1. Case Study – Auto
WagonR – Driving consumers to dealers through Gaming
• As part of the Maruti Suzuki WagonR re-launch, the
brand wanted to adopt innovation to achieve deeper
connect with the targeted consumers that can result
in actual lead generation
• WagonR wanted to leverage mobile to reach the
target audience in Urban India considering the scale
and impact it can generate
Users visiting high-end malls, shopping & corporate
locations in the country were invited to Turn ON
Bluetooth for receiving location based deals and free
entertainment
Consumers were delivered a WagonR branded car
game using which consumers could play a racing
game
All features of the car including colors, control and
mileage were brought out through the game
Download also included an m-Brochure with details,
specifications, dealer locators and even an EMI
calculator
The game was designed to both engage and educate
the consumers on WagonR
All these with a rich user experience ensured that
there is a deeper brand recall while the experience
ensured that interested users immediately request
for a Test Drive
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2. Case Study – Auto
 Complete activity from downloads to response were
measured to ensure brand has the right metrics to
support the media and creative spend
 5 lakh+ engagements were witnessed across 18 cities
and 500+ major corporate/retail locations in India
 Number of game sessions exceeded 1 Million
 Over 4,000 test drive requests were generated with
24,000+ game results uploaded
 Brand game was distributed to the right target group
based on mobile make and models
 Distribution was done over Bluetooth network across
India ensuring zero cost of download for the
customers
 Response generation from the downloaded content
ensured measureable ROI for the brand
 Rather than leveraging mobile to generate response,
a branded game was used to generate engagements
 The game was delivered to the users’ mobiles as an
engagement strategy and response driver ensuring
higher ROI from mobile
 Users also had the option to upload the scores to
social media which ensured right noise and viral
within the community
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