BREAK THROUGH THE NOISE.pdf

Bloomerang
BloomerangBloomerang
Break Through The Noise
Nonprofit Messaging that
Moves Hearts, BUILDS
Community, and Inspires
Action
presented by
GRAB
YOUR
TEMPLATES
HI! I’M MARIA BRYAN ● Nonprofit Messaging Strategist
● 15+ years in communications and
marketing in the public sector
● Journalism BA and Master of Public
Admin
● Professionally Certified in Trauma &
Resilience
● My core belief: Storytellers play an
incredible role in making the world a
healthier, safer, cleaner, and
happier place. Stories are meaningful.
● Understanding Your Audience
● Developing Impactful Messaging
● Telling Stories That Stick
● Trauma-Informed Storytelling
what we’ll cover
Your nonprofit’s stories can generate
movers and shakers.
why does it matter?
THE MARKETING RULE OF ONE
1 Audience
1 Message
1 Story
1 Call-to-Action
NYLA MOOR
Working Mom
ALIA PEREZ
CEO
LIZZY
DAVIS
Gen Z
Activist
Know
Your
Audience
JOSEPH JONES
Local Artist
IMPACTFUL MESSAGING
Features of
successful
key messages ➔ Clear
➔ Memorable
➔ Compelling
CENTRAL MESSAGE
Your mission
& vision
statement
Your elevator
pitch
POSITIONING
What sets you
apart
Why your
innovative work
matters
PROOF POINTS
The greater issue +
your unique and
proven solution
Program outcomes
Inspiring stories of
impact
key message points
What sets
you apart?
What makes our organization’s view and solution to
this problem different from all the others in our
industry?
What are we most known for?
What qualifies our organization to have empathy
and understanding for the people you're trying to
help?
What greater impact do we want to have in our
community, industry, and the world?
What are our most daring goals?
BREAK THROUGH THE NOISE.pdf
Researchers have found that:
● A story can put your whole brain to
work.
● Stories reinforce memory.
● Stories can affect belief systems.
why your story matters
Sources: NYTimes: Your Brain on Fiction, NPR: How Stories Connect and Persuade Us
use a
narrative
structure
image sources: epicstream.com, thedad.com, withanaccent.com
Moana & Grandma Tala
Harry Potter & Dumbledore
Luke & Obi-Wan Kenobi
DOES YOUR MESSAGING
MOVE HEARTS,
CREATE COMMUNITY,
AND COMPEL ACTION?
(if not, I can help)
Nonprofit MESSAGING RETREAT
A messaging retreat for nonprofit
leaders to create clear and compelling
messaging strategy.
By the end, you’ll have a transformational
story-based messaging guide to lead all
your communications and messaging.
Trauma-informed
storytelling
A storytelling practice
that recognizes trauma
and centers the safety
and health of our
beneficiaries, audiences,
and storyteller.
Source: Chronicle of Philanthropy
“Imagine how it would feel if the work you loved
compelled you to repeatedly go to your darkest place of
pain. Imagine fighting back tears and anxiety attacks
every time you were asked to relive your greatest trauma.
Imagine your heart beating so fast you felt certain it
would jump out of your chest in the middle of an
important meeting. And imagine after that meeting being
so emotionally and physically exhausted that you want to
curl up and sleep for 20 years like Rip Van Winkle.”
- Damion Cooper, Project Pneuma Founder
THE STORY OWNER
The key to trauma-informed care
is providing safety and agency
THE STORY OWNER
● Slow down the story-gathering process.
● Tell stories of people who have closed the transformation
arc.
● Get program staff involved who directly work with clients by
creating a story-gathering protocol and workflow.
● Make sure you have informed and enthusiastic consent.
● Give story owners final approval before publication, allowing
them to clarify or remove sections of their story.
● Story owners should be allowed to withdraw their stories
anytime.
“At Love146, I assume trauma in my audience.
And even if you’re not an organization working
with child sex trafficking — 1 in 3 women in your
audience experience sexual assault alone. That’s
only 1 kind of trauma. Across many dimensions:
assume trauma.”
- Marilyn Murray, Love146 Communications
Director
Source: Love146.org
THE STORY RECEIVER
● Most people have experienced trauma, and our audiences
likely care about your issue because of their lived
experiences and traumas.
● When telling stories, don't focus on lived pain that was
endured. Focus on transformation, awe, and hope.
● Allow for natural urgency in your asks, don’t create
false urgency or use shame and manipulation.
BREAK THROUGH THE NOISE.pdf
“I didn't expect this to be so emotionally grueling. I
have noticed that this trial specifically sticks with
me and bothers me in ways others haven't. I'm
going to carry that testimony with me for a long
time. That's what it means to bear witness to
something like this. You take a little bit of that
with you.”
- Emily Saul, New York Post Litigation Reporter
Source: The Vow
THE WITNESS
● Take stock of how you feel after interviewing a beneficiary
and debrief with a trusted colleague or supervisor.
● Create self-care practices while telling other people's stories,
like meditating before and after interviews and taking breaks
to do unrelated and enjoyable tasks.
● Set boundaries and space in your week to protect your
emotional and mental health, like limiting interviews to one
or two days a week.
● Invest in talk therapy.
BREAK THROUGH THE NOISE.pdf
Let’s Keep
Learning
Focus on the rule of 1 when crafting your
marketing: write for 1 audience, relay 1 message,
tell 1 (trauma-informed!) story, and have 1
call-to-action.
And remember that you play a powerful role in
making the world a healthier, safer, cleaner, and
happier place.
wrap up
hello@mariabryan.com
www.mariabryan.com
@mariabryancrtv
now go forth and
market with purpose
1 von 30

