5. Case Studies
• How do you know who to listen to about SEO
factors?
• So many different opinions make this guessing
game hard.
• SearchMetrics studied 10,000 keywords and
looked at pages that ranked in the top 30
positions
• The results were interesting
10. What Are Links?
HTML = <a href=“http://www.mysite.com”>Wedding Receptions</a>
ANCHOR TAGS = <a></a>
Anchor Text = Wedding Receptions
http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
11. Two Sources Of Links
• Internal Linking
• External links
Make sure the external anchor text is not “hard keywords”
12. Internal Linking
Navigational links need to be written to enhance human understand in the
easiest fastest way possible without unnecessary repetition. Internal links
between pages can have soft keyword links to help customers.
13. External Links
• Other sites mention you or your brand and
give provide a link for their customers back to
your site.
• Anchor text needs to be more explanatory and
less “hard keywords”
• Important ranking factor in current
algorithms.
14. Building Clickable Assets
• Create “How To PDF’s”
• Create “Information Guides”
• Create “Videos”
• Create “Blog Posts”
• Conduct Interviews
• Use Power Point Presentations - Animoto
21. Use Infographics To Tell Your Story
Provide coding that makes these easy to share with others.
22. Generate Content Worth Linking To
One infographic can convey a large amount of information in a small space.
This is the top of an infographic.
www.verticalmeasures.com
23. Different Ways To Build Authority
Hours can be spent learning each of these three areas.
24. Non-Profits Have High Authority
Consider your favorite charity and ask others to donate to it as well.