16 Data Resell Third Party
pays the bill
For the user.
How it usually works - General visualisation
2 Examples to turn theory into practice
PatientsLikeMe offers a valuable (and free) P2P service for
people searching for the best treatment of their disease.
Anonymous data is sold to Pharma, so they can come up with