E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer

1. E-commerce made easy as blogging
The New Ways Of E-Commerce
Nicola Junior Vitto, Alberto D’Ottavi, Matteo Cascinari
2013
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2. A New Multi-Screen world
Google / Ipsos / Sterling
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3. “Majority of media
consumption is screen based”
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4. “Consumers move between multiple
devices to accomplish their goals”
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5. “Online shopping
is a multi-screen activity”
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6. Social Commerce
A growing market
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7. Social Commerce
Booz&Co
estimates: US$30
BLN 2015
CAGR 2011-2015:
+56%
“By 2015, companies will generate 50% of Web sales
via social presence and mobile applications”
“Cool Vendors in E-Commerce, 2012”
http://bit.ly/gartcvec12
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8. Social Commerce
Social Commerce is all about people
and their social power.
It starts with Social Sharing
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9. Two strategies
Social Media on E-Commerce
E-Commerce platforms on Social Media
Help people maintain relations Help people buy
where they buy where they have relationships
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10. Social Sharing
62% of online buyers
read a product review in comments
from Facebook friends
For whom has a buying intention, the value in reading comments is that
“They help to discover products that they may want”
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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11. Social Sharing
75% of the people who read “Social Sharing”
comments click on the link
in their friend’s Facebook post
and lands on Retailer’ site
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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12. Social Sharing
53% of those who lands on Retailer’ site
actually makes a purchase
} !!!
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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13. Social Sharing
81% of those who buy via Social Sharing
is a “Social Sharer” her/himself
thus creating an active cycle
of buying and sharing
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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14. Mobile Commerce
The Next Opportunity
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15. It’s like the Web - Again
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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16. Forecast
Global Internet users will double in the next
few years. And most will be mobile
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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17. What we do on Mobiles
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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18. Started!
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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19. Case: Vente Privée
2012: 15M registered users
45M visitors / month (6,7M from iPhone)
6% of total revenues are from mobile
iPhone sales peak: 7-9 AM
iPad sales peak: 9-10 PM
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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20. Blomming
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21. Mission
Social Commerce is for everyone
Blomming is an E-Commerce platform
that allows everybody, individuals and businesses,
to sell on its own website, blog, Facebook Page
as well as from Blomming itself, other sites
or mobiles. In minutes and at a very low cost.
The idea is to be a pervasive E-Commerce system,
not only a destination site.
International from day one.
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22. Target
Long Tail Individuals SMEs
= +
That already have their own presence on:
&/or &/or
Facebook Website Blog
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23. Tool and Community
Blomming is versatile: it is a general E-Commerce tool
but it also has a community value, depending
on the peculiarity of the products sold (verticals)
Arts & Hand Food & Indie
Design ...
Crafts made Wine Fashion
MARKETING SUPPORT (share, comment, ...)
TOOL / PLATFORM (payments, order mgmt, ...)
- +
Unique/exclusive Differentiation degree General product
creation (es. art) (es lamp)
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24. On your Blomming pages
On your website and/or blog
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
On other sites
and mobile
APIs
devices
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25. http://bit.ly/
blomming-mobile-it
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26. Our path
Money in
Bootstrap
Cumulated seller’s growth Tech & mktg Team Marketing
20000 Founder & co-founder + angel investor expend.
working full time on the project Office 18.500
No Team
Working on an Idea sellers!
Founder & co-founder working No Marketing investments
part-time on the project Co-working spaces
Mobile app
No money
15000
No people
No offices Vertis sgr: first vc funding Jeckerson
(Magento
integration)
Gartner: Cool Vendor in e-commerce
10000 Paypal: adaptive payment (first in Europe)
Portuguese version
Storefront launch
(no SEO until now)
Bulk upload
5000
Embeddable Multicurrency
Shop
Launch
launch.
(1.000 e-mail
Facebook Store launch: 200 stores opened on FB in 2 weeks
addresses)
Two months after being online with a simple blog widget: Selected by Seedcamp
0
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
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27. Results
+50.000 Registered Users
+20.000 Shops (+11.000 on Facebook)
+250.000 Products on sale
+40.000 Products sold
(on March 2013)
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28. Achievements
“Cool Vendor in E-Commerce 2012” Apr 2012
“Innovative Niche E-Commerce Providers to Watch” Aug 2012
Best E-Tailer - Best Pure Online Player, 2012
National Innovation Award 2012
For a complete review please see http://company.blomming.com/press
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29. Social Affiliation
A new monetization opportunity
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30. Mission
The Social Affiliation is a new feature that allows
everybody, but especially bloggers and online
publishers, to make money online by promoting
E-Commerce products created by others.
This can be done with a simple Like, a Tweet,
a Pin, etc., or by creating a Shop and putting it
on blogs, websites or Facebook Pages
(i.e. using that actual Blomming features).
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31. Social Affiliation
“Are you a Social Media Lover?”
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32. Social Affiliation
Promoters curate collections of products
following their taste and interests...
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33. Social Affiliation
... they share those products / collections
with their communities...
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34. Social Affiliation
...or create real Shops
on their online points of presence...
Blogs
Websites
Facebook
Other
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35. Social Affiliation
...and gain a commission
in case of a sale
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36. Target
Social Media Lovers
Every Net user can share and earn with a simple
Like, a Tweet, a Pin (etc.).
Bloggers and Online publisher
The Social Affiliation can become a new revenue
stream to monetize content. It has no conflict
with existing Advs as it is in context
and respects the Readers Community.
->
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37. Target
Web Agencies
Develop an E-Commerce for customers and use
the Social Affiliation to empower the relationships
with Bloggers and Social Media Lovers.
Developers
Integrate this system in your web or mobile
app and monetize them!
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38. Thanks!
Blomming
blomming.com
Twitter.com/Blomming
Facebook.com/Blomming
nicola@blomming.com
alberto@blomming.com
matteo@blomming.com
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