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Company	
  Overview
Since	
  2006	
  
IPSC is one of the largest Research and
Consulting companies in Armenia
founded in 2006. The Company is
practicing Public opinion polls, Market
research and Communications
consulting.
IPSC represents a team of more than
120 employees, who work in high
performance culture and strive to
deliver high-­‐impact projects for clients
in public and private sectors. IPSC acts
in a manner of professionalism and
integrity towards its partners, clients
and the community.
IPSC Clients benefit from a wide range
of services in Business and Finances,
Government and Politics, Media and
Telecommunication, Socio-­‐Economics,
Education, Health Care and Retail.
IPSC collaborates with number of
international high ranked institutions in
market research and publishes public
reports, books, articles and industry
analyses for researchers, journalists,
communications professionals, as well
as other interested parties.
In the age of big data and high
technologies, IPSC believes, everything
is measurable. Hence, the IPSC mission
is to empower people in making data-­‐
driven decisions.
4
Precision,	
  innovation	
  
and	
  professionalism
These words are essential for IPSC core
philosophy and its path to company’s
credibility increasing over years.
The key to success for IPSC is the blend
of values and principles the company’s
employees follow and the common
purpose which unifies the team. The
long-­‐established corporate culture at
The Company and the value system
come to help the team work hand in
hand with partners, clients and society
in an atmosphere of mutual
understanding and consent.
IPSC provides consulting based on
public opinion research studies and the
information collected in the company’s
databases. The Company assists its
clients in making decisions that are
productive and likely to be accepted by
the public.
Through public opinion polls IPSC
brings the voice of people to decision-­‐
makers, ensuring full indirect public
participation in all essential processes.
Ethical and professional behaviour are
essential for IPSC, therefore The
Company acts upon its corporate
policies, including The Code of Conduct
and The Code of Ethics, The Privacy
Policy and Social Media Policy.
Company	
  Overview
Company	
  Highlights
Specialization: Market research and
Communications consulting.
Experience: 11 years in the field.
Projects: More than 250 successful
projects implemented.
Clients: Public & Private Companies,
International and Government
Organizations.
Industries: Business & finances,
Media & Telecommunications,
Government & Politics, Socio-­‐
Economics, Public Policy & Health
Care, Education & R&D.
Team: 120+ employees, including
experienced researchers, analysts
and management consultants.
Slogan: Empowered by data.
5
6
Industries
IPSC	
  operates	
  in	
  the	
  following	
  industries,	
  among	
  others:
55%
25%
8%
12%
Within	
  the	
  last	
  11	
  years	
  
IPSC has	
  implemented	
  
more	
  than	
  250	
  projects:	
  
Research	
  and	
  Analytics
Communications	
  Consulting
Projects	
  and	
  Campaigns	
  
Other
Government	
  and	
  Politics	
  	
  
Topics	
  covered: Government	
  
Success	
  Index;	
  Socio-­‐political	
  
orientations	
  of	
  the	
  population;	
  
Evaluation	
  of	
  political	
  situation	
  
in	
  pre	
  and	
  after	
  electoral	
  period;	
  
Elite	
  survey;	
  Positioning	
  and	
  
reputation	
  management;	
  
Ratings	
  of	
  politicians	
  and	
  
political	
  parties;	
  Ghost-­‐writing	
  
and	
  political	
  speeches.
Business	
  and	
  finances	
  
Topics	
  covered: Usage	
  
and	
  attitude	
  towards	
  
company/brand;	
  Top-­‐of-­‐
mind	
  awareness;	
  Brand	
  
health	
  index;	
  Positioning	
  
and	
  competition	
  in	
  the	
  
market,	
  Housing	
  finance;	
  
Change	
  management;	
  
CSR	
  consulting;	
  Copy-­‐
writing	
  and	
  editing.	
  
Telecommunications	
  
and	
  Media
Topics	
  covered: Service	
  
penetration	
  rate;	
  
Internet,	
  Mobile	
  users	
  
activities;	
  Employees’	
  
internal	
  satisfaction,	
  
Employee	
  engagement,
Customer	
  satisfaction;	
  
Media	
  consumption	
  and	
  
ratings.	
  
7
IPSC	
  cross-­‐industry	
  knowledge	
  is	
  what	
  stands	
  behind	
  its	
  
long-­‐term	
  customer	
  relationships	
  and	
  positive	
  impact.
Education	
  and	
  R&D	
  
Topics	
  covered:	
  Bologna	
  
process	
  assessment;	
  
Assessment	
  of	
  educational	
  
reforms	
  in	
  schools;	
  Attitudes	
  
and	
  perspectives	
  towards	
  the	
  
implementation	
  of	
  new	
  
educational	
  framework;	
  
Efficiency	
  of	
  reforms	
  in	
  higher	
  
education	
  system.	
  
Socio-­‐Economics	
  
Topics	
  covered:	
  Quality	
  of	
  
life;	
  Unemployment;	
  
Household	
  employment;	
  
Corruption;	
  Army	
  
reforms;	
  Natural	
  disaster	
  
risk;	
  Family	
  issues,	
  Food	
  
security;	
  Demographic	
  
change	
  and	
  well	
  being;	
  
Energy	
  efficiency.
Public	
  Policy	
  and	
  
Health	
  Care	
  
Topics	
  covered:	
  Medical	
  
services;	
  Healthcare	
  
issues;	
  Pregnancy	
  and	
  
childbirth;	
  Health	
  and	
  
waste	
  management;	
  
Accessibility	
  of	
  services;	
  
Minority	
  rights;	
  Public	
  
health.	
  
