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Review of
Mobile World Congress 2011

          Seungyun Lee, Ph.D.
             syl@etri.re.kr
Avinguda de la Reina Maria Cristina, 08004 Barcelona
60,300 participants
 1,300 companies
   200 countries
    http://www.mobileworldcongress.com/
What there are?


✓ Exclusive announcements
✓ Leadership Conference
✓ Exhibition
✓ App Planet
✓ Global Mobile Awards
Leadership Conference
Conference
                              Theme




Where   the   Mobile     Industr y   is
Leading the Transformation
          Theme of the year
1         New Leadership !
    Was it right decision?




                       Stephen Elop, CEO Nokia
Nokia’s Plan by the new leadership

✓ Alliance with Microsoft to build the new ecosystem
✓ New approach for developing growth market (10B)
✓ Investments of next emerging technologies
✓ A new leadership & organization for Speed,
  Results, accountability


       Do they able to overcome?
2 WAC   | Wholesale Application Community
Mobile
Applications   Where is my money?




         How to develop?
          How to sale ?
Review of Mobile World Congress 2011
WAC 3.0, which is due to roll out in September, will
unlock features such as in-app billing and user
authentication.




                          Peters Suh, CEO WAC
3 Now, Android World



 more than 69   countries
   over 169 carriers,
     150,000 apps
Now, No.1 Smartphone OS
Sales   33.3M units
   615% Growth



               Source: Canalys 2011
Top   4 vendors, 90%
      Samsung + LG = 34%
“HTC, Quietly brilliant”




              Masayoshi Son, CEO SOFTBANK
if you find a webpage, a photo, or a song that you want to
 share with your Facebook pals, you can post it instantly
500M active users
200M by mobile

   70% users are from outside of US.
   Mobile operators in 60 countries.
       200M users by mobile.
4




       Tablet WAR
    1st step toward the N-Screen
SAMSUNG Galaxy Tab 10.1




                 Android 3.0 (Honeycomb)
Some tablet products in MWC2011
            Nokia The MeeGo Tablet
            Acer's Iconia Series:
            The 3D LG Optimus Tab.
            Samsung's Galaxy Tab 10.1"
            Motorola's Xoom.
            The HTC Flyer.
            Blackberry Playbook
Market Impacts of TabletPC
   TabletPC Market Bigger than Forecast




N-Screen Driver?

  World TABLET PC Market will increase to
 US$ 46 billion in 2015         - Yankee Group, 2011
5

LTE, a new opportunity
Long Term Evolution

Demo First Ever LTE Solutions Based on Cloud
Communication Center




           Verizon having completed the first VoLTE call on their network
           using the LG made device




Huawei Device and ZTE are exhibiting new tablet PCs and
smartphones featuring LTE.
“We are able to do more with LTE”



New Generation Apps

New Business Chances

New User Experiences



                       Eric Schmidt, CEO Google
RIM Playbooks, LTE supports
303.3M by 2014
   LTE subscribers
6                 What should be
                  a new Strategy?

                   Big Crisis
                       or
                  Opportunity




Avoid becoming a ‘dump Pipe’
What they have in mind?
5 Billion
        Subscribers, now



will be 100% of People in the World in 2015.
            7.4 Billion
“Depressing Reality”




       Crisis for operators !
              Masayoshi Son, CEO SOFTBANK
ARPU is 42% down
    Average revenue per user
Zero Growth ?
  Mobile Market Estimation




    No
   Market
   Value
How to overcome?
   Mobile Internet through Data ARPU !
“2010, Networked Economy”
  We need more smarter network to support mobile
     Internet, it will be able to a new business,
            not become a dump Pipe !




