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You’re about to show the product roadmap you’ve slaved over to your executives, your key customers or your sales team. What could possibly go wrong?
In the presentation voted most informative at ProductCamp DC 2014, Bruce McCarthy, Chief Product Person at UpUp Labs, Vice President and Chief Evangelist for the BPMA, and popular speaker, explores the myriad mistakes product people make when developing product roadmaps.
He outlines what happens when you:
* Focus on features
* Try too hard to please
* Don't get buy-in
* Prioritize on gut
* Fail to tell a story
Voted most informative presentation at ProductCamp DC 2014, here Bruce tells you what you can do to avoid the dirty dozen roadmap roadblocks.