Recomendados

HOW TO PLAN 3 MONTHS OF CONTENT IN 1 DAY Bloomerang.pdf von
HOW TO PLAN 3 MONTHS OF  CONTENT IN 1 DAY Bloomerang.pdfHOW TO PLAN 3 MONTHS OF  CONTENT IN 1 DAY Bloomerang.pdf
HOW TO PLAN 3 MONTHS OF CONTENT IN 1 DAY Bloomerang.pdfBloomerang
936 views28 Folien
Working With The Media… An Introduction von
Working With The Media… An IntroductionWorking With The Media… An Introduction
Working With The Media… An IntroductionAli Sajid
180 views16 Folien
Prfed workbook.lo epub von
Prfed workbook.lo epubPrfed workbook.lo epub
Prfed workbook.lo epubPam Perry
893 views36 Folien
Session 3 - The New Rules of Marketing and PR von
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRNena Brodjonegoro
658 views35 Folien
How to tell a great story hbr von
How to tell a great story   hbrHow to tell a great story   hbr
How to tell a great story hbrThanh Nien Ng
886 views7 Folien
Session 3: Understanding the Importance of Audience & Storytelling von
Session 3: Understanding the Importance of Audience & StorytellingSession 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingNena Brodjonegoro
887 views35 Folien

Más contenido relacionado

Similar a BREAK THROUGH THE NOISE.pdf

NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak von
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak Penina Rybak
845 views7 Folien
Communications to prevent crises von
Communications to prevent crisesCommunications to prevent crises
Communications to prevent crisesMohammad Shihab
44 views16 Folien
Ann Bernard Motivational Speaker von
Ann Bernard Motivational SpeakerAnn Bernard Motivational Speaker
Ann Bernard Motivational SpeakerAnn Bernard
730 views12 Folien
Michele Bailey Interview von
Michele Bailey InterviewMichele Bailey Interview
Michele Bailey InterviewSean Auger
447 views21 Folien
INN Days 2018: Power Dynamics and Workplace Success Strategies von
INN Days 2018: Power Dynamics and Workplace Success StrategiesINN Days 2018: Power Dynamics and Workplace Success Strategies
INN Days 2018: Power Dynamics and Workplace Success StrategiesInstitute for Nonprofit News
896 views16 Folien
How we can bring our stories to life - a guide for charities von
How we can bring our stories to life - a guide for charities How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities sounddelivery
4.6K views20 Folien

Similar a BREAK THROUGH THE NOISE.pdf(20)

NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak von Penina Rybak
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak
NICE Initiative Whitepaper 2 -Reflections on Storytelling by Penina Rybak
Penina Rybak845 views
Ann Bernard Motivational Speaker von Ann Bernard
Ann Bernard Motivational SpeakerAnn Bernard Motivational Speaker
Ann Bernard Motivational Speaker
Ann Bernard730 views
Michele Bailey Interview von Sean Auger
Michele Bailey InterviewMichele Bailey Interview
Michele Bailey Interview
Sean Auger447 views
How we can bring our stories to life - a guide for charities von sounddelivery
How we can bring our stories to life - a guide for charities How we can bring our stories to life - a guide for charities
How we can bring our stories to life - a guide for charities
sounddelivery4.6K views
Remodista's Breaking Glass Series von Remodista
Remodista's Breaking Glass Series Remodista's Breaking Glass Series
Remodista's Breaking Glass Series
Remodista2.7K views
Telling Your Brand's Story von Jen Begeal
Telling Your Brand's StoryTelling Your Brand's Story
Telling Your Brand's Story
Jen Begeal2.1K views
Nonprofitmarking superstarbrand-maryannedersch von Maryanne Dersch
Nonprofitmarking superstarbrand-maryannederschNonprofitmarking superstarbrand-maryannedersch
Nonprofitmarking superstarbrand-maryannedersch
Maryanne Dersch24 views
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help... von Trevor Boehm
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...
Trevor Boehm1.7K views
Disorders and Treatments PaperThis assignment will require you t von DustiBuckner14
Disorders and Treatments PaperThis assignment will require you tDisorders and Treatments PaperThis assignment will require you t
Disorders and Treatments PaperThis assignment will require you t
DustiBuckner142 views
The Benefits of Transparency von Ricardo Leiva
The Benefits of TransparencyThe Benefits of Transparency
The Benefits of Transparency
Ricardo Leiva150 views
The Benefits of Transparency von Ricardo Leiva
The Benefits of TransparencyThe Benefits of Transparency
The Benefits of Transparency
Ricardo Leiva5.4K views
Telling Your Story to Motivate Donors and Advocates for Your Cause von Rachel Kubicki
Telling Your Story to Motivate Donors and Advocates for Your CauseTelling Your Story to Motivate Donors and Advocates for Your Cause
Telling Your Story to Motivate Donors and Advocates for Your Cause
Rachel Kubicki1.3K views
Three traits of a compelling message von Sue Brage
Three traits of a compelling messageThree traits of a compelling message
Three traits of a compelling message
Sue Brage273 views
[ Smith & Jones Webinar ] When things don’t go according to plan: Crisis Plan... von Overit Media
[ Smith & Jones Webinar ] When things don’t go according to plan: Crisis Plan...[ Smith & Jones Webinar ] When things don’t go according to plan: Crisis Plan...
[ Smith & Jones Webinar ] When things don’t go according to plan: Crisis Plan...
Overit Media 263 views

Más de Bloomerang

23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf von
23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf
23.12.07 Bloomerang - 2023-12-06 21.39.56.pdfBloomerang
133 views88 Folien
2023 Tracking Volunteers in Bloomerang.pdf von
2023 Tracking Volunteers in Bloomerang.pdf2023 Tracking Volunteers in Bloomerang.pdf
2023 Tracking Volunteers in Bloomerang.pdfBloomerang
34 views36 Folien
2023 Tracking Volunteers in Bloomerang.pdf von
2023 Tracking Volunteers in Bloomerang.pdf2023 Tracking Volunteers in Bloomerang.pdf
2023 Tracking Volunteers in Bloomerang.pdfBloomerang
2 views36 Folien
12-05-Online Giving Trends.pdf von
12-05-Online Giving Trends.pdf12-05-Online Giving Trends.pdf
12-05-Online Giving Trends.pdfBloomerang
10 views49 Folien
Better Appeals and Solicitations - Bloomerang.pdf von
Better Appeals and Solicitations - Bloomerang.pdfBetter Appeals and Solicitations - Bloomerang.pdf
Better Appeals and Solicitations - Bloomerang.pdfBloomerang
124 views51 Folien
Imports Next Level.pdf von
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdfBloomerang
187 views32 Folien

Más de Bloomerang(20)