                                    John Chambers, CEO Cisco
Review of Mobile World Congress 2011
John T. Chambers, CEO of CISOC
“Needs of N-Screen Services”




               Randall Stephenson, CEO AT&T
50% consumers
4G + Cloud = ?
HTML5, converging driver
7




    Mobile Cloud & M2M
      Is this a new business opportunity ?
Bring more potential
Increase Revenue
Expansion of M2M Market
      New Business Opportunity
8




    Exhibitions & Events
     What is the hottest news & remarkable one?
Samsung GALAXY S II
Review of Mobile World Congress 2011
LG Optimus 3D
Review of Mobile World Congress 2011
Windows Phone 7
 Good Feeling, but still not much confident.
Review of Mobile World Congress 2011
Review of Mobile World Congress 2011
Review of Mobile World Congress 2011
Review of Mobile World Congress 2011
Review of Mobile World Congress 2011
bada	
  1.0

    5Munits
100,000developer
   80Mdownloads
bada	
  2.0
NFC Support
Multitasking
  HTML5
      ...
9




Global Mobile AWARDS 2011
HTC wins “Device Manufacturer of the Year”




                    Peter Chou, CEO HTC
Apple's iPhone 4 wins “best mobile device”




         Last year, the HTC Hero won the best mobile device award.
Summary



 ★ Expansion of Smart Devices | TabletPC, etc.
 ★ Re-form of mobile OS market | Android, WAC
 ★ New Opportunity for Operators & Vendors
   | Developing Growth Market + LTE + NFC + M2M + Mobile Cloud
 ★ more Socials on smartphone | Facebook, Twitter
Some	
  Keywords	
  in	
  MWC2011



        Social &MNFC
          Next	
  Generation	
   oney                                    Machine-to-Machine
                                                                                       New	
  Internet	
  BigBang

             Long Term Evolution
                   Terminator	
  for	
  Future	
  Traffic	
  explosion



                                                   Android
                                          A	
  new	
  giant	
  for	
  global	
  mobile	
  platform


           TabletPC                                                             Mobile Cloud
          World	
  war	
  of	
  future	
  device                                    New	
  business	
  opportunity


                   Wholesale Application Community
                                                       Universal	
  App	
  Store
The End
Now Biding for MWC2013
        Barcelona   Milan




         Munich     Paris
Thank You

Seungyun Lee / Ph.D.
Director	
  of	
  Service	
  Convergence	
  Standards	
  Research	
  Team
Standards	
  Research	
  Center,	
  ETRI
Manager	
  of	
  W3C	
  Korea	
  Office
Office.	
  +82-­‐42-­‐860-­‐5508,	
  Mobile.	
  +82-­‐10-­‐8720-­‐2954
Email.	
  syl@etri.re.kr,	
  	
  syl@w3.org,	
  	
  bluse2@gmail.com
twitter	
  @seungyun	
  	
  	
  facebook	
  @seungyun67	
  

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Review of Mobile World Congress 2011

