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BlueGlassX - Local SEO by Michael Dorausch

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BlueGlassX - Local SEO by Michael Dorausch

  1. 1. BlueGlass Local Presented by: Michael Dorausch, DC @chiropractic Local and Mobile Domination Harnessing the Changing SERPs
  2. 2. Where am I?
  3. 3. City of Tampa
  4. 4. What we’ll cover Understanding Google Locations Near Me (Tampa) Deep Granular Content Apple Maps/Siri, Yelp, and Foursquare
  5. 5. Google says…
  6. 6. Run an ad.
  7. 7. #local Google’s gotten better at understanding users. Delivering increasingly more localized content. Focused on selling ads.
  8. 8. #local Users have gotten better at understanding Google. • Users seeking best result nearest their location • Searching from home (desktop) • Searching from work (huge opportunities here) • Your location from 8am to 6pm(M-F)
  9. 9. Locations Near Me 2 years and 6 months since Google went local.
  10. 10. Google+ Local
  11. 11. Google+ Local • 20 business locations near me (randomly selected) • 11 (55%) of 20 show no sign of activity
  12. 12. 11 (55%) show no sign of activity 1. Sheraton Tampa Riverwalk Hotel (managed with photos) 2. T-Mobile (not managed) 3. Ashley Street Grille (not managed) 4. Bank of America (logo) 5. Tampa Chamber of Commerce (no photo) 6. Hyatt Regency Tampa (managed with photos) 7. Primo's Deli Cafe (not managed) 8. Tanya Gold MD Physician (not managed) 9. Anthem Reporting (single photo) 10. Avanzare (not managed) 11. Hattricks (managed with see inside) 12. Downtown's Florist (managed with see inside) 13. Designing Eyes (not managed) 14. Cordell & Cordell Tampa Divorce Attorneys (not managed) 15. American Institute-Architects (not managed) 16. Tampa Welding & Fabrication, Inc (logo) 17. Arc Printers (not managed) 18. Enable America (logo) 19. Florida Capital Partners (not managed) 20. Bruegger's Bagel Shop (not managed)
  13. 13. 4 of 9 Display Local SEO Evidence 1. Sheraton Tampa Riverwalk Hotel (Corporate SEO) 2. Hyatt Regency Tampa (Corporate SEO) 3. Hattricks (Possible Local SEO) 4. Downtown's Florist (Possible Local SEO) 5. Tampa Welding & Fabrication, Inc (Owner/Employee) 6. Tampa Chamber of Commerce (Scrape/Employee) 7. Anthem Reporting (Owner/Employee) 8. Enable America (Owner/Employee) 9. Bank of America (Employee)
  14. 14. There’s life here…
  15. 15. …but not here
  16. 16. #disconnect • Incentives at front desk • Incentives/Reminders in lobby • Incentives/Reminders in bar
  17. 17. There’s life here too…
  18. 18. …because dead flowers don’t sell • String of bad reviews • Forced into action
  19. 19. Page Content (Google) • Minimum of 6 high quality photos • 1 hi res logo • 5 images: 110px × 110px (and 70x70px) • 1 image: 250px × 250px (and 90x90px) • EXIF Data: File Name, GEO • Info “from owner” (Google may scrape) • Reviews (hopefully positive)
  20. 20. Cropped Photo Example
  21. 21. Photo Example (full size)
  22. 22. Content (Deep Granular) Let’s do real research. Historical Data First to Organize/Post
  23. 23. USGS 1944
  24. 24. Centroid circa 1944
  25. 25. Centroid Near Me • Federal Building • City Hall • Church • Data Center (Verizon)
  26. 26. USGS 1956
  27. 27. Radio Tower (WDAE) • First radio station in state of Florida • May 15, 1922 - Tampa Times Radio • Corner of Tampa and Whiting St (historic) • 620 WDAE - The Sports Animal (current) • Tampa Bay's Sports Radio Station
  28. 28. Bing Local
  29. 29. Local Content Potential • Ybor City • Tampa Riverwalk • Davis Islands • Rattlesnake Cannery • Armory • MacFarlane Park • MacDill Park • Churches • Hillsborough River • Freemasons • Cruise Ship Terminal
  30. 30. Sacred Heart Church
  31. 31. Frank Adamo Drive
  32. 32. Freemasons
  33. 33. Baltimore Block, W. P. B. Co.
  34. 34. Links? Society for Historic Archaeology National Register of Historic Places
  35. 35. Street Fairs
  36. 36. Tell them what to do
  37. 37. Mobile Mapping Apple Maps/Siri, Yelp, and Foursquare
  38. 38. BlueGlassX App (iPhone) Lipscomb Villa City Blue Island Homes Tampa University Riverfront District Riverside Hyde Park Place Bayside
  39. 39. Apple Maps / Yelp (iPhone)
  40. 40. Apple Maps / Yelp (iPhone)
  41. 41. SIRI to Hotel
  42. 42. SIRI (Hotel to Burgers)
  43. 43. Five Guys Route
  44. 44. Mexican Food?
  45. 45. Best Coffee?
  46. 46. Indigo No Go on Apple Maps
  47. 47. Location-Based Services (My Findings) • Work best for locations that are hip, trendy, and frequented regularly. • Think Sheraton Hotel vs. Motel 6 • Think Coffee House vs. Local Dentist
  48. 48. Five Guys Check In
  49. 49. Five Guys Check In
  50. 50. CVS Pharmacy
  51. 51. Hotels vs Banks
  52. 52. Printers While standing in front of Arc Printers
  53. 53. Foursquare Content • Minimum of 4 photos • 125 x 125 and 300 x 300 • EXIF Data Stripped (but post anyway)
  54. 54. #incentify Motivate, reward, and provide incentives to mobile savvy consumers with compliments, contests, prizes, and giveaways.
  55. 55. Google Us! How to get local brand queries without spending any money?
  56. 56. QR Codes
  57. 57. QR Codes • Create QR Code for Google+ Local • Display QR Code at business location • Establish Scanning Incentives
  58. 58. Happy Holidays!
  59. 59. Get Connected @chiropractic planetc1@gmail.com http://michaeldorausch.com/

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