MAANZ International
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Unternehmen/Arbeitsplatz
Melbourne, , Victoria,
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Education
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Website: www.marketing.org.au
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Dr. Brian Monger is CEO of MAANZ International, a NFP Educational and Professional association whose aim is to help folks understand and make their marketing much more effective
Tags
buyer behaviour
marketing planning
strategy development
leadership
marketing communication
strategy approach
consumer insights
dr brian monger. maanz international
consumer behaviour
individual perception
situational influences
modern marketing
modern marketing. modern marketing concept
writing advertising
better copywriting
advertising
principled negotiation
customer negotiations
internal negotiation
developing long-term relationships with customers
types of negotiation
negotiation
positional negotiation
service product
are services different
marketing services
construction techniques
rich insights
physiological measures of attitudes
completion techniques
behavioural component
group depth interview
projective techniques
sorting
ranking tasks
understanding buyers
cognitive component
association techniques
category scales
affective component
focus group
choice between two or more alternatives
rating
attitudes
individual depth interview (idi)
qualitative research and attitude measurement
store decisions
decision making
buyer behaviour decisions
the variables of a marketing mix
neil h. borden
the concept of the marketing mix
social marketing mix?
perhaps we need more p’s?
eugene
product
delivering value
place or placement
james culliton
distribution.
promotion
the 4 cs
people:
the marketing mix strategy
publics
7 p's approach
process:
price
new product development ‘dr brian monger ‘maan
presentations
ebusiness models
marketing models
emarketing models
organisational buyer behaviour
b2b
marketing plans
marketing plan overview
leadership. team building
pricing
value
negotiating price
mission statements
core values
social marketing
peter drucker
create customers
introduction to marketing
services
five common business styles
maanz international
marketing in black and white
the production concept
the four basic questions of marketing
marketing defined
value proposition or product
product concept
exchange -
a wider view of marketing
competitive situation
marketing philosophy
business
the marketing concept
dr brian monger
power
integrated marketing communicationg
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