7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie

1. 7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie @brendameller @MELLERMARKETING @SHRCCI #socialmediapie Presented to my new connections

2. Today’s Recipe You probably know how much of a resource social media is when it comes to generating leads. But did you know you can also use social media to strategically convert those leads into sales through connecting, posting, building trust, and paying it forward? Join Brenda as she unlocks the mystery behind the best ways to use social media for lead conversion. Photo by Alex Loup on Unsplash 2© 2018 Meller Marketing LLC

4. And You? • Everybody learns something • There will be HOMEWORK • Have fun: take pics, tweet, post, tag me & SHRCCI Photo by Reuben Mcfeeters on Unsplash 4© 2018 Meller Marketing LLC @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

8. © 2018 Meller Marketing 8 Personalize EVERY Invitation DESKTOP Your Personalized Message: • Have you met or not? • Why you wish to connect • HINT: Make it ALL ABOUT THEM • Ask for the connection ALWAYS ALWAYS ALWAYS PERSONALIZE and “ADD A NOTE”

11. AFTER You Are Connected: KEEP THE CONVERSATION GOING • Thanks for accepting my invitation • My business is ___ (website) and I help ___ with ___. • Tell me a bit about your role and how I can leverage my network to help you. @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

12. Tip #2: Use Twitter lists to reduce the noise and engage strategically

16. © 2018 Meller Marketing 16 On Mobile: via your Twitter app 1. Click your photo then click “Lists” 2. Here you can see your lists. Click a list. 3. Here you can see tweets from people you’ve added to this list.

17. Engage STRATEGICALLY on Twitter •Target your prospects •Target influencers & referrals (past and future) •Build social media karma: like, comment, retweet, mention Source: https://gtpie.com/menus/pies/

18. Tip #3: Hold a Facebook Live Q&A and invite prospects to attend (or watch later)

19. TOPICS: • Customer pain points • FAQs • Free samples • General interest topics not directly related to your business (but where YOU have expertise)

20. MERCHANDISING: • Email blast to subscribers • Include in prospect follow ups • Add to your LinkedIn summary (media) • Post on social media: Twitter, LinkedIn, Facebook • Share on Google+ • Any other ideas???

21. Give it a Try! •Any “live” attendees are just an extra fruit on your pie •Fill your network feeds with the playback Source: https://www.instagram.com/chatelainemag/

22. TIP #4: NEVA post the same way again to build visibility, engagement, and leads

23. Post a Status Update Daily

24. Suggested Status Update BONUS Conferences, workshops, attended ADD: what you LEARNED Industry news item ADD: your key takeaways Company items: news ADD: a 1-sentence preview Business tips ADD: how this can help the reader Business asks ADD: link to blog or “free sample” @brendameller @mellermarketing @SHRCCI

25. Engage like NEVA before News or information: educate or inform N A V E Engage by tagging: people, businesses, organizations Visual: photo or video Action: call to action

27. @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

28. Why it Works 1. You’re moving beyond selling to TELLING 2. You’re focusing on THEM / engagement. Works esp. well with strategic connections who are INFLUENCERS 3. You’re directing people toward your desired action Source: https://gtpie.com/menus/pies/

29. Establish a presence (personal AND company page) on all RELEVANT social media networks TIP #5: @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

30. www.facebook.com/MellerMarketing/ www.linkedin.com/company/meller-marketing-llc/ www.instagram.com/mellermarketing/ www.twitter.com/brendameller and www.twitter.com/mellermarketing www.youtube.com/user/brendameller Me Meller Marketing Me Meller Marketing Me Meller Marketing Me Meller Marketing

31. These are leads:

32. These are leads @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

33. These are leads

34. These are leads:

35. These are leads

36. These are leads

37. Go Where They Are •Opt in •Include a competitive scan of actual and aspirational competitors Source: https://www.instagram.com/dlitesshoppe/

38. Tip #6: Engage strategically: pay it forward @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

39. THEM > YOU @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

40. Establish Your BRAND Source: https://gtpie.com/menus/pies/ ▪ What People SAY About YOU ▪ What People SEE / FIND ▪ Residual effect

41. Tip #7: Ask for LinkedIn recommendations & Facebook reviews

42. https://www.corporatefx.com/Corporate-Magician.html

43. MERCHANDISING: • Email blast to subscribers • Include in prospect follow ups • Post on social media: Twitter, LinkedIn, Facebook • Coffee Mugs • Any other ideas???

