Presentation created to showcase 10 free tools that we think will really help with your emarketing

1. Top 10 Online Tools for E-Marketing

2. Types of online eMarketing tools

3. Customers and potential customers research decisions based on what they read on the web Search Engines rank your business based on what you publish Customers need to see your site changing - they need a reason to return All SEO consultants agree that content is king Your own team often need a central store for information We all have more choices and less time so we choose what appears to solve our problems Why content is so important?

4. How will our top ten tools help? They will save you time Provide you with content ideas Help you judge success Give you access to useful content Provide you with more marketing channels Improve your search engine rankings Reduce reliance on third party companies Reduce your marketing expenditure Involve more people in your marketing publishing Reduce reliance on IT providers or departments

5. Introducing our Top Ten Tools

6. 1. WordPress Blog The easiest way to add content Self install wordpress.org or wordpress.com SEO friendly categories Easy to link to other tools & services such as social media and RSS Standalone or integrated with your main site Build powerful links Mobile updating tools www.wordpress.org

7. 2. Twitterfeed Free cloud based service Publishes you blog to Twitter and Facebook using bit.ly links Can also post from Twitter to Facebook and vice-versa Fully automated service Can add multiple feeds www.twitterfeed.com

8. 3.Tweetdeck Free service that allows you to publish to multiple social media accounts from a single application Supports Twitter, Facebook, Linkedin, Google Buzz, Four Square Also useful for finding out who is talking about your products or services Available on mobile platforms www.tweetdeck.com

9. 4. Pixetell Cloud based video creation tool Capture computer screen or webcam Instant social sharing One click to start capture Creates embed code for your website Export to avi, flv, mpeg or wav formats Handles hosting www.pixetell.com

10. 5. YouTube Important business tool Create your own channel 2nd most popular search engine Provides free hosting and easy embed Improves your Google Rankings - especially if use a video sitemap Mobile updating tool www.youtube.com

11. 6. AudioBoo Audio is an important medium Audioboo turns your mobile into a recording device Creates instant podcasts for itunes download Can be embedded in your website or published as a link Record, upload & publish from your mobile www.audioboo.fm

12. 7. RSS Feeds Stands for Really Simple Syndication Create your own feeds for marketing Distribute and Locate Feeds Add feeds to your website to add useful content Use to keep up to date with a feed reader Use to auto populate your own mobile app or website http://feedburner.google.com

13. 8. Google Apps for Business Create and embed presentations - add voice with Pixetell Embed event calendars Embed documents, pdfs or spreadsheets Use as a basic html editor Create intelligent forms Embed Video Even has own website creation tool http://www.google.com/apps/intl/en/business/index.html

14. 9.Metricly Create your own marketing dashboard Integrates with Google Analytics, Facebook, Twitter, eMarketing, iTunes, GetSatisfaction & Zendesk View live or email report Free service Can add custom analysis from your sales system http://metricly.com

15. 10. Alert Services Find out what people are saying about you or topics you are interested in Search websites, forums or individual posts Find and join relevant forums for your industry Search social media Get email instant notifications http://technorati.com

17. Audio

18. Video

19. Social Media

21. Thank you Ask a question for the experts panel Update your evaluation form Visit the eBusiness Club lounge for advice on: The workshops and events programme