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Lendo emoções

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Tema apresentando no Lightning Talks no Interaction South America 13

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Lendo emoções

  1. 1. Crédito: http://malignacura.files.wordpress.com/2013/03/olhos-embac3a7ados. LENDO EMOÇÕES Beatriz Lonskis | Lightning Talks | Interaction South America 13
  2. 2. Por que isso? Com um sentido a menos, notei a diferença entre ver e olhar. Mais detalhes se tornam visíveis para quem aprender a olhar. Isso vale para tudo, inclusive para quem projetar e trabalhar com os usuários.
  3. 3. O que e como vocês observam nas pesquisas com usuários?
  4. 4. “To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.” Jakob Nielsen - 2001
  5. 5. Um artigo do Design Staff falando sobre importância da linguagem corporal para boas entrevistas com usuários Fonte: http://www.designstaff.org/articles/body-language-2013-01-24.html
  6. 6. Micro expressões Micro expressões são expressões faciais muito breves, durando menos de um segundo. Eles ocorrem quando uma pessoa deliberadamente ou inconscientemente esconde uma emoção. Qualquer uma dessas sete emoções encontradas e universais pode aparecer em uma micro expressão: raiva, medo, tristeza , nojo, desprezo, surpresa e felicidade. Paul Ekman Psicólogo, co-descobridor das micro expressões e pioneiro nos estudos das emoções e expressões faciais. Considerado como um dos 100 psicólogos mais influentes do século XX pela American Psychological Association.
  7. 7. Por que as micro expressões são importantes? “Aumenta a empatia.” “Quando você é capaz de reconhecer expressões micro, se torna mais sensível às emoções dos outros.” “Mesmo que as pessoas sejam de culturas muito diferentes e não falem a sua língua, ainda têm as mesmas emoções e expressões.”
  8. 8. Vídeo Lie to me “A verdade está escrita em nossos rostos” http://www.youtube.com/watch?v=S qEsWFdzBRQ
  9. 9. Quer tentar? =) Treinamento para reconhecimento das microexpressões: http://www.paulekman.com/productcategory/face-training/

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