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Taming the Beast (Pro Hacks for Faster, Better Content Creation)

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Taming the Beast (Pro Hacks for Faster, Better Content Creation)

  1. 1. Taming the Beast Pro Hacks for Faster, Better Content Presented by Heather Head @scopcity and @HHeadWrites
  2. 2. Want more business? Start a blog. It’s Free Advertising!
  3. 3. ! 73% of B2B Marketers Produced More Content this Year than Last ! Only 42% Consider their Content Marketing Efforts to be Effective Source: Content Marketing Institute, 2014
  4. 4. “I don’t want to make an incremental change in some technology in my life. I want to create a whole new technology… one that is aimed at helping humanity at all levels regardless of geography or ethnicity or age or gender.” ~Elizabeth Holmes Source: Fortune
  5. 5. When you start with what’s at stake for the buyer, you earn the right to their attention. ~Jake Sorofman, CMO, Gartner
  6. 6. “You sell more when you stop selling.” ~David Meerman Scott, Author of The New Rules of Marketing and PR
  7. 7. Step One: Understand Your Buyer
  8. 8. Step Two: Map the Buyer’s Journey
  9. 9. Step Three: Leverage Your Speed Hacks
  10. 10. 1. Stop Creating Content Nobody Wants to Consume 2. Stop Hanging Out Where Your Buyer’s Aren’t Hanging 3. Reinvest in Speed Hacks
  11. 11. Pro Speed Hacks 1. Build Content Pillars 2. Curate Amazing Content 3. Outsource Strategically
  12. 12. 1. Measure 2. Adjust 3. Lather, Rinse, Repeat
  13. 13. It’s not free. But it’s yours, and it’s amazing. #BlueOceanDay

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