1. How do they make money?
23andMe makes money with personal genetic tests,
providing reports on +240 health conditions & lineage
discovery. Believed is that their DNA research studies &
surveys will soon be an additional way of making money,
with a mainly B2B focus instead of B2C.
2. Other companies with similar business model.
3. Business Model characteristics
• Big Data
• Online community
• Product-Service combination
business model mapping by
23andMe is a privately held personal genomics and biotechnology company that provides rapid
genetic testing, and gain insights into personal ancestry, genealogy and inherited traits. The company
is named for the 23 pairs of chromosomes in a normal human cell.