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How Citrix Aligns IT to Business Goals

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TrueSight Capacity Optimization can lead to better accounting and chargeback implementation. www.bmc.co/TrueSight

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How Citrix Aligns IT to Business Goals

  1. 1. © Copyright 1/2/2015 BMC Software, Inc1 ALIGN IT RESOURCES TO BUSINESS DEMAND The business value: cost visibility Split by Cost Center Cost of each ‘Product’ over time
  2. 2. © Copyright 1/2/2015 BMC Software, Inc2 Renato Bonomini, Manager @ Moviri Troy Hall, Senior Systems Business Analyst @ Citrix Online October 14th, 2014 Effective Accounting and Chargeback with TrueSight Capacity Optimization
  3. 3. © Copyright 1/2/2015 BMC Software, Inc3 Agenda 1. Your speakers Renato Bonomini @ Moviri, and Troy Hall @ Citrix Online 2. The Business The central role of IT in Citrix Online 3. Why Accounting and Chargeback? Making users pay for resources they consume fairly and accurately 4. How we leveraged TrueSight Capacity Optimization Lesson learned and best practices 5. Future steps Where do we go from here
  4. 4. © Copyright 1/2/2015 BMC Software, Inc4 Your Speakers Renato Bonomini and Troy Hall
  5. 5. © Copyright 1/2/2015 BMC Software, Inc5 Renato Bonomini • Background in DSP and HPC, manager of the US subsidiary of Moviri • Expert in the architecture and design of Capacity Optimization and related processes • Systems engineering experience in companies ranging from startups to larger brick-and-mortars • Senior business systems analyst and developer for Citrix Online products Troy Hall @renatobonomini renato.bonomini troy.hall
  6. 6. © Copyright 1/2/2015 BMC Software, Inc6 The Business The central role of IT in Citrix Online
  7. 7. © Copyright 1/2/2015 BMC Software, Inc7 A division of Citrix Systems, Inc. (Nasdaq: CTXS) Citrix Online offers the leading Web-based remote access and collaboration services in the SaaS model, as well as high- definition audio conferencing • GoToMeeting • GoToMyPC • GoToAssist • GoToTraining • GoToWebinar
  8. 8. © Copyright 1/2/2015 BMC Software, Inc8 How Business relies on IT Fundamental company culture: “meeting customer needs” Every product is designed to deliver exceptional reliability, speed, security and ease of use .. while being affordable to businesses of all sizes “Citrix Online is considered a key example of the software as a services (SaaS) / application service provider (ASP) software business model” [Wikipedia]
  9. 9. © Copyright 1/2/2015 BMC Software, Inc9 Why Accounting and Chargeback? Making users pay for resources they consume
  10. 10. © Copyright 1/2/2015 BMC Software, Inc10 TrueSight Capacity Optimization at Citrix Online 2011 Infrastructure Capacity Management for CloudStack How to simulate P2V, V2V migrations? How to optimize our services? 2012 Capacity Management process is mature Service capacity improved by a factor of 2 (= cost saving 50%) How to tie Business to IT? 2011 Business Aligned Capacity Management Business Aligned Capacity, data from Splunk and SalesForce How much is our infrastructure used? 2009 Infrastructure Capacity Management Visibility of infrastructure capacity 2013 How do we identify which services are costing more? Support IT Financial Management Cost per Service identifies “offenders”
  11. 11. © Copyright 1/2/2015 BMC Software, Inc11 The model was updated once a year with % based on a single point in time of one KPI Lack of trust from product owners asking “Which services are costing more than others?” Lack of accuracy and visibility Changes are rapid, manual maintenance of lists takes too much time and is error-prone A small inaccuracy (even with a small impact) loses a lot confidence in the process After Improving 2X the capacity of audio and video services to manage end-users, new challenges come from IT Financial Management With so many products and resources, where should Capacity Planners spend their time? Should each product deserve the same amount of effort? How do we make cost show- back fair and accurate? How do we deal with a constantly changing environment? Who’s consuming resources? How do we focus on priorities? Why Accounting and Chargeback? Manual Infrequent No Visibility
  12. 12. © Copyright 1/2/2015 BMC Software, Inc12 What were the challenges? Technical Challenges • 8 cost centers: (compute, network, storage, data transfer, etc.) • Hierarchy: Configuration Management • ACB model: Allocated vs. Metered • Model updated once a year • Shared resources • Virtualization Social Challenges • Ownership of data • Ownership of process • True comparison • Acceptance
