This document summarizes a presentation about how communities and social media are empowering people and changing businesses. Some key points made include: - 36% of American adults use Wikipedia showing people's willingness to contribute online - There are over 100 million blogs and more podcasters than radio stations, showing the growth of user-generated content - Companies are using social software for tasks like innovation, customer support, and publishing by tapping into community wisdom - Examples like Dell Idea Storm, iPhone, eBay, and Prosper.com show how communities can innovate, support products, sell goods, and provide financing - Publishing is becoming more communitized through self-publishing platforms like Lulu.com that don't

1. O’Reilly TOC ConferenceBarry LibertCo-CEO, Mzinga

2. Your Past

3. Lesson: Building Community Works!

4. We are Gaining Power

5. 36% of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?

6. There are 112 million blogs…

7. …more Podcasters than radio stations…

8. …250 million pieces of tagged social media…

9. …and 35 million Facebookers Did You Post to My Wall Today?

10. ‘Enterprise Social software will be the biggest new workplace technology’ Experts agree, WE is cool! ‘Community development is the single most critical factor in enterprise success’

11. Market Research Product Innovation Companies are communitizing… Customer Support Publishing

12. Lets See!

13. Did you know, We can Innovate?

14. Dell Idea Storm

15. We Create New Features

16. Did you know, We can Service ourselves?

17. iPhone

18. We Hear You Calling!

19. Did you know, We can Sell products?

20. eBay

21. We Have What We Need

22. Boat Home renovation Did you know, We can Finance your… College education Car

23. Prosper.com

24. We Can ‘Show You The Money’

25. Distribution Content Publishing iscommunitizing too! Advertising Reviews

26. Lulu.com

27. Who needs publishers? We don’t.

28. 80/20 Publishing

29. Who Needs Paid Writers? We Don’t.

30. The Conclusion: Leaders Are Becoming We Companies

31. Are YOU ready to Start?

32. The 5 Rules for Your We Success Its time to take notes

33. #1. Find a Process

34. Publishers Writers #2. Locate Your Crowd Readers Reviewers

35. Discussions Moderation #3. Give them Tools and Support Programming Blogs

36. #4. Accept their Wisdom

37. #5. Measure Everyone’s Contribution

38. Welcome to the World of We

39. 750 Discussions 50 Podcasts Practicing What We Preach…We can Write a Book! 4500 contributors 100 Bloggers

40. Become an Author for Book II Today! Join: WeAreSmarter.org

41. Your Future

42. Click box to start

43. Questions?

44. Thank You Barry Libert, Co-CEO Mzinga Barry@mzinga.com 781-577-2801