19%
23%
16%
10%
12%
8%
12%
IPSC projects	
  serviced	
  
the	
  clients	
  in	
  the	
  
following	
  industries:
Business	
  and	
  Finances
Government	
  and	
  Politics
Telecommunication	
  and	
  Media
Socio-­‐Economics
Education	
  and	
  R&D
Health	
  Care	
  and	
  Public	
  Policy
Other
Industries
8
Services	
  
Research and	
  Analyses are	
  the	
  
bases	
  of	
  all	
  the	
  projects	
  at	
  IPSC.
The Research Department at IPSC is the largest unit at
The Company. It brings together professionals with
backgrounds in social sciences, including sociology,
statistics, political and economic sciences.
Upon clients request IPSC Research conducts surveys
both in full and partial packages, including instrument
choice, questionnaire elaboration, pilot interviewing,
interviewers training, field work implementation,
quality control, data processing, data analysis.
Fieldworkers training for each survey, data input
standards as well as multi-­‐layered quality control are
the must thing for all the projects at IPSC Research.
§ Public	
  Opinion	
  Polls;
§ Market	
  Researches;
§ Omnibus	
  Researches;
§ Monitoring	
  researches;
§ Evaluating	
  researches;
§ Focus	
  groups;
§ In-­‐depth	
  interviews;
§ Semantic	
  differential;
§ Hall	
  Testing;
§ Standardized	
  interviews;
§ Expert	
  Interviewing;
§ In-­‐built	
  observation;
§ Quality	
  Control.
IPSC	
  Research	
  
provides	
  the	
  following	
  services:	
  
9
IPSC Communications	
  works for	
  those,	
  
who	
  want	
  to	
  grow	
  and	
  protect	
  the	
  
value	
  of	
  their	
  reputations.
Everything is communication: every word or even the silence is
communication. Organizations in public and private sectors
can pay a heavy price for the wrong or lack of communication.
For those and other cases, IPSC Communications provides
tailor-­‐made solutions with precise diagnostics and achievable
goals.
IPSC Communications is relatively small department at the
Company, which combines the knowledge and professionalism
of the best in-­‐house and invited management consultants in
the field with insights and data analyses from IPSC Research to
act upon the best interest of the client.
IPSC Communications represent a team of experts with
business, media and public policy backgrounds and provides
consulting, coaching and training services to the clients in
public and private sectors.
§ Communications	
  strategy	
  
development:	
  internal	
  and	
  external	
  
communications;
§ HR	
  Audit	
  &	
  Strategy:	
  internal
evaluation surveys,	
  need assesement
and	
  organisation	
  development.	
  
§ Policy	
  writing	
  and	
  Implementation:	
  
media,	
  customer,	
  HR	
  and	
  other	
  
communications	
  polices;
§ Change	
  Management	
  Consulting:	
  
visual,	
  verbal,	
  associative	
  change	
  
communications;
§ Reputation	
  Management	
  Consulting:	
  
image-­‐making,	
  positioning,	
  risk	
  and	
  
opportunity	
  management;
§ CSR	
  Consulting	
  (Corporate	
  Social	
  
Responsibility):	
  sustainability,	
  
assessment,	
  policy,	
  training.	
  
IPSC	
  Communications
provides	
  the	
  following	
  services:	
  
Services	
  
10
11
IPSC conducts telephone surveys
through CATI (Computer Assisted
Telephone Interviewing) method
which enables controlling the
survey process via centralized
computer system.
The software allows designing
samples based on pre-­‐defined
criteria; designing questionnaires
within the program package;
enables 100% recording of calls;
enables making calls based on the
pre-­‐defined list of phone numbers
and sample criteria.
The Company has a special room
equipped for telephone interviews
with 6 working stations, quality
control desk, respective equipment.
Methods
IPSC conducts Face to Face
interviews via CAPI (Computer
Assisted Personal Interviewing)
system, which allows conducting
surveys with portable computers
and tablets.
During the interview the real time
progress of the fieldwork is fixed
within the system.
CAPI system allows minimal
technical errors and insures high
quality survey with exceptionally
trustworthy data, automatic
validity, quota checking and
interviewer control. It also
provides automatic cleaning of
the data and insures real time
collection of the data.
IPSC conducts surveys based on
CAWI (Computer Assisted Web
Interviewing) method. CAWI is an
online research in which the
respondent receives questionnaire
via internet and fills in it online.
This method makes duration of
surveys shorter, easier, as well as
more affordable.
Respondents are able to fill in the
questionnaires themselves and the
answers of the questions are
automatically imputed right after
they are filled in.
This method allows to contact the
farthest, unreachable respondents
and conduct interviews with them.
IPSC implements researches based on
FGD which are carried out by the
professional and qualified moderators.
In IPSC office a special room is
designed for FGD, which is equipped
with 2 fixed and 1 Full HD IP cameras,
one-­‐sided mirror window for process
observation, voice microphone
invisible for FGD participants, wide-­‐
screen Smart TV and board with
broadcasting functions, possibility of
simultaneous translations with voice-­‐
over and subtitle coverage, possibility
to install show-­‐stands.
Telephone	
  Interviewing	
  
(CATI)
Face	
  to	
  Face	
  Interviewing	
  
(CAPI)
Computer	
  Interviewing
(CAWI)
Focus	
  Group	
  Discussions	
  
(FGD)
12
IPSC offers to use Qualitative
Interviewing especially when there
is need to explore thoughtfully the
whole network of social relations
and to understand cause and effect
relations of different spheres,
objects or events. The procedure of
the qualitative interviewing is very
flexible and it allows using
quantitative methods in the frames
of the same survey. IPSC offers to
conduct: In-­‐depth interviewing;
Expert Interviewing; Evaluating
Interviewing; Semantic Differential;
Thematic Interviewing; Life stories
and/or biographical Interviewing.
IPSC carries out surveys based on
Mystery Shopping method in
business, politics, governmental
services, health care, banking,
hostelry and in other services. With
the help of Mystery Shopping
method IPSC may check and
evaluate clients and its competitors
quality of service; quality of the
employees’ work as well as physical
environment.
While conducting Mystery Shopping
IPSC provides: elaboration of service
instruments, implementation of the
service, data collection, final analysis
and consulting.
IPSC provides Media Monitoring
services to companies in the
elaboration and implementation
of even more efficient reputation
management.
Media monitoring is carried out
according to client’s criteria – title,
topic, area, key words, etc. among
local and international media.
Media Monitoring includes mass
and social media analysis with
every day, every month, once per
quarter and annual reports
provided in print or digital formats
in Armenian, English, Russian,
French, and German.
IPSC organizes Training Sessions on
public opinion survey, data and
statistics management, as well as
preparation and implementation of
strategic communications. As a
leader of the field IPSC is providing
services to stakeholders, as well as
shares its knowledge and skills in
order to contribute to the
development of the sphere.
IPSC Research and Communications
departments conduct training
sessions for specialists working at
management, research, marketing or
public relations departments of
various bodies and organizations.
Qualitative	
  Interviewing Mystery	
  Shopping Media	
  Monitoring Training	
  sessions
Methods
13
IPSC	
  Research	
  Models	
  provide	
  an	
  accurate	
  analyses	
  of	
  public	
  moods	
  and	
  
behaviors	
  in	
  order	
  to	
  reveal	
  challenges	
  and	
  opportunities	
  that	
  the	
  client	
  might	
  
face.	
  These	
  models	
  are	
  registered	
  as	
  a	
  trademark	
  in	
  Armenia	
  and	
  are	
  a	
  subject	
  
of	
  the	
  intellectual	
  property	
  of	
  IPSC.	
  
