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C-137 SEO

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Veröffentlicht am

April 2, 2019 BayAreaSearch presentation at Optimizely discussing technical SEO. Main topics included corpus control and how we talk about technical SEO.

Video of this presentation: https://www.youtube.com/watch?v=0Z7DZ_NFKMo

Veröffentlicht in: Marketing

C-137 SEO

  1. 1. C-137 SEO
  2. 2. Technical SEO
  3. 3. Corpus Control
  4. 4. WHAT?!
  5. 5. Do you know all of the URLs on your website?
  6. 6. This bot does
  7. 7. New Google Search Console
  8. 8. That’s a lot of excluded pages
  9. 9. That means there are nearly 5 million rogue pages
  10. 10. XML Sitemaps should include all URLs available to be indexed
  11. 11. Known – Submitted
  12. 12. Uncover Problems by Identifying Patterns
  13. 13. Use the filter functionality
  14. 14. Using the percentage makes sizing the problem easier to communicate
  15. 15. Parameters are scary
  16. 16. Use robots.txt generously
  17. 17. This tool is awesome
  18. 18. No Index Disallow 4xx Canonical
  19. 19. 404s are junk food bit.ly/internal404s
  20. 20. My feelings on rel=canonical are not very nuanced 301 redirect unless the user needs the page
  21. 21. Not all status types are equal
  22. 22. Not a good look
  23. 23. Show me what you got
  24. 24. XML sitemaps
  25. 25. 50,000 URLs per sitemap, 50,000 sitemaps per sitemap index means 2,500,000,000 potential URLs
  26. 26. Optimize your sitemaps bit.ly/sitemapoptimization
  27. 27. Things can get out of hand
  28. 28. “Hey boss, we really need crawl tracking.”
  29. 29. Sometimes Google crawls the wrong way
  30. 30. You are what Googlebot eats bit.ly/crawloptimization
  31. 31. Tracking Crawl by Status Code
  32. 32. Tracking Crawl by Page Type
  33. 33. Page type makes a difference
  34. 34. Log file analysis bit.ly/ultimatelogfileguide bit.ly/completelogfileguide
  35. 35. “If you can’t measure it, you can’t manage it.” - Peter Drucker
  36. 36. “If you can’t measure it, you can’t improve it.” - Lord Kelvin
  37. 37. Crawl Index Rank
  38. 38. Tidying Up
  39. 39. Corpus control
  40. 40. TL;DL
  41. 41. Measure how Google is crawling your site and take action to ensure they’re crawling the ‘right’ things
  42. 42. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn bit.ly/C137SEO

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