1. Brian Parker Account Executive 8 Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing

7. The Rules Still Apply (It’s all about relationships… not technology)

10. 1. Pure Fundraising Tools: Matching Gifts

11. 1. Pure Fundraising Tools: Matching Gifts

12. 1. Pure Fundraising Tools: Matching Gifts

13. 1. Pure Fundraising Tools: Matching Gifts

15. 1. Pure Fundraising Tools: Recurring Gifts

16. 1. Pure Fundraising Tools: Recurring Gifts

17. 1. Pure Fundraising Tools: Recurring Gifts

19. 1. Pure Fundraising Tools: Essentials of the Ask

20. 1. Pure Fundraising Tools: Essentials of the Ask

21. 1. Pure Fundraising Tools: Essentials of the Ask

24. 1. Pure Fundraising Tools: For Impact Report

25. 1. Pure Fundraising Tools: For Impact Report

26. 1. Pure Fundraising Tools: For Impact Report

28. 1. Pure Fundraising Tools: Segmentation

29. 1. Pure Fundraising Tools: Segmentation

30. 1. Pure Fundraising Tools: Segmentation

33. 2. Relationship Building: Constituent Relationship Management (CRM)

34. 2. Relationship Building: Constituent Relationship Management (CRM)

35. 2. Relationship Building: Constituent Relationship Management (CRM)

36. 2. Relationship Building: Constituent Relationship Management (CRM)

38. 2. Relationship Building: eMail

39. 2. Relationship Building: eMail

40. 2. Relationship Building: eMail

41. 2. Relationship Building: eMail

42. 2. Relationship Building: eMail

43. 2. Relationship Building: eMail

44. Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail

45. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail

47. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0

49. Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use

50. 2. Relationship Building: Web 2.0 – Fun Video

51. 2. Relationship Building: Web 2.0

52. 2. Relationship Building: Web 2.0 – Social Networking

53. 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 – Social Networking

54. 2. Relationship Building: Web 2.0 - Widgets

55. 2. Relationship Building: Web 2.0 - RSS

56. 2. Relationship Building: Web 2.0 - Podcasts

57. 2. Relationship Building: Web 2.0 – Message Boards

58. 2. Relationship Building: Web 2.0 - Wikipedia

59. Peer Fundraising Online 2. Relationship Building: Web 2.0 – Personal Fundraising Pages

60. 2. Relationship Building: Web 2.0 – Personal Event Fundraising

63. 2. Relationship Building: Moves Management ©

64. 2. Relationship Building: Moves Management ©

65. 2. Relationship Building: Moves Management ©

68. Search for any account in your database 2. Relationship Building: eTap Mobile

69. Hotlinks allow you to easily phone, email, or even get a map… 2. Relationship Building: eTap Mobile

70. … giving you instant tools for your mobile travels 2. Relationship Building: eTap Mobile

71. Store and see pictures, or drill down into a giving summary… 2. Relationship Building: eTap Mobile

72. … detailing a donors financial support 2. Relationship Building: eTap Mobile

73. Add new contact information from your mobile device and have all the details… 2. Relationship Building: eTap Mobile

74. You can even run queries with eTapestry Mobile… 2. Relationship Building: eTap Mobile

75. Best of all . . . eTapestry Mobile is no charge with your eTapestry service! 2. Relationship Building: eTap Mobile

78. 3. Benchmark Reporting

79. 3. Benchmark Reporting

80. 3. Benchmark Reporting Giving Dynamics Report

81. 3. Benchmark Reporting Benchmark Status Report

82. 3. Benchmark Reporting Benchmark Comparison Report

83. 4. Donor Loyalty Questions How do you know which donors are loyal? Which are accessible? Which feel trapped? Which are at risk?

85. 4. Donor Loyalty

86. 4. Donor Loyalty

87. 4. Donor Loyalty A donor’s loyalty level is indicated on the search screen

88. 4. Donor Loyalty 8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts

91. 5. Community Building Donor Login

92. 5. Community Building Donor Login Keith Davis

93. 5. Community Building Donor Login

94. 5. Community Building Donor Login

99. An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 6. Web Site Optimization E-Mail Print Other Tools

102. 6. Web Site Optimization: Before and After

104. 6. Web Site Optimization: Needle in a Needle Stack

105. 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website

109. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher 6. Web Site Optimization

110. 6. Web Site Optimization: Oprah & Martha would be proud

111. 6. Web Site Optimization: Oprah & Martha would be proud

116. Subscriber Services

120. 8. Application Program Interface (API): Connect to the World

122. 1. Set up a Gmail Account

123. 2. Post Pics to Flickr

124. 3. Try a Microblog

125. 4. Create a Google Alert

126. 5. Set Up an RSS

127. 6. Share a YouTube Video

128. 7. Really Use Your Cell Phone (Send a text or a video)

129. 8. Join a Social Network

130. 9. Share PowerPoint Slides (Save a tree or two!)

131. 10. Play a Video Game

132. Thank you! Brian Parker Account Executive [email_address] Special Thanks to Larry Hembree and the Nickelodeon Theatre for offering to host us.