ElectRA™ (Electra Model) method allows obtaining data accurate enough to predict any
voting results in 3 days before the voting with the marginal error of 2-­‐3%.
BCC™ (Behavioral Change Communication) model is designed to measure peoples’
behavioral changes towards products and services in order to implement effective
communications strategies.
CNA™ (Community Needs Assessment) is applied in surveys in order to elaborate
strategic plans for community development based on the assessment of available
resources of certain areas, such as an urban or a rural community.
GS™ (Government Success Index) index is based on combination of qualitative analysis
of current situation and tendencies of public attitudes towards the government, its
activities, transparency and the overall satisfaction of the existing situation.
QL™ (Quality of Life) index measure the quality of life of the population through a
complex analysis of household representatives’ satisfaction in different aspects of their
lives.
Research	
  Tools	
  
14
15
2016
MarketSense
Market	
  research	
  in	
  
telecommunication
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
16
Concern	
  Dialog	
  law	
  firm
2016
Media	
  and	
  Communications	
  
Consulting	
  
2016
Softline
Research,	
  Communications	
  and	
  
Marketing	
  Consulting
2016
GORBI|TNS	
  
Life	
  in	
  Transition	
  survey
World	
  Vision
2016
International	
  Men	
  and	
  Gender	
  
Equality	
  Survey,	
  Analytics	
  and	
  
Consulting
2016
PEW	
  research	
  center	
  New	
  York
Religion	
  in	
  Easter	
  Europe	
  survey
2016
Sanitek
Research,	
  Communications	
  
Consulting	
  and	
  Support
EuFoA
2016
Communications	
  Consulting	
  and	
  
International	
  Press	
  Tour	
  
Government	
  of	
  the	
  
Republic	
  of	
  Armenia
2016-­‐2009
Government	
  success	
  index,	
  
Community	
  needs	
  assessment,	
  	
  
Quality	
  of	
  life	
  index.
Beeline Armenia
2015-­‐2010
Market	
  and	
  demand	
  survey,	
  
Internet	
  and	
  Mobile	
  users,	
  
Usability	
  of	
  voice	
  mail,	
  Customer	
  
satisfaction,	
  Creative	
  concepts.
2016-­‐2011
Central	
  bank	
  of	
  Armenia
Business	
  segmentation	
  survey	
  of	
  
the	
  branches	
  of	
  RA	
  economy;
Household	
  employment	
  survey.
2015-­‐2010
Orange	
  Armenia
Internal	
  satisfaction	
  survey,	
  
Employer	
  branding,	
  Best	
  
employee	
  recognition	
  voting.
ACBA
2015,	
  2013
Brand	
  awareness	
  level,
Banking	
  preferences	
  survey,	
  
Cardholders	
  survey	
  and	
  attitude	
  
towards	
  brand,	
  Product	
  testing.	
  
2015
European	
  Endowment	
  for	
  
Democracy
The	
  attitude	
  of	
  the	
  Armenian	
  
society	
  towards	
  to	
  the	
  Crimean	
  
question	
  and	
  popular	
  TV	
  
channels.
2015-­‐2011
Ministry	
  of	
  Education	
  and	
  
Science	
  of	
  RA
Higher	
  education	
  research	
  in	
  the	
  
context	
  of	
  Bologna	
  process	
  and	
  
Ongoing	
  education	
  reforms.
2015
Ministry	
  of	
  Foreign	
  Affairs,	
  NKR
Government	
  success	
  index.
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
17
2014
UCOM
Internet	
  usage:	
  service	
  
penetration	
  rate	
  survey.
Coca-­‐Cola
2015-­‐2014
Customer	
  satisfaction	
  survey.
2014
Ardshinbank
The	
  level	
  of	
  satisfaction	
  of	
  the	
  
retail	
  and	
  C	
  group	
  clients.
2014
GFK
Outlet	
  execution	
  study,	
  Elite survey
in Yerevan.
2014
RPR	
  Holding
Aesthetic	
  medicine	
  usage	
  in	
  
Armenia.
2014-­‐2011
VTB	
  Armenia
Brand	
  awareness	
  survey,
Study	
  of	
  costumer	
  needs	
  of	
  
credits,	
  Survey	
  on	
  package	
  offers	
  
for	
  individuals	
  for	
  VTB.
2014
OSCE
Accessibility	
  of	
  higher	
  
education	
  	
  for	
  people	
  with	
  
special	
  needs.
GORBI
2014-­‐2012
EU	
  neighborhood	
  barometer	
  
survey:	
  population	
  knowledge	
  
and	
  perception	
  of	
  the	
  EU.
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
18
TNS	
  Opinion	
  Belgium
2013
A	
  snapshot	
  ahead	
  of	
  Armenia’s	
  
presidential	
  elections.
2013
Marli Toys	
  l	
  Garrison	
  Group
Marli toys	
  product	
  testing	
  and	
  
market	
  needs	
  assessment.
2013
Yerevan	
  Mall
Yerevan	
  Mall:	
  Pre-­‐opening	
  
research	
  and	
  consulting.
2013
Marog Marketing
Car	
  oil	
  awareness	
  survey.
International	
  Finance	
  
Corporation	
  (WB)
2013
Growth	
  strategy	
  for	
  SME	
  banking,
value	
  proposition	
  testing	
  for	
  SME	
  
banking.	
  
Wellington
2014
New	
  product	
  testing:	
  
customers	
  buying	
  behavior,	
  
opinions	
  assessment.
Armedy Center	
  for	
  Aesthetic	
  
Medicine
2014
Pre-­‐opening	
  research,	
  
Positioning	
  and	
  communications	
  
consulting.
2014
Pepsi-­‐Cola	
  Bottler
Jermuk	
  International	
  LLC
Product	
  testing.	
  
