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Chapter 05

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Brad McCullough
Brad McCullough
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CHAPTER 5 Public Images 5.1 Public Relations 5.2 Fans 5.3 Publishing and Speaking Engagements CHAPTER 5 SLIDE
LESSON 5.1 Public Relations ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Image Is Everything ,[object Object],CHAPTER 5 SLIDE
An Image Is Born ,[object Object],CHAPTER 5 SLIDE
An Action Plan ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
The Bigger Picture ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Special Events ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Keeping the Customer Happy ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Making Public Relations Work ,[object Object],[object Object],CHAPTER 5 SLIDE
Athletes and Public Goodwill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
LESSON 5.2 Fans ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Fan Clubs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Licensing and Merchandising ,[object Object],[object Object],CHAPTER 5 SLIDE
Licensing in Collegiate Sports ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
“ Evergreens” ,[object Object],[object Object],CHAPTER 5 SLIDE
Success and New Features Equal Sales ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Predicting the Market ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Successes in the Market ,[object Object],CHAPTER 5 SLIDE
LESSON 5.3 Publishing and Speaking Engagements ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Motivational Speaking ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
Writing Their Stories ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE
The Publishing Process ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

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Chapter 05

  • 1. CHAPTER 5 Public Images 5.1 Public Relations 5.2 Fans 5.3 Publishing and Speaking Engagements CHAPTER 5 SLIDE
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Editor's Notes

  1. SPORTS AND ENTERTAINMENT MARKETING 06/08/09 CHAPTER 5