Hart Hagan

Louisville, Kentucky Area, KY United States

Marketing Strategist

Advertising / Marketing / PR

Great marketing is a balance between strategy and content. Strategically, the most important questions you can ask are… Who am I trying to reach? What are their needs interests and concerns? What do I want them to do? What actions do I want them to take in response to my message? What relationship what I like to form with them over the course of time? What channels of communication have I been using? What results have I been getting? How do I measure successful communication? On the other hand, strategy is meaningless without content. Content is how you build trust. Content is how you demonstrate your expertise. Content is how you reach out to your target audience and speak to them ...