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
19
2012
Ameriabank
Housing	
  finance	
  survey.
2012
UNDP
2010-­‐2011	
  Vocational	
  education	
  
and	
  training,	
  graduate	
  tracer	
  
study.
2012,	
  2008
World Vision
Evaluation survey for mobile
outreach team,	
  Stepanavan ADPs
end of the	
  first cycle evaluation
survey.
European	
  Friends	
  of	
  
Armenia	
  l	
  TNS	
  Opinion
2012
Poll:	
  A	
  Snapshot	
  on	
  pre-­‐electoral	
  
Armenia.
2012
WCIOM
Pre-­‐election	
  survey	
  on	
  attitudes	
  
and	
  political	
  preferences	
  in	
  
Armenia.
Internews Europe
2013
Environmental	
  Issues	
  in	
  Yerevan:	
  
situation	
  analyses.
Bjni l	
  Garrison	
  group
2013
Usage	
  and	
  attitude	
  towards	
  Bjni
and	
  Noy.
2013
AdInfoSys
Public	
  transport	
  monitoring	
  and	
  
quality	
  improvement	
  survey.
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
20
Dalma Garden	
  Mall
2009
Marketing	
  survey	
  for	
  Dalma
shopping	
  mall:	
  General	
  design,	
  
name	
  testing,	
  logo,	
  branding	
  and	
  
advertising	
  campaigns	
  testing.
2011
JICA
Social	
  survey	
  for	
  disaster	
  risk	
  	
  
management	
  planning.
Play	
  City
2008
Market	
  	
  research	
  for	
  advertisement	
  
strategy	
  development	
  for	
  Play	
  City	
  
entertainment	
  zone.
Populus
2010
Comparative	
  opinion	
  poll	
  in	
  RA	
  
and	
  NKR	
  on	
  socio-­‐political	
  Issues	
  
and	
  foreign	
  relations.
Fichtner
2009
Waste	
  management:	
  willingness	
  
to	
  pay.
Ministry	
  of	
  Sport	
  and	
  Youth	
  
Affairs	
  of	
  RA
2011
Public	
  perception	
  and	
  attitude:	
  
youth	
  policy	
  survey.
2012
Erebuni Plaza
Satisfaction	
  survey	
  of	
  the	
  clients	
  
of	
  Erebuni Plaza	
  Business	
  Center:	
  
Problem	
  identification	
  and	
  
recommendations	
  for	
  
improvement.
2012
Arkanel
Study	
  of	
  the	
  traditional	
  crafts	
  
sector	
  In	
  Armenia.
Project	
  Experience:	
  Selected	
  list	
  of	
  Clients
21
Highlights	
  from	
  Clients	
  References
“We	
  were	
  impressed	
  by	
  the	
  work	
  of	
  IPSC	
  
with	
  its	
  ethical	
  and	
  professional	
  standards.	
  
The	
  team	
  worked	
  on	
  the	
  project	
  efficiently	
  
and	
  enthusiastically.	
  During	
  the	
  project	
  key	
  
staff	
  was	
  always	
  available,	
  and	
  we	
  received	
  
regular	
  updates	
  on	
  progress.	
  Based	
  on	
  our	
  
experience,	
  we	
  believe	
  that	
  IPSC	
  is	
  highly	
  
qualified	
  to	
  implement	
  complex	
  research	
  
projects	
  among	
  hard-­‐to-­‐reach	
  audiences,	
  
have	
  sufficient	
  capabilities	
  in	
  all	
  phases	
  of	
  
the	
  project	
  execution,	
  and	
  in-­‐depth	
  
knowledge	
  of	
  the	
  Armenian	
  market.
”
“The	
  drive,	
  determination	
  and	
  
tenaciousness	
  of	
  IPSC	
  team	
  is	
  quite	
  
outstanding.	
  I	
  would	
  qualify	
  our	
  
partnership	
  as	
  efficient	
  and	
  productive	
  
based	
  on	
  mutual	
  trust	
  and	
  understanding.	
  
IPSC	
  has	
  exhibited	
  superior	
  ethical	
  and	
  
professional	
  behaviour,	
  presented	
  high	
  
quality	
  reports	
  and	
  always	
  kept	
  
professional	
  attitude	
  towards	
  working	
  
processes,	
  which	
  makes	
  it	
  one	
  of	
  the	
  best	
  
research	
  and	
  consulting	
  companies	
  in	
  the	
  
region.
”
“It	
  is	
  genuine	
  honour	
  and	
  privilege	
  for	
  us	
  to	
  
cooperate	
  with	
  IPSC	
  as	
  well	
  as	
  to	
  share	
  with	
  
the	
  company	
  the	
  best	
  business	
  practices	
  of	
  a	
  
highly	
  competitive	
  environment	
  of	
  Armenia.	
  
IPSC	
  has	
  suggested	
  a	
  uniquely	
  crafted	
  
methodology	
  for	
  our	
  project	
  to	
  insure	
  the	
  
most	
  unbiased	
  and	
  useful	
  survey	
  outcomes,	
  
and	
  this	
  approach	
  was	
  greatly	
  appreciated	
  
by	
  our	
  Company.	
  We	
  were	
  impressed	
  by	
  the	
  
quality	
  of	
  the	
  service	
  and	
  the	
  professionalism	
  
of	
  the	
  managers	
  working	
  in	
  our	
  project.
”
22
Dr. Vadim Volos
Senior	
  Vice	
  President,	
  GFK
vadim.volos@gfk.com
New	
  York,	
  2016
Merab Pachulia
Co-­‐founder,	
  GORBI
mpachulia@gorbi.com	
  
Tbilisi,	
  2016
Lilit Gevorgyan
Head	
  of	
  the	
  Card	
  Department,
ACBA	
  bank
lilit.gevorgyan@acba.am	
  
Yerevan,	
  2016
23
24
Team	
  Overview
A	
  team	
  that	
  is	
  striving	
  for	
  
innovation	
  and	
  excellence
IPSC Talent Management Strategy Creates a
High-­‐Performing Workforce and The Company
represents a team of ambitious employees
that are striving for excellence. A rigours
testing and interview process makes open
vacancies at The Company highly competitive,
and IPSC hires only the best graduates from
the top universities.
The Company maintains motivating culture by
its growth oriented organizational structure.
The profiles and skills of the employees at
IPSC include analytical thinking and innovative
approaches in all the projects. Being IPSC-­‐er,
means thinking beyond borders, always
looking forward new opportunities as well as
“we can” attitude.
IPSC team	
  consists	
  of	
  the	
  
following	
  professionals:
§ 30	
  managers	
  and	
  senior	
  
specialists;
§ 12	
  management	
  
consultants in	
  research	
  and	
  
communitions;
§ 60	
  quantitative	
  interviewers;
§ 12	
  telephone	
  interviewers;
§ 6	
  qualitative	
  interviewers;
§ 10	
  fieldwork	
  coordinators;
§ 5	
  coders;
§ 7	
  input	
  operators;
§ 2	
  quality	
  control	
  operators.
Team	
  highlights	
  
