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www.linkedin.com/in/BrendaMeller @BrendaMeller
Establishing a Strong
Personal Brand on
LinkedIn
Presented by Brenda Meller...
www.linkedin.com/in/BrendaMeller @BrendaMeller
2
www.linkedin.com/in/BrendaMeller @BrendaMeller
Stuff We’ll Cover
• Introductions
• Reminders (aka “disclaimers”)
• Overvie...
www.linkedin.com/in/BrendaMeller @BrendaMeller
Hi, I’m Brenda Meller
Introvert at heart
Recent graduate
(current Hulu bing...
www.linkedin.com/in/BrendaMeller @BrendaMeller
You NEVER Know…
• Klementina X. Sula
5
www.linkedin.com/in/BrendaMeller @BrendaMeller
Who are You?
• Degree
• Career goal after
graduation: “Someday I
will be..”...
www.linkedin.com/in/BrendaMeller @BrendaMeller
LinkedIn Reminders
 Company rules / policies
 LinkedIn will change… again...
What is ?
• THE professional networking site:
• Launched in 2003 (Me: 2006)
• 500 million members
• 200 countries
• “Conne...
www.linkedin.com/in/BrendaMeller @BrendaMeller
Three Areas to Begin
1. Create a FREE account
2. Build your profile
3. Invi...
1. Create a FREE Account
10
• You can and should
associate multiple
emails (school, home,
work) to your LinkedIn
account
•...
2. Build Your Profile
Pick One:
 Build Your Profile
OR
 Invite and Accept Invitations
11
DO BOTH
Pick One:
 Build Your Profile
OR
 Invite and Accept Invitations
• Snowball effect
• Your profile will always be ...
My suggested profile checklist
1. Photos
 Profile Photo: Pleasant, smiling,
professional, face 50%
 Background Image: al...
www.linkedin.com/in/BrendaMeller @BrendaMeller 14
www.linkedin.com/in/BrendaMeller @BrendaMeller
15
15
My suggested profile checklist (continued)
5. Experience
 Describe company
 Key achievements /
services offered
 Specia...
My suggested profile checklist (continued)
6. Recommendations from fellow students, managers,
professors, volunteer or stu...
7. Endorsements
 Move your top 3 to the top
 You can have up to 50
 Compare to the internship
/ job description
8. Cont...
19
20
• Connect
• Request informational interview (industry, company, job title)
• Find connections when you apply for jobs
• AL...
3. Invite and Accept Invitations
1. In search box,
type in name.
22
3. Connect
23
www.linkedin.com/in/BrendaMeller @BrendaMeller 24
www.linkedin.com/in/BrendaMeller @BrendaMeller 25
www.linkedin.com/in/BrendaMeller @BrendaMeller 26
www.linkedin.com/in/BrendaMeller @BrendaMeller
ON MOBILE
• Click to view profile
• Click on three dots
• Click “Personaliz...
www.linkedin.com/in/BrendaMeller @BrendaMeller
ON MOBILE
• Personalize your invitation
28
www.linkedin.com/in/BrendaMeller @BrendaMeller
SHOULD YOU ACCEPT?
• Go to your invitations by clicking on “My Network”
• I...
www.linkedin.com/in/BrendaMeller @BrendaMeller
SHOULD YOU ACCEPT?
• Click “Message” to send a message without accepting
• ...
www.linkedin.com/in/BrendaMeller @BrendaMeller
Hi (firstname), Thanks for the invitation to connect. I usually only
connec...
www.linkedin.com/in/BrendaMeller @BrendaMeller
Six Powerful Techniques
1. Join “Groups” on LinkedIn
2. Add LinkedIn URL to...
www.linkedin.com/in/BrendaMeller @BrendaMeller
1. Join “Groups” on LinkedIn
1. Join groups where you have professional mem...
www.linkedin.com/in/BrendaMeller @BrendaMeller
2. Add LinkedIn URL to your email
signature and business card
HOW TO ADD LI...
www.linkedin.com/in/BrendaMeller @BrendaMeller
3. Update Your Status Weekly
1. Update your status TODAY. Tag sparingly and...
Suggested Status
Updates
BONUS
Conferences,
workshops, etc.
attended
ADD: what you LEARNED
Industry news
item
ADD: your ke...
www.linkedin.com/in/BrendaMeller @BrendaMeller
Inspirational Messages
ROCK on LinkedIn
• Profile views
• Engagement with
c...
www.linkedin.com/in/BrendaMeller @BrendaMeller
What NOT to Post & WHY
“Let’s Discuss”
38
www.linkedin.com/in/BrendaMeller @BrendaMeller
5. LinkedIn / Social Media Etiquette
• If you’re seeking to connect for job...
40
6. Visit “HELP” on LinkedIn
41
42
https://www.linkedin.com/help/linkedin
www.linkedin.com/in/BrendaMeller @BrendaMeller
HOMEWORK: LinkedIn
1. Get on LinkedIn
2. Set up your account
1. Photo
2. De...
www.linkedin.com/in/BrendaMeller @BrendaMeller
QUESTIONS?
