Use this easy tool to help you reveal whether your orgainzation helps bring out you best creative output

1. Parameters of Creativity: A tool to measure cultural fitness David Levy [email_address]

2. Parameters of creativity Un-structured Structured Environment Non-conscious Conscious Thought process Lo High Urgency

3. Environment A foundation conducting a child development study A digital and direct marketing agency Towards the left: Organizations that require the germination of ideas over longer periods of time such as think tanks, academia, and certain aspects of movies studios. Towards the right: Organizations that must generate results-driven work product on a continual basis, such as creative agencies, law firms and other professional services. Un-structured Structured Environment

4. Urgency “ Let’s kick around some ideas to get things moving.” “ We have two days before we pitch the campaign to the client.” Towards the left: Situations that are early in process and/or have little time pressures, such as the beginning of writing a novel, early concept brainstorming and moments where ideas can come freely. Towards the right: Hi-pressure situations that require clear roles and responsibilities and defined deliverables, such as agency pitches, emergency management and athletic competitions where specific outcomes are demanded. Lo High Urgency

5. Thought process “ I do my best thinking while I’m riding my lawn mower.” “ I need that contract finished by 8am or we’re toast!” Towards the left: People who need space and time to think and create, such as researchers, novelists, strategists Towards the right: People who thrive on “action” and pressure, such as creative directors, traders, athletic coaches, actors. Non-conscious Conscious Thought process