32+ years old. This is the average age of
the staff members and experts’ team.
10+ years of work experience. This is the
average professional experience of the
experts’ team.
3,5+ years at the Company. This is the
average experience of permanent staff
members at the Company.
The	
  degrees	
  of	
  the	
  team	
  members:	
  
BA	
  -­‐ 15%;	
  MA	
  -­‐ 60%;	
  PhD	
  -­‐ 25%.
HOVHANNES	
  GRIGORYAN	
  
Founder,	
  CEO
Specialization: Management consulting, Qualitative and
quantitative surveys, Project management, Finances and
administration.
Field Expertise: More than 13 years of work experience.
Before: Management at EuFoA, Brussels, JICA (Japanese
International Cooperation Agency); Research and Analyses
at World Vision Armenia, Scientific Research Institute of
Balneology and Physical Medicine, “Sociometer” Centre for
Sociological Research, AP&S Centre for Consulting and
Research; Lecturing at Yerevan State University.
Education: Bachelor and Master degrees in Sociological
studies at Yerevan State University, Lomonosov Moscow
State University, Goethe University Frankfurt.
Social & Publications: More than 50 publications, 6000
pages of reports and analytical materials, public speaking.
HASMIK	
  ARAKELYAN
Research	
  Director
Specialization: Qualitative and quantitative
Surveys, Project management.
Field Expertise: More than 10 years of work
experience.
Before: Conflict studies specialist and researcher
at NGOs sector, researcher and project manager
at KFW survey in Armenia in a partnership with
Bliss & Gaesing Associated Consultants.
Education: Bachelor and Master degrees in
Sociological studies at Yerevan State University.
Social & Publications: Volunteering at “Kasa”
Swiss Humanitarian Foundation, Studied at School
for Young Leaders, Team leadership at Armenian
National Scout Movement.
Key	
  Staff	
  Highlights	
  
25
Communication	
  Director
Specialization: Management consulting, Strategy
development, Policy writing, PR Projects, Trainings.
Field Expertise: More than 11 years of work experience.
Before: Editor in chief at Forbes Armenia, Cosmopolitan
Magazine, “Hayastani Zrutsakits” weekly; Columnist at
NewsWeek Poland, National Geographic UK, IWPR;
Journalist at hetq.am, “A1+” TV. Project Executive ENP
FLEG of Strasbourg and USIAD Media Programs;
Management consultant at EU Neighborhood Projects.
Education: Bachelor and Master degrees in Media
Studies and Communications at Yerevan State University,
Central European University. Non Degree education at
Charles University; Reuters Media School; International
Centre for Journalists, Lithuania association of PR studies.
Social & Publications: More than 100 articles and
research works, co-­‐author of “Studies in Biopolitics” book
(UNESCO), International public speaking, TEDx talk.
SHUSHAN	
  HARUTYUNYAN
GEVORG	
  KAZARYAN
Key	
  Staff	
  Highlights	
  	
  
26
Brand	
  and	
  Marketing	
  officer
Specialization: Project management, Marketing
communications, Branding & creative solutions.
Field Expertise: More than 6 years of work
experience.
Before: Marketing and PR manager at Forbes
Armenia, Marketing and Sales manager at Fortis
Telecommunications. Internship at Antares Holding,
Sharm Holding and Status Holding.
Education: Bachelor and Master degrees in
Advertising and Marketing at Russian-­‐Armenian
(Slavonic) University.
Social & Publications: Volunteering at Popok
International Advertising Festival. Author of
"Marketing Campaigns for Boosting Primary
Selection Goods" research work.
ARMEN	
  BAGHDASARYAN
Senior	
  Communications	
  Officer
Specialization: Marketing Communications (PR,
Territories touristic and cultural branding)
Field Expertise: More than 12 years of work
experience.
Before: Editor in chief of Yerevan Magazine (French
version), Brand Consultant at Eramar LTD, PR Director
at French University in Armenia, Columnist at
www.168.am, Lecturer at French University in
Armenia, Yerevan State University, University of Social
Sciences and Languages after V. Brusov.
Education: PHD degree in Linguistics at National
Academy of Sciences of RA, Master degree in
Marketing Communications at Toulouse 1 Capitole
University, Bachelor and Master degrees in French
language (simultaneous translation) at Yerevan State
University.
Social & Publications: more than 20 scientific articles
in Armenian, Russian and French languages,
International public speaking.
LILIT	
  GEVORGYAN
HR	
  and	
  Development	
  Director
Specialization: HR processes setting and
management, team development.
Field Expertise: More than 10 years of work
experience.
Before: Lilit has 10 years working experience in
different domains. Prior to IPSC she has worked in
Orange Armenia as a Quality team supervisor in
Customer Care Department. Ucom Organizational
development manager in HR and Organizational
Development department.
Education: Bachelor and Master degrees in Sociology
and European studies at Yerevan State University and
University of Graz (Austria).
Social & Publications: Member of HR Association of
Armenia, vice president of “United Youth”.
Key	
  Staff	
  Highlights
27
LILIT	
  HAKOBYAN
Media	
  Communications	
  Officer
Specialization: Media monitoring and analysis,
Media writing and relations.
Field Expertise: More than 6 years of work
experience.
Before: Public relations representative and junior
researcher at the Institute for Armenian Studies.
Education: Bachelor and Master degrees in
Journalism at Yerevan State University, PhD
student at the Faculty of Journalism. Non-­‐formal
education: Media and Communications studies at
the University of Oslo.
Social & Publications: The author of “The Image
of a State in Information Society” research work
published at YSU academic journal.
LUSINE	
  BARSEGHYAN
Digital	
  Communications	
  Officer
Specialization: Social media positioning and
promotion, Social media campaigns, Search
engines optimization services (SEO).
Field Expertise: More than 6 years of work
experience.
Before: Technical Support specialist for E-­‐learning
programs at KASA Swiss Humanitarian
Foundation.
Education: Bachelor and Master degrees in
Information Technologies and e-­‐Business
Management at Armenian State Engineering
University and Armenian State University of
Economics.
Social & Publications: The author of “World Wide
Web Solutions to Employment Issues” research
work published by Armenian State University of
Economics. Freelance trainer and volunteer.
VAHE	
  GASPARYAN
Arts	
  and	
  Design	
  Officer
Specialization: Graphic design, Branding
concepts, Visual identity.
Field Expertise: More than 7 years of work
experience.
Before: Graphic and web designer at NurCard,
iNexxus, BoomBear and Noyan.
Education: Bachelor degree in Computer Graphic
Design at Yerevan State Academy of Fine Art.
Social & Publications: Author of the Armenian
Development Bank’s “Rebranding Concept” and
the branding of Mathenadaran’s 100 year’s
event corporate identity.
ARPINE	
  AGHJOYAN	
   SAMVEL	
  MANUKYAN	
   LILIT	
  NAHAPETYAN
Key	
  Staff	
  Highlights
28
Data	
  Manager
Specialization: Data input, Processing and
management.
Field Expertise: More than 9 years of work
experience.
Before: Qualitative and quantitative interviews,
CATI management, Coding and data input at
research companies.
Education: Bachelor in Sociological studies at
Yerevan State University. Non-­‐formal education
and training courses in Armenia, Sweden, Italy,
Belarus and Netherlands.
Social & Publications: Speaker at 39th World
Congress of Sociology. The author of “The
Construction of the Concept of Death in the
Armenian fairy tales” at Konstanz University press.
Co-­‐founder of the Armenian Sociological Club.
Senior	
  Research	
  Analyst
Specialization: Management consulting; Qualitative
and quantitative data analyses.
Field Expertise: More than 36 years of work
experience.
Before: Lecturing Algorithmic Languages and
Programming”, “Mathematical Programming”, “The
Theory of Automatic Control” at Armenian State
Engineering University. Researches in the field of
Artificial Intelligence. Monitoring and Evaluation expert
at OXFAM Armenia, Ministry of Labour and Social
Affairs of RA, Ministry of Health of RA, UNDP, World
Bank, IFES and USAID. Regional expert at CRRC.
Education: Bachelor and Master degrees in Technical
Cybernetics at Yerevan Polytechnic Institute. PhD
candidate in Social sciences at Yerevan State University.
Social & Publications: 23 monographs, 29 scientific
articles, 60 studies and reports on social-­‐economic and
political issues. Co-­‐author of 22 scientific publications.
Research	
  Analyst
Specialization: Qualitative and quantitative
research data analysis.
Field Expertise: More than 6 years of work
experience.
Before: Researcher at Turpanjian Center for Policy
Analysis (AUA). External relations specialist at The
Union of Manufacturers and Businessmen of
Armenia.
Education: Bachelor and Master degrees in
Linguistics and Political Sciences at Yerevan State
Linguistic University after V. Brusov and American
University of Armenia (AUA).
Social & Publications: Author of the book "Fiscal
Effects and Political Purposes of Introducing
Luxury Excise Tax in Armenia“, LAP Lambert
Academic Publishing, 2012.
SATENIK	
  KARAPETYAN
Key	
  Staff	
  Highlights
29
Statistician
Specialization: Statistics and sampling,
Options calculations for quantitative
researches.
Field Expertise: more than 3 years of work
experience.
Before:	
  Interviewer	
  at	
  VGM	
  Partners	
  
