11/09 Nonprofit Success Webinar slides

1. NOV 9, 2022
Giving
Tuesday
Matching Gifts
Micah James

2. Micah James
I am the Manager of the Coaching Team at
Bloomerang/Kindful. I have experience as a
non-profit development director and I am a
Certified Fund Raising Executive. I serve on
the board of the Oklahoma Council for
Economic Education, whose mission is to
promote economic education and financial
literacy education in Oklahoma. I am
passionate about equipping non-profits with
the resources they need to be successful.
Manager, Coaching

3. Agenda
1.
2.
3.
4.
GivingTuesday History
Customizing your Campaign
Matching Gifts as a part of GivingTuesday
Find a good Matching Gift Partner
5.
Segmentation & Cultivation

4. Giving Tuesday
A Bit of History

5. From 2012 to now…
GivingTuesday is a vital part of the end-of-year fundraising
cycle now, but it is still a fairly new idea.
- GivingTuesday started as a movement to raise
awareness of generosity in 2012.
- In 2021, over 2.7 billion dollars was raised (on and
offline) for non-profit organizations all over the world
- Over 35 million people participated in GivingTuesday in
the United States un 2021.
- In 2021, Facebook matched $8 million dollars of Giving
Tuesday giving.
- GivingTuesdaySPARK is a new movement for youth to
encourage volunteerism, kindness, and giving back.
- GivingTuesday will celebrate 10 years in 2022.

6. Matching Gifts as a part of GivingTuesday
Maximize the Excitement!

7. ➢ 1 in 3 donors indicate they’d
give a larger gift if a match is
applied to their donation.
➢ 84% of survey participants
say they’re more likely to
donate if a match is offered.
KEY TAKEAWAY -
Matching gifts are not only an
incentive for donors to make a gift
but they encourage donors to
upgrade their giving!
A couple of
important things
to know…
Source: https://360matchpro.com/matching-gift-statistics/

8. DO
● Cultivate community partners
throughout the year
● Track employers and organizations
in your CRM
● Connect with companies already
connected to your donors,
volunteers, or leadership.
● Communicate early
● Be specific
● Be creative
Matching Gift Strategy for Giving Tuesday
DON’T
● Chase Facebook match
● Be trendy
● Abandon mission and purpose
● Discount the power of social
media
● Forget to recruit help

9. Recognizing a
GREAT Partner
● Major Donors
● Board Members
● Foundations
● Vendors/Sponsors
● Local Celebrity
● Giving Collaboratives
Source: https://www.givingtuesday.org/how-to-organize-a-match-for-givingtuesday/

10. Identify your
GOAL
● Increase Total Revenue
● Increase Engagement
● Increase Total Average Gift
● Create Repeat Donors
● Engage Lapsed Donors
● Engage a New Demographic
● Develop New Partnerships
● Increase Visibility for Matching Partner
Source: https://www.givingtuesday.org/how-to-organize-a-match-for-givingtuesday/

11. Segmentation & Cultivation:
Finding Potential Matching Partners
in Your Database

13. Reports will help you segment for
constituents with:
- Employers
- Relationships to employers
- Relationships to organizations

14. OR Start with our Employer
Relationship template to see your
constituents grouped by their
employer

15. Let’s Get Into the Database!

16. Setting up your
Matching Campaign

24. Additional Customization with
Kindful Online Tools

25. Can also customize:
● Branding Colors
● Goal Thermometer
● Background image
● Success Redirect Link
● And more!

26. Let’s Get Into the Database!

27. Q&A

28. Giving Tuesday isn’t it.
Use Matching Gifts as a part of your strategy all year!

29. Matching is a great
strategy all year long!
Including strategic matching gifts throughout your
fundraising planning will incentivize giving and
multiply impact.
● Challenge Gifts
● Seed Money
● Leadership Gifts
● Simple Match
Things to be aware of:
● Larger matching ratios make a larger impact
● Increasing the target goal when including a
matching gift, impacts average gift size
● Capital campaign gifts are larger when leaders
seed with matching gifts.
Source: https://www.philanthropyworks.org/facts-about-challenge-grants-and-matching-gifts

30. Resources
Knowledgebase
Getting Started with Online Giving
Create Online Giving Forms
Add Bloomerang Forms to your Website
Create An Email Template
Send or Schedule Emails
Connect to Kindful Fundraising
Kindful Fundraising Campaigns
Bloomerang Academy & Blog
33+ GivingTuesday Ideas
Do’s and Don’ts of Thanking Donors
Getting Started with Online Forms (Webinar)
Kindful Fundraising Tools : Donation Pages (Webinar)
Organize a Match for Giving Tuesday
Other Resources
GivingTuesday ToolKit
Matching Gift Statistics (360Match Pro)
Facts about Challenge Grants and Matching Gifts

31. Thank you!