44. 48© 2018 Meller Marketing LLC Some Testimonials “...she had the innate ability to somehow calmly pick up all the pieces and bring to life whatever madness I'd envisioned at the time.” John, VP of Marketing “Brenda provided social media support and consulting with a recent HR Conference. Her insight in maximizing and incorporating targeted social media to promote the conference was integral in increasing registrations and awareness of the event.” Tina Marie, Senior HR Consultant “…well-connected and leverages resources to maximize marketing impact. She works diligently to bring key tenets from her MBA/MSMKT to bear in her daily work. A team player, coordinating and integrating with an attitude of inclusiveness. She understands the value of metrics and data analysis.” Stephanie, Consultant “Brenda has been a gift to our marketing efforts! Starting with a comprehensive scan of our current practices, Brenda provided us with key insights into how to best use our marketing resources to most effectively reach our target audiences. Brenda is collaborative, consultative and has the ability to work productively with all team members – from CEO to intern and everyone in between. We look forward to the opportunity to work with Brenda again.” Wendy, VP See more: www.linkedin.com/in/brendameller

45. 49© 2018 Meller Marketing LLC LinkedIn – My Numbers When you’re looking for LinkedIn assistance, be sure to ask for trainer’s LinkedIn results. Here are some of my recent numbers, which help to illustrate the effectiveness of my LinkedIn approach: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi Featured blog stats (1 day of activity) Data as of May 30, 2018

46. TIP #7½ Pie @brendameller @MELLERMARKETING @SHRCCI #socialmediapie

47. 52© 2018 Meller Marketing LLC About Brenda Meller YOU: Are there actually people out there who understand marketing, enjoy social media, and use their insights to help others? ME: Yes. And I look forward to helping you. What began with a passion for marketing has evolved to include a knack for social media. I first realized the power of social media when I made a career change through LinkedIn at the height of Michigan's downturn in 2008. I’ve always loved the science and impact of marketing, which has been amplified with social media. The difference in my approach is that I bring a solid marketing foundation with a focus on the continuously evolving field of social media. My Education and Training In addition to being self taught and active on all major social media channels, I have a solid marketing education as a foundation. I earned a bachelor of science in business administration degree with a specialization in marketing communications from Central Michigan University in Mt. Pleasant, Michigan. In 2016, I earned a dual MBA / master of science in marketing from Walsh College. Giving Back & Helping Others I’m a big believer in using my talents to help others. Over the years, I’ve delivered hundreds of free workshops to job seekers as well as LinkedIn training and coaching to those in career transition. If you follow me online, you’ll see I frequently share words of inspiration. Other Important Facts I’m a lifelong Michigan resident and I love coffee, chocolate, and pie. Affiliations / Memberships Inforum | Sterling Heights Regional Chamber of Commerce | Troy Chamber of Commerce | Women in Digital – Detroit

48. 53© 2018 Meller Marketing LLC About Meller Marketing LLC Meller Marketing provides you with an experienced marketer to fit within your budget, on a project basis or full time when needed. I’ll give your business a marketing or social media boost. That’s why I created Meller Marketing: I’m an experienced marketer and I’m uniquely qualified to help you. I’ll bring you insights and experience to help amplify your efforts. Meller Marketing provides a variety of marketing and social media services. Read more online: www.mellermarketing.com www.facebook.com/MellerMarketing/ www.linkedin.com/company/meller-marketing-llc/ www.instagram.com/mellermarketing/ www.twitter.com/brendameller and www.twitter.com/mellermarketing www.youtube.com/user/brendameller SERVICE OFFERINGS • Social Media Management: by site or for all social media sites • Marketing Services, from 1-on-1 coaching to complete marketing management • Hourly Consulting and Gift Certificates avaialble

49. “A year from now, you’ll wish you had started today.” KAREN LAMB

7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie

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7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie

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