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27/04/1010different ideas to make money

27/04/10 Hi there, We are
from www.boardofinnovation.com We help companies find new revenue. @Philderidder philippe@boardofinnovation.com @Nickdemey nick@boardofinnovation.com

27/04/10 just pay with a
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27/04/10 PatientsLikeMe.com !Example case: “The
feedback of other patients with similar conditions made 10% switch from doctor. Welcome in the information age. ” ! +70,000 patients share medical records* 10 *xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true

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27/04/10 The Business Model behind
PatientsLikeMe.com !a community platform for patients Forget privacy, people are sharing more info than ever, even medical records. By offering a free service PatientsLikeMe can attract thousands of patients.

27/04/10 The Business Model behind
PatientsLikeMe.com !a community platform for patients With permission, PatientsLikeMe gathers data that can be resold for huge sums to third parties likes pharmaceutical companies. Simple. Marvelous. Download all slides as PDF Download all slides as PDF

27/04/10 Flattr.com !Example case: “When
Paypal, Mastercard and others blocked Wikileaks, the Swedish Flattr donation system kept Wikileaks’ income stream afloat” ! 1 Wikileaks article led to +3500 donations* 9 *flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009

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27/04/10 IncIncHQHQ Flattr.comReader Online content
creator Online content creator Content you've read this month articles (content) articles (content) The Business Model behind Flattr.com !a service to structure donations for content Online readers consume tons of content monthly. Strong content can be ‘flattred’ via a button. (similar to ‘like’ on Facebook)

27/04/10 The Business Model behind
Flattr.com !a service to structure donations for content You decide wich fee you give monthly to Flattr.com. Every month, Flattr splits your fee evenly over all creators and takes a 10% commission. Download all slides as PDF

27/04/10 Groupon.com !Example case: “Exclusive
deals limited in time made Groupon the fastest growing company ever, leading to hundreds of copy-cats world wide.” ! GAP made $11,000,000 within 1 day 8 *revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/

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27/04/10 The Business Model behind
Groupon.com !a broker platform with exclusive discounts Groupon uses a no cure no pay strategy. They guarantee that a minimum number of clients will take the discount that is communicated. IncIncHQHQ Groupon.com Buyer Buyer Crowd of buyers IncIncIncInc Company Guaranteed number of clients Massive discounts 1 deal, 1 city, 1 day

27/04/10 The Business Model behind
Groupon.com !a broker platform with exclusive discounts Next, when enough people take the massive discount, the deals goes on. Groupon takes 50% of the revenue resulting from this promotion. IncIncHQHQ Groupon.com Buyer Buyer Crowd of buyers IncIncIncInc Company 5 50% of revenue Guaranteed number of clients Massive discounts 1 deal, 1 city, 1 day Product 5 Significantly Less Mone

27/04/10 Spotify.com !Example case: “In
August SONY BMG Sweden confirmed they already made more money out of Spotify music service than iTunes.” ! 750K paid subscribers are already hooked* 7

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27/04/10 The Business Model behind
Spotify.com !an adbased freemium model The basic music streaming service is offered for free to music fans. Advertisers pay to cover the costs. IncIncHQHQ Spotify Music fan 5 Money Free music service IncIncIncInc Advertiser Exposure to music fans

27/04/10 The Business Model behind
Spotify.com !an adbased freemium model A small percentage does already pay for a premium service. The 2011 US launch must be the most anticipated music service launch ever. pitch your business model visually via this free template IncIncHQHQ Spotify Music fan Music fan 5 Money Free music service IncIncIncInc Advertiser Ad-free Premium music service 5 Monthly subscription €9,99 Exposure to music fans by BoardofInnovation.com

27/04/10 PayWithaTweet.com !Example case: “Paying
with the value of your social network was never more easy. Expect more concepts like this in 2011. (e.g. SocialWhispers.com,...)” ! +300,000 people paid already with a tweet* 6 *vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing

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27/04/10 The Business Model behind
PayWithaTweet !pay with the value of your social network More a marketing tool than a business model but remarkable enough to mention. Instead of paying with cash, users buy products with exposure. IncIncHQHQ Paywithatweet Online shopper Facebook friend Twitter users Digital product Social network Pay with a Tweet/post

27/04/10 The Business Model behind
PayWithaTweet !pay with the value of your social network Hopefully boosting the viral effect what would result in a better reputation for the initiator. The latter could use this to sell more products later on. IncIncHQHQ Paywithatweet Online shopper Facebook friend Twitter users Digital product Digital product Social network Pay with a Tweet/post Pay with a Tweet/post 1 reputation