advisory	
  company.
Education: Bachelor and Master degrees in
Sociological studies at Yerevan State
University.
Social & Publications: The author of a
research about Gender and women issues in
Armenia.
TATEVIK	
  JHANYAN
Fieldwork	
  Manager
Specialization: Quantitative researches,
Fieldworks planning and Implementation.
Field Expertise: More than 8 years of work
experience.
Before: Manager at ”ALT” Company, Moscow,
lecturing at the Faculty of Psychology and
Sociology of Education at Armenian State
Pedagogical University.
Education: Bachelor and Master degrees in
Sociology at Yerevan State University.
Social & Publications: Research works: Media
coverage studies on the issues of people with
disabilities, Fashion as an element of mass
culture. Number of professional articles, public
speaking at various conferences.
LILIT	
  SAFARYAN
Quality	
  and	
  Improvement	
  Manager
Specialization: Quality control of Quantitative
and qualitative surveys and Data processing.
Field Expertise: More than 8 years of work
experience.
Before: Recruitment, customer service quality
control, international sales manager etc. at
different companies.
Education: Bachelor and Master degrees in
Philology at Yerevan State University. Master
degree in Political Science and International
Affairs at American University of Armenia.
Social & Publications: Volunteering experience
at Turpanjian Center for Policy Analysis.
30
31
Corporate	
  Policies
Winning	
  the	
  right	
  way	
  
matters	
  to	
  IPSC
IPSC believes that business ethics is not
something exterior to the companies
anymore, which, as technical matter,
could function on its own. Rather, ethics is
an interior principle of the Company itself,
which cannot function if it does not take
account of the human values of solidarity
and reciprocal responsibility.
The business ethics and policies of the
company can have a direct and profound
effect on the company’s reputation. Thus,
all IPSC employees keep to all the ethical
and professional standards specified in
the company’s corporate policies and
code of ethics.
IPSC	
  Code	
  of	
  Ethics:	
  Highlights	
  
§ Exclusion of Conflict of Interest
IPSC employees must avoid any conflict of
interest and even its possibility. They must never
get engaged in any type of activity that may
directly or indirectly cast doubt on the
trustworthiness and impartiality of the company.
§ Political Impartiality
IPSC and its employees, during interviews, must
not directly or indirectly promote or back any
political power.
§ Comprehensiveness of Research
IPSC employs transparency and double checking
to conduct its researches to ensure the accuracy
of surveys. IPSC commits to make available the
methods and range of tools used in the surveys
conducted, ensuring the comprehensiveness of
the research.
IPSC	
  Social	
  Media	
  Policy:	
  Highlights	
  
Any post on social networks an IPSC employee
publishes, directly or indirectly affects the
company’s reputation, therefore on social networks
IPSC employees commit to:
§ Present themselves with their actual first and
last names;
§ Be responsible for the content;
§ Realize that the personality of the employee is
linked to the company;
§ Respect others’ copyrights;
§ Keep social media activities and work separate;
§ Follow security rules;
§ Acknowledge and follow all IPSC codes.
Through the corporate guidelines, IPSC team
members easily coordinate their social media
activities.
32
CSR	
  polices	
  at	
  IPSC	
  promote	
  
Company’s	
  vision	
  of	
  business	
  
accountability
Corporate Social responsibility (CSR)
is one of the most essential values of
IPSC and an integral part of its
everyday work. IPSC is responsible
not only for its own business, but also
for the development of the sphere
and for the society.
IPSC has definite and regular
approaches to corporate social
responsibility and it has implemented
a number of projects and events
supporting its own specialized
community and the implementation
of their ideas within the last 9 years.
IPSC	
  Award	
  