44
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Establishing a Strong Personal Brand on LinkedIn

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Establishing a Strong Personal Brand on LinkedIn, presented to an undergraduate class at University of Michigan Ann Arbor. INTLSTD 170 - International Studies Special Topics, "Network Your Way to an International Internship and Career."

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Establishing a Strong Personal Brand on LinkedIn

  1. 1. www.linkedin.com/in/BrendaMeller @BrendaMeller Establishing a Strong Personal Brand on LinkedIn Presented by Brenda Meller, Marketing Consultant, Meller Marketing to my new friends at University of Michigan – Ann Arbor Monday, October 23, 2017
  2. 2. www.linkedin.com/in/BrendaMeller @BrendaMeller 2
  3. 3. www.linkedin.com/in/BrendaMeller @BrendaMeller Stuff We’ll Cover • Introductions • Reminders (aka “disclaimers”) • Overview of why LinkedIn is awesome • Review of what you SHOULD be doing on LinkedIn • Stuff I expect • of any student • of a student seeking an job / internship • Your Questions • Consider me a future employer: I might be someday • Consider your professor a future employer: she may be someday 3
  4. 4. www.linkedin.com/in/BrendaMeller @BrendaMeller Hi, I’m Brenda Meller Introvert at heart Recent graduate (current Hulu binge: Will & Grace 1998) Big fan of : Coffee / Pie / Chocolate A LinkedIn Ambassador On “hiatus” & consulting 4
  5. 5. www.linkedin.com/in/BrendaMeller @BrendaMeller You NEVER Know… • Klementina X. Sula 5
  6. 6. www.linkedin.com/in/BrendaMeller @BrendaMeller Who are You? • Degree • Career goal after graduation: “Someday I will be..” • Are you on LinkedIn? GOAL = EVERYONE LEARNS SOMETHING NEW 6
  7. 7. www.linkedin.com/in/BrendaMeller @BrendaMeller LinkedIn Reminders  Company rules / policies  LinkedIn will change… again  Everyone has a different comfort level  Listen, learn, consider… then decide 7
  8. 8. What is ? • THE professional networking site: • Launched in 2003 (Me: 2006) • 500 million members • 200 countries • “Connections” 1 3 * https://press.linkedin.com/about-linkedin 2 8 FOR COMPARISON: • Facebook: 2 Billion • Twitter: 319 Million • World Population: 7.6 Billion • Current U.S. National Debt: $21.09 Trillion • Pies Brenda Has Baked This Year: 3
  9. 9. www.linkedin.com/in/BrendaMeller @BrendaMeller Three Areas to Begin 1. Create a FREE account 2. Build your profile 3. Invite and accept connections 9
  10. 10. 1. Create a FREE Account 10 • You can and should associate multiple emails (school, home, work) to your LinkedIn account • If you are not sure if your email is “professional,” it is not. 10
  11. 11. 2. Build Your Profile Pick One:  Build Your Profile OR  Invite and Accept Invitations 11
  12. 12. DO BOTH Pick One:  Build Your Profile OR  Invite and Accept Invitations • Snowball effect • Your profile will always be “in progress” ✓ ✓ 12
  13. 13. My suggested profile checklist 1. Photos  Profile Photo: Pleasant, smiling, professional, face 50%  Background Image: aligns with company or personal brand 2. Headline  Descriptive and Appealing.  BONUS: add a goal. 3. Connections 10+ = active 4. Summary  IMPORTANT: 2-lines. About 25- 42 words show on desktop (LESS on mobile!) so make the first few words compelling.  First Person. 1 2 3 4 https://www.linkedin.com/pulse/what-maximum- linkedin-character-your-summary-12-top-2017-caprelli 13
  14. 14. www.linkedin.com/in/BrendaMeller @BrendaMeller 14
  15. 15. www.linkedin.com/in/BrendaMeller @BrendaMeller 15 15
  16. 16. My suggested profile checklist (continued) 5. Experience  Describe company  Key achievements / services offered  Specialties (keyword list) Note: relevant to your career. OK to delete experience as your career evolves. 5 16
  17. 17. My suggested profile checklist (continued) 6. Recommendations from fellow students, managers, professors, volunteer or student group leaders (people who will say nice things about working with you) 6 17
  18. 18. 7. Endorsements  Move your top 3 to the top  You can have up to 50  Compare to the internship / job description 8. Contact and Personal Info.  LinkedIn URL = friendly?  Email  Website  Twitter (optional) My suggested profile checklist (continued) 7 8 18
  19. 19. 19
  20. 20. 20
  21. 21. • Connect • Request informational interview (industry, company, job title) • Find connections when you apply for jobs • ALL OF ABOVE: mention your UofM affiliation 21
  22. 22. 3. Invite and Accept Invitations 1. In search box, type in name. 22
  23. 23. 3. Connect 23