  • 1. Review of Mobile World Congress 2011 Seungyun Lee, Ph.D. syl@etri.re.kr
  • 2. Avinguda de la Reina Maria Cristina, 08004 Barcelona
  • 3. 60,300 participants 1,300 companies 200 countries http://www.mobileworldcongress.com/
  • 4. What there are? ✓ Exclusive announcements ✓ Leadership Conference ✓ Exhibition ✓ App Planet ✓ Global Mobile Awards
  • 6. Conference Theme Where the Mobile Industr y is Leading the Transformation Theme of the year
  • 7. 1 New Leadership ! Was it right decision? Stephen Elop, CEO Nokia
  • 8. Nokia’s Plan by the new leadership ✓ Alliance with Microsoft to build the new ecosystem ✓ New approach for developing growth market (10B) ✓ Investments of next emerging technologies ✓ A new leadership & organization for Speed, Results, accountability Do they able to overcome?
  • 9. 2 WAC | Wholesale Application Community
  • 10. Mobile Applications Where is my money? How to develop? How to sale ?
  • 12. WAC 3.0, which is due to roll out in September, will unlock features such as in-app billing and user authentication. Peters Suh, CEO WAC
  • 13. 3 Now, Android World more than 69 countries over 169 carriers, 150,000 apps
  • 15. Sales 33.3M units 615% Growth Source: Canalys 2011
  • 16. Top 4 vendors, 90% Samsung + LG = 34%
  • 17. “HTC, Quietly brilliant” Masayoshi Son, CEO SOFTBANK
  • 18. if you find a webpage, a photo, or a song that you want to share with your Facebook pals, you can post it instantly
  • 19. 500M active users 200M by mobile 70% users are from outside of US. Mobile operators in 60 countries. 200M users by mobile.
  • 20. 4 Tablet WAR 1st step toward the N-Screen
  • 21. SAMSUNG Galaxy Tab 10.1 Android 3.0 (Honeycomb)
  • 22. Some tablet products in MWC2011 Nokia The MeeGo Tablet Acer's Iconia Series: The 3D LG Optimus Tab. Samsung's Galaxy Tab 10.1" Motorola's Xoom. The HTC Flyer. Blackberry Playbook
  • 23. Market Impacts of TabletPC TabletPC Market Bigger than Forecast N-Screen Driver? World TABLET PC Market will increase to US$ 46 billion in 2015 - Yankee Group, 2011
  • 24. 5 LTE, a new opportunity
  • 25. Long Term Evolution Demo First Ever LTE Solutions Based on Cloud Communication Center Verizon having completed the first VoLTE call on their network using the LG made device Huawei Device and ZTE are exhibiting new tablet PCs and smartphones featuring LTE.
  • 26. “We are able to do more with LTE” New Generation Apps New Business Chances New User Experiences Eric Schmidt, CEO Google
  • 27. RIM Playbooks, LTE supports
  • 28. 303.3M by 2014 LTE subscribers
  • 29. 6 What should be a new Strategy? Big Crisis or Opportunity Avoid becoming a ‘dump Pipe’
  • 30. What they have in mind?
  • 31. 5 Billion Subscribers, now will be 100% of People in the World in 2015. 7.4 Billion
  • 32. “Depressing Reality” Crisis for operators ! Masayoshi Son, CEO SOFTBANK
  • 33. ARPU is 42% down Average revenue per user
  • 34. Zero Growth ? Mobile Market Estimation No Market Value
  • 35. How to overcome? Mobile Internet through Data ARPU !
  • 36. “2010, Networked Economy” We need more smarter network to support mobile Internet, it will be able to a new business, not become a dump Pipe ! John Chambers, CEO Cisco
  • 38. John T. Chambers, CEO of CISOC
  • 39. “Needs of N-Screen Services” Randall Stephenson, CEO AT&T
  • 41. 4G + Cloud = ?
  • 43. 7 Mobile Cloud & M2M Is this a new business opportunity ?
  • 46. Expansion of M2M Market New Business Opportunity
  • 47. 8 Exhibitions & Events What is the hottest news & remarkable one?
  • 52. Windows Phone 7 Good Feeling, but still not much confident.
  • 58. bada  1.0 5Munits 100,000developer 80Mdownloads
  • 61. HTC wins “Device Manufacturer of the Year” Peter Chou, CEO HTC
  • 62. Apple's iPhone 4 wins “best mobile device” Last year, the HTC Hero won the best mobile device award.
  • 63. Summary ★ Expansion of Smart Devices | TabletPC, etc. ★ Re-form of mobile OS market | Android, WAC ★ New Opportunity for Operators & Vendors | Developing Growth Market + LTE + NFC + M2M + Mobile Cloud ★ more Socials on smartphone | Facebook, Twitter
  • 64. Some  Keywords  in  MWC2011 Social &MNFC Next  Generation   oney Machine-to-Machine New  Internet  BigBang Long Term Evolution Terminator  for  Future  Traffic  explosion Android A  new  giant  for  global  mobile  platform TabletPC Mobile Cloud World  war  of  future  device New  business  opportunity Wholesale Application Community Universal  App  Store
  • 66. Now Biding for MWC2013 Barcelona Milan Munich Paris
  • 67. Thank You Seungyun Lee / Ph.D. Director  of  Service  Convergence  Standards  Research  Team Standards  Research  Center,  ETRI Manager  of  W3C  Korea  Office Office.  +82-­‐42-­‐860-­‐5508,  Mobile.  +82-­‐10-­‐8720-­‐2954 Email.  syl@etri.re.kr,    syl@w3.org,    bluse2@gmail.com twitter  @seungyun      facebook  @seungyun67