23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf von Bloomerang
23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf
23.12.07 Bloomerang - 2023-12-06 21.39.56.pdf
Bloomerang133 views
2023 Tracking Volunteers in Bloomerang.pdf von Bloomerang
2023 Tracking Volunteers in Bloomerang.pdf2023 Tracking Volunteers in Bloomerang.pdf
2023 Tracking Volunteers in Bloomerang.pdf
Bloomerang34 views
2023 Tracking Volunteers in Bloomerang.pdf von Bloomerang
2023 Tracking Volunteers in Bloomerang.pdf2023 Tracking Volunteers in Bloomerang.pdf
2023 Tracking Volunteers in Bloomerang.pdf
Bloomerang2 views
12-05-Online Giving Trends.pdf von Bloomerang
12-05-Online Giving Trends.pdf12-05-Online Giving Trends.pdf
12-05-Online Giving Trends.pdf
Bloomerang10 views
Better Appeals and Solicitations - Bloomerang.pdf von Bloomerang
Better Appeals and Solicitations - Bloomerang.pdfBetter Appeals and Solicitations - Bloomerang.pdf
Better Appeals and Solicitations - Bloomerang.pdf
Bloomerang124 views
Imports Next Level.pdf von Bloomerang
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdf
Bloomerang187 views
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf von Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang198 views
Bloomerang Thank Yous Dec 2023.pdf von Bloomerang
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdf
Bloomerang172 views
Reports and Filters Basics_BLG Basics.pdf von Bloomerang
Reports and Filters Basics_BLG Basics.pdfReports and Filters Basics_BLG Basics.pdf
Reports and Filters Basics_BLG Basics.pdf
Bloomerang212 views
11_16 Receipts and Acknowledgements slides.pdf von Bloomerang
11_16 Receipts and Acknowledgements slides.pdf11_16 Receipts and Acknowledgements slides.pdf
11_16 Receipts and Acknowledgements slides.pdf
Bloomerang107 views
Consultant Partner Update 11.2023.pdf von Bloomerang
Consultant Partner Update 11.2023.pdfConsultant Partner Update 11.2023.pdf
Consultant Partner Update 11.2023.pdf
Bloomerang75 views
Bloomerang - Exploring Bloomerang Automations - Deck (November 2023) (shared)... von Bloomerang
Bloomerang - Exploring Bloomerang Automations - Deck (November 2023) (shared)...Bloomerang - Exploring Bloomerang Automations - Deck (November 2023) (shared)...
Bloomerang - Exploring Bloomerang Automations - Deck (November 2023) (shared)...
Bloomerang138 views
1113_Online Giving Trends.pdf von Bloomerang
1113_Online Giving Trends.pdf1113_Online Giving Trends.pdf
1113_Online Giving Trends.pdf
Bloomerang70 views
Managing Tasks 2023.pdf von Bloomerang
Managing Tasks 2023.pdfManaging Tasks 2023.pdf
Managing Tasks 2023.pdf
Bloomerang159 views
3 Winning Tactics to Raise $500K from Individuals by Dec 31 .pdf von Bloomerang
3 Winning Tactics to Raise $500K from Individuals by Dec 31 .pdf3 Winning Tactics to Raise $500K from Individuals by Dec 31 .pdf
3 Winning Tactics to Raise $500K from Individuals by Dec 31 .pdf
Bloomerang392 views
8 Ways To Improve Email Performance During End-of-Year.pdf von Bloomerang
8 Ways To Improve Email Performance During End-of-Year.pdf8 Ways To Improve Email Performance During End-of-Year.pdf
8 Ways To Improve Email Performance During End-of-Year.pdf
Bloomerang244 views
Board Agreement Power Tool 2023 FINAL.pdf von Bloomerang
Board Agreement Power Tool 2023 FINAL.pdfBoard Agreement Power Tool 2023 FINAL.pdf
Board Agreement Power Tool 2023 FINAL.pdf
Bloomerang265 views
Increase Retention for Giving Tuesday Donors--BA.pdf von Bloomerang
Increase Retention for Giving Tuesday Donors--BA.pdfIncrease Retention for Giving Tuesday Donors--BA.pdf
Increase Retention for Giving Tuesday Donors--BA.pdf
Bloomerang84 views
Give Gets by Sherry Quam Taylor for Bloomerang October 2023.pdf von Bloomerang
Give Gets by Sherry Quam Taylor for Bloomerang October 2023.pdfGive Gets by Sherry Quam Taylor for Bloomerang October 2023.pdf
Give Gets by Sherry Quam Taylor for Bloomerang October 2023.pdf
Bloomerang102 views
Nonprofit Success Slide Template.pdf von Bloomerang
Nonprofit Success Slide Template.pdfNonprofit Success Slide Template.pdf
Nonprofit Success Slide Template.pdf
Bloomerang150 views