Since 2009 The Company nominates at
IPSC Award distinguished scientists “for
the significant contribution in the field of
sociology in Armenia”. Many prominent
figures were among the awardees,
including Professor M.R. Lepsius, Doctor
Thomas Luckmann, Doctor Maria
Zaslavskaya, Doctor, Professor Tilman
Allert and others.
IPSC	
  Scholarship
Being an industry leading company in the
field, IPSC places the development of
academic sociology as a must for the
Company by collaborating with top
universities in Armenia. IPSC provides
scholarship to students for individual
research work in interesting and trending
topics for the society. Many awardees
have chosen IPSC for their further career.
Development	
  and	
  Sustainability
IPSC initiates and supports ideas and events,
which directly or indirectly contribute to the
development of research and consulting
sphere in Armenia as well as help in building
a sustainable and green environment for the
community. Numerous projects received the
assistance of IPSC, fundraising campaigns,
conferences and public events among them.
Corporate	
  Social	
  Responsibility
IPSC - Institute for Political and Sociological Consulting - Company Presentation 2016

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IPSC - Institute for Political and Sociological Consulting - Company Presentation 2016

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  • 4. Company  Overview Since  2006   IPSC is one of the largest Research and Consulting companies in Armenia founded in 2006. The Company is practicing Public opinion polls, Market research and Communications consulting. IPSC represents a team of more than 120 employees, who work in high performance culture and strive to deliver high-­‐impact projects for clients in public and private sectors. IPSC acts in a manner of professionalism and integrity towards its partners, clients and the community. IPSC Clients benefit from a wide range of services in Business and Finances, Government and Politics, Media and Telecommunication, Socio-­‐Economics, Education, Health Care and Retail. IPSC collaborates with number of international high ranked institutions in market research and publishes public reports, books, articles and industry analyses for researchers, journalists, communications professionals, as well as other interested parties. In the age of big data and high technologies, IPSC believes, everything is measurable. Hence, the IPSC mission is to empower people in making data-­‐ driven decisions. 4
  • 5. Precision,  innovation   and  professionalism These words are essential for IPSC core philosophy and its path to company’s credibility increasing over years. The key to success for IPSC is the blend of values and principles the company’s employees follow and the common purpose which unifies the team. The long-­‐established corporate culture at The Company and the value system come to help the team work hand in hand with partners, clients and society in an atmosphere of mutual understanding and consent. IPSC provides consulting based on public opinion research studies and the information collected in the company’s databases. The Company assists its clients in making decisions that are productive and likely to be accepted by the public. Through public opinion polls IPSC brings the voice of people to decision-­‐ makers, ensuring full indirect public participation in all essential processes. Ethical and professional behaviour are essential for IPSC, therefore The Company acts upon its corporate policies, including The Code of Conduct and The Code of Ethics, The Privacy Policy and Social Media Policy. Company  Overview Company  Highlights Specialization: Market research and Communications consulting. Experience: 11 years in the field. Projects: More than 250 successful projects implemented. Clients: Public & Private Companies, International and Government Organizations. Industries: Business & finances, Media & Telecommunications, Government & Politics, Socio-­‐ Economics, Public Policy & Health Care, Education & R&D. Team: 120+ employees, including experienced researchers, analysts and management consultants. Slogan: Empowered by data. 5
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  • 7. Industries IPSC  operates  in  the  following  industries,  among  others: 55% 25% 8% 12% Within  the  last  11  years   IPSC has  implemented   more  than  250  projects:   Research  and  Analytics Communications  Consulting Projects  and  Campaigns   Other Government  and  Politics     Topics  covered: Government   Success  Index;  Socio-­‐political   orientations  of  the  population;   Evaluation  of  political  situation   in  pre  and  after  electoral  period;   Elite  survey;  Positioning  and   reputation  management;   Ratings  of  politicians  and   political  parties;  Ghost-­‐writing   and  political  speeches. Business  and  finances   Topics  covered: Usage   and  attitude  towards   company/brand;  Top-­‐of-­‐ mind  awareness;  Brand   health  index;  Positioning   and  competition  in  the   market,  Housing  finance;   Change  management;   CSR  consulting;  Copy-­‐ writing  and  editing.   Telecommunications   and  Media Topics  covered: Service   penetration  rate;   Internet,  Mobile  users   activities;  Employees’   internal  satisfaction,   Employee  engagement, Customer  satisfaction;   Media  consumption  and   ratings.   7
  • 8. IPSC  cross-­‐industry  knowledge  is  what  stands  behind  its   long-­‐term  customer  relationships  and  positive  impact. Education  and  R&D   Topics  covered:  Bologna   process  assessment;   Assessment  of  educational   reforms  in  schools;  Attitudes   and  perspectives  towards  the   implementation  of  new   educational  framework;   Efficiency  of  reforms  in  higher   education  system.   Socio-­‐Economics   Topics  covered:  Quality  of   life;  Unemployment;   Household  employment;   Corruption;  Army   reforms;  Natural  disaster   risk;  Family  issues,  Food   security;  Demographic   change  and  well  being;   Energy  efficiency. Public  Policy  and   Health  Care   Topics  covered:  Medical   services;  Healthcare   issues;  Pregnancy  and   childbirth;  Health  and   waste  management;   Accessibility  of  services;   Minority  rights;  Public   health.   19% 23% 16% 10% 12% 8% 12% IPSC projects  serviced   the  clients  in  the   following  industries: Business  and  Finances Government  and  Politics Telecommunication  and  Media Socio-­‐Economics Education  and  R&D Health  Care  and  Public  Policy Other Industries 8
  • 9. Services   Research and  Analyses are  the   bases  of  all  the  projects  at  IPSC. The Research Department at IPSC is the largest unit at The Company. It brings together professionals with backgrounds in social sciences, including sociology, statistics, political and economic sciences. Upon clients request IPSC Research conducts surveys both in full and partial packages, including instrument choice, questionnaire elaboration, pilot interviewing, interviewers training, field work implementation, quality control, data processing, data analysis. Fieldworkers training for each survey, data input standards as well as multi-­‐layered quality control are the must thing for all the projects at IPSC Research. § Public  Opinion  Polls; § Market  Researches; § Omnibus  Researches; § Monitoring  researches; § Evaluating  researches; § Focus  groups; § In-­‐depth  interviews; § Semantic  differential; § Hall  Testing; § Standardized  interviews; § Expert  Interviewing; § In-­‐built  observation; § Quality  Control. IPSC  Research   provides  the  following  services:   9
