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Taming 
the 
Beast 
Pro 
Hacks 
for 
Faster, 
Better 
Content 
Presented 
by 
Heather 
Head 
@scopcity 
and 
@HHeadWrites
Want 
more 
business? 
Start 
a 
blog. 
It’s 
Free 
Advertising!
! 73% 
of 
B2B 
Marketers 
Produced 
More 
Content 
this 
Year 
than 
Last 
! Only 
42% 
Consider 
their 
Content 
Marketing 
Efforts 
to 
be 
Effective 
Source: 
Content 
Marketing 
Institute, 
2014
“I 
don’t 
want 
to 
make 
an 
incremental 
change 
in 
some 
technology 
in 
my 
life. 
I 
want 
to 
create 
a 
whole 
new 
technology… 
one 
that 
is 
aimed 
at 
helping 
humanity 
at 
all 
levels 
regardless 
of 
geography 
or 
ethnicity 
or 
age 
or 
gender.” 
~Elizabeth 
Holmes 
Source: 
Fortune
When 
you 
start 
with 
what’s 
at 
stake 
for 
the 
buyer, 
you 
earn 
the 
right 
to 
their 
attention. 
~Jake 
Sorofman, 
CMO, 
Gartner
“You 
sell 
more 
when 
you 
stop 
selling.” 
~David 
Meerman 
Scott, 
Author 
of 
The 
New 
Rules 
of 
Marketing 
and 
PR
Step 
One: 
Understand 
Your 
Buyer
Step 
Two: 
Map 
the 
Buyer’s 
Journey
Step 
Three: 
Leverage 
Your 
Speed 
Hacks
1. Stop 
Creating 
Content 
Nobody 
Wants 
to 
Consume 
2. Stop 
Hanging 
Out 
Where 
Your 
Buyer’s 
Aren’t 
Hanging 
3. Reinvest 
in 
Speed 
Hacks
Pro 
Speed 
Hacks 
1. Build 
Content 
Pillars 
2. Curate 
Amazing 
Content 
3. Outsource 
Strategically
1. 
Measure 
2. 
Adjust 
3. 
Lather, 
Rinse, 
Repeat
It’s 
not 
free. 
But 
it’s 
yours, 
and 
it’s 
amazing. 
#BlueOceanDay

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Taming Beast Pro Hacks Faster Better Content

  • 1. Taming the Beast Pro Hacks for Faster, Better Content Presented by Heather Head @scopcity and @HHeadWrites
  • 2.
  • 3. Want more business? Start a blog. It’s Free Advertising!
  • 4. ! 73% of B2B Marketers Produced More Content this Year than Last ! Only 42% Consider their Content Marketing Efforts to be Effective Source: Content Marketing Institute, 2014
  • 5. “I don’t want to make an incremental change in some technology in my life. I want to create a whole new technology… one that is aimed at helping humanity at all levels regardless of geography or ethnicity or age or gender.” ~Elizabeth Holmes Source: Fortune
  • 6. When you start with what’s at stake for the buyer, you earn the right to their attention. ~Jake Sorofman, CMO, Gartner
  • 7. “You sell more when you stop selling.” ~David Meerman Scott, Author of The New Rules of Marketing and PR
  • 8. Step One: Understand Your Buyer
  • 9. Step Two: Map the Buyer’s Journey
  • 10.
  • 11. Step Three: Leverage Your Speed Hacks
  • 12. 1. Stop Creating Content Nobody Wants to Consume 2. Stop Hanging Out Where Your Buyer’s Aren’t Hanging 3. Reinvest in Speed Hacks
  • 13. Pro Speed Hacks 1. Build Content Pillars 2. Curate Amazing Content 3. Outsource Strategically
  • 14. 1. Measure 2. Adjust 3. Lather, Rinse, Repeat
  • 15.
  • 16. It’s not free. But it’s yours, and it’s amazing. #BlueOceanDay