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27/04/10 HumbleBundle.com !Example case: “Buying
indie games and supporting charity is an attractive formula. Being open and transparant helped this pay-what-you-want concept.” ! $1,824,408 was raised within 1 week 5

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27/04/10 The Business Model behind
HumbleBundle !a succesful pay-whay-you-want formula You decide how much you pay. Information of previous buyers (How much do other Mac users pay?) set anchor prices to encourage payments. IncIncHQHQ Humble Bundle Gamer Digital games 5 Set your own price

27/04/10 The Business Model behind
HumbleBundle !a succesful pay-whay-you-want formula To boost sales Humble Bundle gives buyers control on how the money is divided over themselves, charity and other organizations. IncIncHQHQ Humble Bundle Gamer Digital games 5 Set your own price IncIncIncInc EFFCharity 5 Set % donation 5 Set % donation 5 Set % commission

27/04/10 Free with in-app sales
!Example case: “The sales of virtual goods has flourished in 2010 and even outperformed mobile ads. 6/10 top grossing iPhone apps can be bought for free.” ! 80% of revenue comes from in-app sales* 4 *readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php

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27/04/10 The Business Model behind
In-App sales !cross-selling strategy By offering the game (or application) for free they try to get you in. If the experience is addictive, users are willing to pay for extras. IncIncHQHQ Mobile Game Mobile Gamer Free mobile game Addictive Experience

27/04/10 The Business Model behind
In-App sales !cross-selling strategy Often an intermediate credit system is used to loose the real-world value perception of the virtual goods that can be bought with it. pitch your business model visually via this free template IncIncHQHQ Mobile Game Mobile Gamer Free mobile game Digital upgrades & virtual goods Credits 5 Money Some credits Addictive Experience by BoardofInnovation.com

27/04/10 Quirky.com !Example case: “Quirky
raised the bar for co-creation platforms by paying out influencers. Every week 2 new products are being launched.” ! +500 people co-designed 1 new iPad stand* 3 *quirky.com/products/30-Cloak-iPad-Case

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27/04/10 The Business Model behind
Quirky.com !a co-creation platform + e-shop Inventors pay $99 to submit their idea to this co-creation platform. After selection a community of designers will co-design and improve this product.

27/04/10 The Business Model behind
Quirky.com !a co-creation platform + e-shop Suppliers will set a minimum amount on the pre-sales. If enough people buy this product, it will be go into production. pitch your business model visually via this free templateby BoardofInnovation.com

27/04/10 The Business Model behind
Quirky.com !a co-creation platform + e-shop Revenues from the e-shop are shared with the community. 30% of profit goes to the initiator. 30% will be proportionally divided amongst the influencers.

27/04/10 2 Airbnb.com !Example case:
“In times when more people discover the joy of sharing Airbnb.com, swap.com and others found ways to make some cash on this movement.” ! +700,000 nights are already booked* *airbnb.com/home/press

27/04/10 Clickworker.com !Example case: “Just
like Amazon Mechanical Turk, people world wide are performing micro-tasks gaining micro-payments. ” ! +300.000 people paid already with a tweet* 2

27/04/10 The Business Model behind
AirBnb.com !a one-sided matchmaking platform With this bottom-up P2P model AirBnb connects normal people so they can rent out spare rooms to eachother. A professional service democratised.

27/04/10 The Business Model behind
AirBnb.com !a one-sided matchmaking platform Depending on the rental price AirBnb takes a commission up to 12%. Other platforms use posting fees when people just swap goods or services.

27/04/10 Kickstarter.com !Example case: “Looking
for $15,000 funding? Scott Wilson convinced 13,512 people to pledge money to develop an iPod Nano Watch.” ! $941,718 was funded within 30 days 1

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27/04/10 The Business Model behind
Kickstarter.com !a marketplace for fund seekers First step, give Fund Seekers some exposure so they can connect with a crowd of ‘backers’ who are willing to pledge some money for their ideas.

27/04/10 The Business Model behind
Kickstarter.com !a marketplace for fund seekers Next, people who gave funding to a project idea are being rewarded (small or large) depending on the amount they pledged.

27/04/10 The Business Model behind
Kickstarter.com !a marketplace for fund seekers Kickstarter takes 5% of the funding as a commission.

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Innovation Hire us? Get in touch Boardofinnovation.com/training @Philderidder philippe@boardofinnovation.com @Nickdemey nick@boardofinnovation.com