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How cloud is fueling growth for online gaming

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How cloud is fueling growth for online gaming

  1. 1. 1 How Cloud is Fueling Growth for Online Gaming? June, 2013
  2. 2. Blazeclan Gaming Gaming Gaming … On Cloud Cloud IT Better2 1952 – First Computer Game Tic-Tac-Toe 1958 - First Video Game Tennis for Two 1972 – First commercial Video Game console Gaming History 235 million active gamers 4.5 billion revenue 10 top games form 3 top publishing Companies Social games on Mobile Social Gaming On-demand streaming of games onto a computer 2009 OnLive /Gaikai Cloud Platform 2012 – Sony Entertainment acquired Gaikai Cloud Gaming / On-Demand
  3. 3. Blazeclan Gaming Companies on Cloud Cloud IT Better3 Scaled to handle 10m daily active users, improved time- to-market, and lowered costs. DevOps, Compute Easily increased capacity to handle 6 million users during peak gaming times Compute, CDN Reduced operating costs by more than 50% Cost Optimization, CDN, Storage Study behavior of 35 million user per month. Big Data Scaled their 3D MMO game to handle 650,000 users. Scalability, RDS Restaurant City scaled to handle 4 million users in 8 weeks after launch DevOps, Scalability
  4. 4. Blazeclan Business Challenges Cloud IT Better4 Knowing gamers’ behaviors and playing patterns Playing Pattern Find design flaws And Fix Design Flaws Who to build the next game for ? Next Game ? Track user behavior for offers Track geo-trends for sale Transactional data analysis Secure transactions Monetization Spikes in the usage pattern Scale for Social Gaming Streaming games directly on the device On Demand Gaming
  5. 5. Blazeclan Game Life Cycle - Matrix Cloud IT Better5 Retention Virality Monetization Game Life Cycle (time / age of game ) User Acquisition Acquisition and Virality Matrix Engagement Matrix Monetization Matrix Observe playing pattern, make sure retention is good for initial flow of users Analyze social media streams, Optimization of user acquisition etc. Custom Matrix
  6. 6. Blazeclan Matrix Analysis – A Solution Cloud IT Better6 Average Monthly Users Churn-out Rate Session time Drop off Rate Visit Rate Daily Active Users Engagement Matrix Conversion Rate User Acquisition Cost Marketing Channel Analysis Demographic Analysis User Source Analysis Geographic Analysis Acquisition Matrix Number of sent invite / Daily Active Users Acceptance Rate by type of invite % of virally acquired users Virality Matrix ARPU / ARPPU Payment Conversion Rate Avg. transaction Value Player Life time value Monetization Matrix Plan your next Game !!!
  7. 7. Blazeclan Matrix Analysis – A Solution Cloud IT Better7 Average Monthly Users Churn-out Rate Session time Drop off Rate Visit Rate Daily Active Users Engagement Matrix Conversion Rate User Acquisition Cost Marketing Channel Analysis Demographic Analysis User Source Analysis Geographic Analysis Acquisition Matrix Number of sent invite / Daily Active Users Acceptance Rate by type of invite % of virally acquired users Virality Matrix ARPU / ARPPU Payment Conversion Rate Avg. transaction Value Player Life time value Monetization Matrix Plan your next Game !!! Gives insight of Playing Pattern and helps identify design flows.
  8. 8. Blazeclan Matrix Analysis – A Solution Cloud IT Better8 Average Monthly Users Churn-out Rate Session time Drop off Rate Visit Rate Daily Active Users Engagement Matrix Conversion Rate User Acquisition Cost Marketing Channel Analysis Demographic Analysis User Source Analysis Geographic Analysis Acquisition Matrix Number of sent invite / Daily Active Users Acceptance Rate by type of invite % of virally acquired users Virality Matrix ARPU / ARPPU Payment Conversion Rate Avg. transaction Value Player Life time value Monetization Matrix Plan your next Game !!! Gives insight of Playing Pattern and helps identify design flows. Gives insight on scale requirements and social behavior
  9. 9. Blazeclan Matrix Analysis – A Solution Cloud IT Better9 Average Monthly Users Churn-out Rate Session time Drop off Rate Visit Rate Daily Active Users Engagement Matrix Conversion Rate User Acquisition Cost Marketing Channel Analysis Demographic Analysis User Source Analysis Geographic Analysis Acquisition Matrix Number of sent invite / Daily Active Users Acceptance Rate by type of invite % of virally acquired users Virality Matrix ARPU / ARPPU Payment Conversion Rate Avg. transaction Value Player Life time value Monetization Matrix Plan your next Game !!! Gives insight of Playing Pattern and helps identify design flows. Gives insight on scale requirements and social behavior Gives insight of player behavior, social elements, marketing cost and impact.
  10. 10. Blazeclan Matrix Analysis – A Solution Cloud IT Better10 Average Monthly Users Churn-out Rate Session time Drop off Rate Visit Rate Daily Active Users Engagement Matrix Conversion Rate User Acquisition Cost Marketing Channel Analysis Demographic Analysis User Source Analysis Geographic Analysis Acquisition Matrix Number of sent invite / Daily Active Users Acceptance Rate by type of invite % of virally acquired users Virality Matrix ARPU / ARPPU Payment Conversion Rate Avg. transaction Value Player Life time value Monetization Matrix Plan your next Game !!! Gives insight of Playing Pattern and helps identify design flows. Gives insight on scale requirements and social behavior Gives insight of player behavior, social elements, marketing cost and impact. Details about transactional behavior.
  11. 11. Blazeclan Where is Data .. ? Gaming Data Sources • Playing patterns logs • Purchasing and monetizing patterns • Device usage logs • Game error logs • Cross-device game usage data • Social media streams • Transactional data • Geo-data Cloud IT Better11
  12. 12. Blazeclan How AWS can help ? Cloud IT Better12 Simple Storage Service (S3) Amazon Glacier Storage Elastic Compute Cloud (EC2) Auto Scaling Elastic Load Balancers Compute and Scalability CloudFront Content Distribution Elastic MapReduce (EMR) Redshift Big Data Analytics Relation Database Service (RDS) DynamoDB Scalable Database AWS OpsWorks Cloud Formation Infrastructure Management
  13. 13. Blazeclan Gaming companies on Cloud – Case Study Cloud IT Better13 Better workload understanding . Hybrid model (AWS + zCloud) capable to provision 1000 servers on private Cloud. AWS to Hybrid 250million monthly active users 10 Top games on Facebook 5 new players every second 0 to 100 m in 40 day (Cityville) Scale Moved to AWS as business growth quickly outpaced its capability to add infrastructure. On-Premises to AWS
  14. 14. Blazeclan Advantage BlazeClan Cloud IT Better14 Cloud Focus Pre-build Solutions Faster Time to Market
  15. 15. Thank you source: cloudtweaks

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