Último

SaaStr Workshop Wednesdays: State of SaaS with Altimeter Capital von
SaaStr Workshop Wednesdays: State of SaaS with Altimeter CapitalSaaStr Workshop Wednesdays: State of SaaS with Altimeter Capital
SaaStr Workshop Wednesdays: State of SaaS with Altimeter Capitalsaastr
11 views16 Folien
NewBase 02 December 2023 Energy News issue - 1678 by Khaled Al Awadi.pdf von
NewBase  02 December 2023  Energy News issue - 1678 by Khaled Al Awadi.pdfNewBase  02 December 2023  Energy News issue - 1678 by Khaled Al Awadi.pdf
NewBase 02 December 2023 Energy News issue - 1678 by Khaled Al Awadi.pdfKhaled Al Awadi
11 views17 Folien
Integrating Talent Management Practices von
Integrating Talent Management PracticesIntegrating Talent Management Practices
Integrating Talent Management PracticesSeta Wicaksana
192 views29 Folien
Valuation Quarterly Webinar Dec23.pdf von
Valuation Quarterly Webinar Dec23.pdfValuation Quarterly Webinar Dec23.pdf
Valuation Quarterly Webinar Dec23.pdfFelixPerez547899
73 views12 Folien
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptx von
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptxGross_TownHall_Summit Conf 2023 BRC Intro slides.pptx
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptxbradgallagher6
51 views5 Folien
Digital Strategic Business Planning Methodology von
Digital Strategic Business Planning MethodologyDigital Strategic Business Planning Methodology
Digital Strategic Business Planning MethodologyOperational Excellence Consulting
18 views23 Folien

Último(20)

SaaStr Workshop Wednesdays: State of SaaS with Altimeter Capital von saastr
SaaStr Workshop Wednesdays: State of SaaS with Altimeter CapitalSaaStr Workshop Wednesdays: State of SaaS with Altimeter Capital
SaaStr Workshop Wednesdays: State of SaaS with Altimeter Capital
saastr11 views
NewBase 02 December 2023 Energy News issue - 1678 by Khaled Al Awadi.pdf von Khaled Al Awadi
NewBase  02 December 2023  Energy News issue - 1678 by Khaled Al Awadi.pdfNewBase  02 December 2023  Energy News issue - 1678 by Khaled Al Awadi.pdf
NewBase 02 December 2023 Energy News issue - 1678 by Khaled Al Awadi.pdf
Khaled Al Awadi11 views
Integrating Talent Management Practices von Seta Wicaksana
Integrating Talent Management PracticesIntegrating Talent Management Practices
Integrating Talent Management Practices
Seta Wicaksana192 views
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptx von bradgallagher6
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptxGross_TownHall_Summit Conf 2023 BRC Intro slides.pptx
Gross_TownHall_Summit Conf 2023 BRC Intro slides.pptx
bradgallagher651 views
The Talent Management Navigator Performance Management von Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana42 views
Navigating the Complexity of Derivatives Valuation 📈 von ValAdvisor
Navigating the Complexity of Derivatives Valuation 📈Navigating the Complexity of Derivatives Valuation 📈
Navigating the Complexity of Derivatives Valuation 📈
ValAdvisor19 views
Taryn_Stejskal_The 5 Practices of Highly Resilient People 30 Nov 2023 Officer... von bradgallagher6
Taryn_Stejskal_The 5 Practices of Highly Resilient People 30 Nov 2023 Officer...Taryn_Stejskal_The 5 Practices of Highly Resilient People 30 Nov 2023 Officer...
Taryn_Stejskal_The 5 Practices of Highly Resilient People 30 Nov 2023 Officer...
bradgallagher665 views
3Q23_EN.pdf von irhcs
3Q23_EN.pdf3Q23_EN.pdf
3Q23_EN.pdf
irhcs21 views
December 2023 - Meat on the Bones von NZSG
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the Bones
NZSG46 views
Redefining Enterprise Work Management - All new Microsoft Planner and OnePlan von OnePlan Solutions
Redefining Enterprise Work Management - All new Microsoft Planner and OnePlanRedefining Enterprise Work Management - All new Microsoft Planner and OnePlan
Redefining Enterprise Work Management - All new Microsoft Planner and OnePlan