  13. 13. © Copyright 1/2/2015 BMC Software, Inc13 • Accuracy • Frequency • Priority based on cost • Move capacity where needed The effort required for monthly showback reporting is minimal, saving precious time and providing detail for even greater IT resources savings • Automatic data collection • Automatic hierarchy definition and update • Automatic generation of reports • Time and effort saved Increased satisfaction of business units, more educated IT decisions Resources are freed up and reallocated to more critical business objectives Ability to quickly reconfigure models and automatically generate auditable results Outcomes
  14. 14. © Copyright 1/2/2015 BMC Software, Inc14 How we leveraged Capacity Optimization Lesson learned and best practices
  15. 15. © Copyright 1/2/2015 BMC Software, Inc15 In your organization: Is allocation and showback of costs and resources fair? Or in other words Are our smaller services using most of your resources?
  16. 16. © Copyright 1/2/2015 BMC Software, Inc16 Why TrueSight Capacity Optimization & Moviri Why TrueSight Capacity Optimization for Accounting and Chargeback • Configuration, utilization and operational data is available • .. and if not: easily imported • Analytics and reporting functionalities are automated • Dedicated view to create, update, run ACB models Why • 10+ years of experience in Capacity Management • 200+ enterprise customers worldwide, managed the majority of Capacity Optimization implementations • BMC MarketZone integrations between TrueSight Capacity Optimization and – Splunk, IBM, Microsoft, HP, Entuity
  17. 17. © Copyright 1/2/2015 BMC Software, Inc17 3 components of Accounting and Chargeback Identify the actual costs to give transparency and to allow control over spending (“metering”) Cost Identification Distribute the costs to the business units to control where money goes (“showback”) Cost Allocation Cost Recovery Each BU pays back according to identified usage (“chargeback”) • Visibility of costs • Foundation for accounting • Finance and IT costs don’t match • Who pays for what is unclear • Visibility over where the money is spent in terms of BU • Disagreements over method • Complex task • Strong influence on behavior • Cost control becomes a discipline • Trust is required and difficult to achieve, quick to lose
  18. 18. © Copyright 1/2/2015 BMC Software, Inc18 Choose your method for IT Service Cost Allocation KPI Description High/Low Level Allocation Direct Cost allocation Measured Resource Utilization Tiered or negogiated rate Service Based pricing Simplicity A billing method that is easy to manage and invoices that are easy to understand +++ ++ + ++ + Fairness BUs want to pay only for their own usage and avoid cross- subsidization + ++ +++ ++ +++ Predictability BUs seek little or no variation between their budgets for IT services and actual ++ + ++ + Controllability A cost structure that will enable BUs to actively manage their IT costs +++ + ++ ++ Complexity Effort to define, run and update the model + ++ ++ +++ +++
  19. 19. © Copyright 1/2/2015 BMC Software, Inc19 Workflow & Tips Target Hierarchy Cost Objects Cost Rates Allocation Charge- Show-back Leverage automatic relationships import start from data you are already collecting Use templates Hourly resolution for metered accounting Start with simple models (allocation) Iterate the cost model a few times Thanks to @michelefollo, @trivasco, @GalloAndreas for their bubbleheads
  20. 20. © Copyright 1/2/2015 BMC Software, Inc20 Lesson learned: not a linear but iterative V-process Start from a simple model organized with your complete showback hierarchy Use cost items that already exist in CO to minimize complexity Compute cost rates, input them in the model, run & evaluate results Check with stakeholders Evaluate the current model for the 4 KPIs: Simplicity, Fairness, Predictability, Controllability Expand to additional cost items if necessary Review cost rates, differentiate according to type of hardware if necessary Evaluate difference between expected results and current scenario
  21. 21. © Copyright 1/2/2015 BMC Software, Inc21 Future Steps Where do we go from here
  22. 22. © Copyright 1/2/2015 BMC Software, Inc22 • Extension of scope to additional cost items such as Network traffic • Allow product owners to center their decisions around cost of the infrastructure on a consistent base • Support simulation at cost level: “where is the cheapest DC for installing application X?” Refine cost models with additional cost items Extend adoption Perform what-if on cost Next steps for Accounting and Chargeback
  23. 23. © Copyright 1/2/2015 BMC Software, Inc23 No “one size fits all” model: experiment in V-cycles to find the one that your organization trusts the most Benefits go beyond “who receive the bills”: an effective way to prioritize effort- intenstive cost-saving activities in Capacity Management Simplicity and fairness are two of the most important factors 3 Key Take Aways 01 02 03“Demo or die” “Money talks” “KISS”
  24. 24. © Copyright 1/2/2015 BMC Software, Inc24 Thank You. renato.bonomini@moviri.com @renatobonomini troy.hall@citrix.com Moviri booth at Engage Solution Showcase Atlantic Hall B 512

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