This high-level overview provides a glimpse into how real estate agents are using Twitter, Pinterest, Facebook, LinkedIn, and various video platforms to promote their properties. Additionally, social media stats in the real estate profession are shared, along with tips on how to get started.

1. Social Media in the Real
Estate Profession
August 6, 2013
Becky Livingston
President
Penheel Marketing

2. Becky Livingston
ü 25+ years of marketing and
technology experience
with large firms, small
companies, and non-profits
ü Social media advocate, author,
trainer, speaker, and
practitioner
ü Daily user of LinkedIn,
Facebook, Twitter, G+,
Pinterest, & Hootsuite
ü Personal and Business brand
builder for small business
owners, non-profit leaders, and
CPAs

3. Agenda
n Social Media stats in the Real Estate Profession
n Get started
n Best Practice Examples
n Twitter
n LinkedIn
n Pinterest
n Facebook

4. Stats
n 89% of realtors use social media to some extent.
n 84% prospective buyers contact a real estate agent
to find information on available properties. An equal
percentage also search the Internet.
n 96% of Generation Y uses social media sites. In fact,
they outnumber the baby boomers. Realtors need to
remember that this group will be their target
audience in a few years.
n Home buyers who use the Web take just over 2 weeks
to find the real estate of their choice. In contrast,
traditional buyers take close to 2 months to make a
decision. Also, online buyers are clear about what
kind of property they are looking for, this makes it
easier and quicker to complete a deal.
Sources:
h+p://www.realtor.org/field-­‐guides/field-­‐guide-­‐to-­‐quick-­‐real-­‐estate-­‐sta:s:cs
h+p://realestatesocial.net/social-­‐media-­‐sta:s:cs-­‐for-­‐realtors/

5. Get Started!
n Objectives: be social, relevant, build relationships,
and increase bottom line
n Strategy: draw in prospects, plant seeds, repeat
customers
n Tactics: reach a lot of people with regularity and with
a good message
Sounds
a
lot
like
tradi/onal
marke/ng,
doesn’t
it?

6. Get Started!, cont.
1. Set up your profile(s) on one or more platforms
2. Post original and relevant content
3. Focus on your business
4. Determine interval goals
5. Focus on the endgame
6. Point to a branded website

7. Examples -Twitter

8. Example - LinkedIn
<
Lists
“Real
Estate”
agent
in
:tle
<
Provides
loca:on
<
Summary
lists
keywords:
-­‐ New
Jersey
-­‐ Real
Estate
-­‐ Buying
and
Selling
Process
-­‐ “Realtor
Magazine”
-­‐ New
construc:on
specialist
-­‐ Coldwell
Banker
<
Customized
LinkedIn
profile
URL,
plus
links
to
company
website
and
her
Twi+er
profile

9. Example – LinkedIn, cont.
Are
you
on
these
lists?
Opportunity
here!

10. Example - Pinterest
Search
criteria
=
“homes
for
sale
in
nj”

11. Examples – Pinterest, cont.
Profile
and
Compe::on
• Paul
S:llwagon
has
the
most
trac:on
on
this
plaVorm
and
the
most
complete
profile.
• Ma+hew
DeFede
is
the
2nd
highest
ranking
agent
on
this
plaVorm
• Gina
Chirico
is
3rd
None
of
them
are
Coldwell
agents.
Opportunity
is
here!

12. Examples - Facebook

13. Example, Facebook, cont.
ü Completed
business
page
profile
ü Nice
cover
photo
ü Highlights
a
property
ü Offers
:ps
to
page
visitors
ü Provides
a
link
to
her
agent
profile
ü Posted
a
map
to
her
office
loca:on

14. Video Best Practices
n Vine, YouTube, Instagram
n Vine & Instagram = 6 second – 15 second video
clips shared via Twitter or Instagram/Facebook
n YouTube allows for longer video and sharing
features
n Tag videos with appropriate keywords, such as
n Your Name
n Agency Name
n Property location
n Nice features about the home

15. Learn & Do More
n Real Estate Social Media Marketing page on
Facebook
n Top Producer Campus great social media tips
and training for real estate agents
n Read and take action
n Create a plan with action items, metrics, and
measurement

16. Contact:
Becky Livingston
Becky@Penheel.com
www.Penheel.com
201.785.7840
Facebook • Pinterest • Google+
Twitter • LinkedIn