BREAK THROUGH THE NOISE.pdf

  • 1. Break Through The Noise Nonprofit Messaging that Moves Hearts, BUILDS Community, and Inspires Action presented by
  • 3. HI! I’M MARIA BRYAN ● Nonprofit Messaging Strategist ● 15+ years in communications and marketing in the public sector ● Journalism BA and Master of Public Admin ● Professionally Certified in Trauma & Resilience ● My core belief: Storytellers play an incredible role in making the world a healthier, safer, cleaner, and happier place. Stories are meaningful.
  • 4. ● Understanding Your Audience ● Developing Impactful Messaging ● Telling Stories That Stick ● Trauma-Informed Storytelling what we’ll cover
  • 5. Your nonprofit’s stories can generate movers and shakers. why does it matter?
  • 6. THE MARKETING RULE OF ONE 1 Audience 1 Message 1 Story 1 Call-to-Action
  • 7. NYLA MOOR Working Mom ALIA PEREZ CEO LIZZY DAVIS Gen Z Activist Know Your Audience JOSEPH JONES Local Artist
  • 9. Features of successful key messages ➔ Clear ➔ Memorable ➔ Compelling
  • 10. CENTRAL MESSAGE Your mission & vision statement Your elevator pitch POSITIONING What sets you apart Why your innovative work matters PROOF POINTS The greater issue + your unique and proven solution Program outcomes Inspiring stories of impact key message points
  • 11. What sets you apart? What makes our organization’s view and solution to this problem different from all the others in our industry? What are we most known for? What qualifies our organization to have empathy and understanding for the people you're trying to help? What greater impact do we want to have in our community, industry, and the world? What are our most daring goals?
  • 13. Researchers have found that: ● A story can put your whole brain to work. ● Stories reinforce memory. ● Stories can affect belief systems. why your story matters Sources: NYTimes: Your Brain on Fiction, NPR: How Stories Connect and Persuade Us
  • 15. image sources: epicstream.com, thedad.com, withanaccent.com Moana & Grandma Tala Harry Potter & Dumbledore Luke & Obi-Wan Kenobi
  • 16. DOES YOUR MESSAGING MOVE HEARTS, CREATE COMMUNITY, AND COMPEL ACTION? (if not, I can help)
  • 17. Nonprofit MESSAGING RETREAT A messaging retreat for nonprofit leaders to create clear and compelling messaging strategy. By the end, you’ll have a transformational story-based messaging guide to lead all your communications and messaging.
  • 18. Trauma-informed storytelling A storytelling practice that recognizes trauma and centers the safety and health of our beneficiaries, audiences, and storyteller.
  • 19. Source: Chronicle of Philanthropy “Imagine how it would feel if the work you loved compelled you to repeatedly go to your darkest place of pain. Imagine fighting back tears and anxiety attacks every time you were asked to relive your greatest trauma. Imagine your heart beating so fast you felt certain it would jump out of your chest in the middle of an important meeting. And imagine after that meeting being so emotionally and physically exhausted that you want to curl up and sleep for 20 years like Rip Van Winkle.” - Damion Cooper, Project Pneuma Founder
  • 20. THE STORY OWNER The key to trauma-informed care is providing safety and agency
  • 21. THE STORY OWNER ● Slow down the story-gathering process. ● Tell stories of people who have closed the transformation arc. ● Get program staff involved who directly work with clients by creating a story-gathering protocol and workflow. ● Make sure you have informed and enthusiastic consent. ● Give story owners final approval before publication, allowing them to clarify or remove sections of their story. ● Story owners should be allowed to withdraw their stories anytime.
  • 22. “At Love146, I assume trauma in my audience. And even if you’re not an organization working with child sex trafficking — 1 in 3 women in your audience experience sexual assault alone. That’s only 1 kind of trauma. Across many dimensions: assume trauma.” - Marilyn Murray, Love146 Communications Director Source: Love146.org
  • 23. THE STORY RECEIVER ● Most people have experienced trauma, and our audiences likely care about your issue because of their lived experiences and traumas. ● When telling stories, don't focus on lived pain that was endured. Focus on transformation, awe, and hope. ● Allow for natural urgency in your asks, don’t create false urgency or use shame and manipulation.
  • 25. “I didn't expect this to be so emotionally grueling. I have noticed that this trial specifically sticks with me and bothers me in ways others haven't. I'm going to carry that testimony with me for a long time. That's what it means to bear witness to something like this. You take a little bit of that with you.” - Emily Saul, New York Post Litigation Reporter Source: The Vow
  • 26. THE WITNESS ● Take stock of how you feel after interviewing a beneficiary and debrief with a trusted colleague or supervisor. ● Create self-care practices while telling other people's stories, like meditating before and after interviews and taking breaks to do unrelated and enjoyable tasks. ● Set boundaries and space in your week to protect your emotional and mental health, like limiting interviews to one or two days a week. ● Invest in talk therapy.
  • 29. Focus on the rule of 1 when crafting your marketing: write for 1 audience, relay 1 message, tell 1 (trauma-informed!) story, and have 1 call-to-action. And remember that you play a powerful role in making the world a healthier, safer, cleaner, and happier place. wrap up