  24. 24. www.linkedin.com/in/BrendaMeller @BrendaMeller 24
  25. 25. www.linkedin.com/in/BrendaMeller @BrendaMeller 25
  26. 26. www.linkedin.com/in/BrendaMeller @BrendaMeller 26
  27. 27. www.linkedin.com/in/BrendaMeller @BrendaMeller ON MOBILE • Click to view profile • Click on three dots • Click “Personalize invite” 27
  28. 28. www.linkedin.com/in/BrendaMeller @BrendaMeller ON MOBILE • Personalize your invitation 28
  29. 29. www.linkedin.com/in/BrendaMeller @BrendaMeller SHOULD YOU ACCEPT? • Go to your invitations by clicking on “My Network” • In the “Invitations” list, click on “Manage all” 29
  30. 30. www.linkedin.com/in/BrendaMeller @BrendaMeller SHOULD YOU ACCEPT? • Click “Message” to send a message without accepting • Reply with Hi (firstname), Thanks for the LinkedIn invitation. I’ve found LinkedIn to be a more powerful tool when you understand the basis for a connection. Have we met? • OR (see next page) 30
  31. 31. www.linkedin.com/in/BrendaMeller @BrendaMeller Hi (firstname), Thanks for the invitation to connect. I usually only connect with people I've met, or professionals where I feel the connection will be mutually beneficial. I am having trouble recalling how we know one another. Can you refresh my memory? If we don't know one another, but you feel connecting on LinkedIn would be beneficial for both of us, I'd be open to hearing about that too. If you just enjoy the content I've been sharing, you can also find me on Twitter at @brendameller, or follow my LinkedIn blogs at https://www.linkedin.com/in/brendameller/detail/recent- activity/posts/. Sincerely, Brenda Meller 31
  32. 32. www.linkedin.com/in/BrendaMeller @BrendaMeller Six Powerful Techniques 1. Join “Groups” on LinkedIn 2. Add LinkedIn URL to your email signature, web bio, job seeker business card 3. Update your status weekly 4. Review endorsements / give recommendations 5. Remember LinkedIn / social media etiquette 6. Use “Help” 32
  33. 33. www.linkedin.com/in/BrendaMeller @BrendaMeller 1. Join “Groups” on LinkedIn 1. Join groups where you have professional memberships. 2. Join college group now, then alumni group (when you graduate). 3. Join professional interest groups to network with like-minded professionals in your targeted industry. 4. Review targeted connections to see which groups THEY belong to, and consider joining those groups. 33
  34. 34. www.linkedin.com/in/BrendaMeller @BrendaMeller 2. Add LinkedIn URL to your email signature and business card HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as “Email Signature” 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller 34
  35. 35. www.linkedin.com/in/BrendaMeller @BrendaMeller 3. Update Your Status Weekly 1. Update your status TODAY. Tag sparingly and strategically. (OK to take pic and tag me!) 2. Update your status once per week. TO TAG: Type “@” then S-L-O-W-L-Y click first and last name 35
  36. 36. Suggested Status Updates BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Industry news item ADD: your key takeaways Targeted Company news ADD: a 1-sentence preview Trends you’re learning in class via articles ADD: how this trend could change the industry BONUS: LinkedIn Tips ADD: the text “please click to share” 36
  37. 37. www.linkedin.com/in/BrendaMeller @BrendaMeller Inspirational Messages ROCK on LinkedIn • Profile views • Engagement with connections • Shares • HINT: create your own using Canva. 37
  38. 38. www.linkedin.com/in/BrendaMeller @BrendaMeller What NOT to Post & WHY “Let’s Discuss” 38
  39. 39. www.linkedin.com/in/BrendaMeller @BrendaMeller 5. LinkedIn / Social Media Etiquette • If you’re seeking to connect for job search…ask before sending a resume. • People seek people… be ON LinkedIn • Answer questions in groups, add keywords to your profile • Go where your targeted connections are (groups, events, etc.) • “Follow” targeted company pages • Remember that like attracts like • Personalization is key 39
  40. 40. 40
  41. 41. 6. Visit “HELP” on LinkedIn 41
  42. 42. 42 https://www.linkedin.com/help/linkedin
  43. 43. www.linkedin.com/in/BrendaMeller @BrendaMeller HOMEWORK: LinkedIn 1. Get on LinkedIn 2. Set up your account 1. Photo 2. Description 3. One other item from my checklist 3. Connect with me 4. Connect with a few others from this class 5. Create Social Media Karma: like, share, comment 6. Join a Group and engage in discussion 7. Reply with “Have we Met?” • BONUS: spend 15 minutes a day EVERYDAY 43
  44. 44. www.linkedin.com/in/BrendaMeller @BrendaMeller QUESTIONS? 44

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