  • 10. IPSC Communications  works for  those,   who  want  to  grow  and  protect  the   value  of  their  reputations. Everything is communication: every word or even the silence is communication. Organizations in public and private sectors can pay a heavy price for the wrong or lack of communication. For those and other cases, IPSC Communications provides tailor-­‐made solutions with precise diagnostics and achievable goals. IPSC Communications is relatively small department at the Company, which combines the knowledge and professionalism of the best in-­‐house and invited management consultants in the field with insights and data analyses from IPSC Research to act upon the best interest of the client. IPSC Communications represent a team of experts with business, media and public policy backgrounds and provides consulting, coaching and training services to the clients in public and private sectors. § Communications  strategy   development:  internal  and  external   communications; § HR  Audit  &  Strategy:  internal evaluation surveys,  need assesement and  organisation  development.   § Policy  writing  and  Implementation:   media,  customer,  HR  and  other   communications  polices; § Change  Management  Consulting:   visual,  verbal,  associative  change   communications; § Reputation  Management  Consulting:   image-­‐making,  positioning,  risk  and   opportunity  management; § CSR  Consulting  (Corporate  Social   Responsibility):  sustainability,   assessment,  policy,  training.   IPSC  Communications provides  the  following  services:   Services   10
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  • 12. IPSC conducts telephone surveys through CATI (Computer Assisted Telephone Interviewing) method which enables controlling the survey process via centralized computer system. The software allows designing samples based on pre-­‐defined criteria; designing questionnaires within the program package; enables 100% recording of calls; enables making calls based on the pre-­‐defined list of phone numbers and sample criteria. The Company has a special room equipped for telephone interviews with 6 working stations, quality control desk, respective equipment. Methods IPSC conducts Face to Face interviews via CAPI (Computer Assisted Personal Interviewing) system, which allows conducting surveys with portable computers and tablets. During the interview the real time progress of the fieldwork is fixed within the system. CAPI system allows minimal technical errors and insures high quality survey with exceptionally trustworthy data, automatic validity, quota checking and interviewer control. It also provides automatic cleaning of the data and insures real time collection of the data. IPSC conducts surveys based on CAWI (Computer Assisted Web Interviewing) method. CAWI is an online research in which the respondent receives questionnaire via internet and fills in it online. This method makes duration of surveys shorter, easier, as well as more affordable. Respondents are able to fill in the questionnaires themselves and the answers of the questions are automatically imputed right after they are filled in. This method allows to contact the farthest, unreachable respondents and conduct interviews with them. IPSC implements researches based on FGD which are carried out by the professional and qualified moderators. In IPSC office a special room is designed for FGD, which is equipped with 2 fixed and 1 Full HD IP cameras, one-­‐sided mirror window for process observation, voice microphone invisible for FGD participants, wide-­‐ screen Smart TV and board with broadcasting functions, possibility of simultaneous translations with voice-­‐ over and subtitle coverage, possibility to install show-­‐stands. Telephone  Interviewing   (CATI) Face  to  Face  Interviewing   (CAPI) Computer  Interviewing (CAWI) Focus  Group  Discussions   (FGD) 12
  • 13. IPSC offers to use Qualitative Interviewing especially when there is need to explore thoughtfully the whole network of social relations and to understand cause and effect relations of different spheres, objects or events. The procedure of the qualitative interviewing is very flexible and it allows using quantitative methods in the frames of the same survey. IPSC offers to conduct: In-­‐depth interviewing; Expert Interviewing; Evaluating Interviewing; Semantic Differential; Thematic Interviewing; Life stories and/or biographical Interviewing. IPSC carries out surveys based on Mystery Shopping method in business, politics, governmental services, health care, banking, hostelry and in other services. With the help of Mystery Shopping method IPSC may check and evaluate clients and its competitors quality of service; quality of the employees’ work as well as physical environment. While conducting Mystery Shopping IPSC provides: elaboration of service instruments, implementation of the service, data collection, final analysis and consulting. IPSC provides Media Monitoring services to companies in the elaboration and implementation of even more efficient reputation management. Media monitoring is carried out according to client’s criteria – title, topic, area, key words, etc. among local and international media. Media Monitoring includes mass and social media analysis with every day, every month, once per quarter and annual reports provided in print or digital formats in Armenian, English, Russian, French, and German. IPSC organizes Training Sessions on public opinion survey, data and statistics management, as well as preparation and implementation of strategic communications. As a leader of the field IPSC is providing services to stakeholders, as well as shares its knowledge and skills in order to contribute to the development of the sphere. IPSC Research and Communications departments conduct training sessions for specialists working at management, research, marketing or public relations departments of various bodies and organizations. Qualitative  Interviewing Mystery  Shopping Media  Monitoring Training  sessions Methods 13
  • 14. IPSC  Research  Models  provide  an  accurate  analyses  of  public  moods  and   behaviors  in  order  to  reveal  challenges  and  opportunities  that  the  client  might   face.  These  models  are  registered  as  a  trademark  in  Armenia  and  are  a  subject   of  the  intellectual  property  of  IPSC.   ElectRA™ (Electra Model) method allows obtaining data accurate enough to predict any voting results in 3 days before the voting with the marginal error of 2-­‐3%. BCC™ (Behavioral Change Communication) model is designed to measure peoples’ behavioral changes towards products and services in order to implement effective communications strategies. CNA™ (Community Needs Assessment) is applied in surveys in order to elaborate strategic plans for community development based on the assessment of available resources of certain areas, such as an urban or a rural community. GS™ (Government Success Index) index is based on combination of qualitative analysis of current situation and tendencies of public attitudes towards the government, its activities, transparency and the overall satisfaction of the existing situation. QL™ (Quality of Life) index measure the quality of life of the population through a complex analysis of household representatives’ satisfaction in different aspects of their lives. Research  Tools   14
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  • 16. 2016 MarketSense Market  research  in   telecommunication Project  Experience:  Selected  list  of  Clients 16 Concern  Dialog  law  firm 2016 Media  and  Communications   Consulting   2016 Softline Research,  Communications  and   Marketing  Consulting 2016 GORBI|TNS   Life  in  Transition  survey World  Vision 2016 International  Men  and  Gender   Equality  Survey,  Analytics  and   Consulting 2016 PEW  research  center  New  York Religion  in  Easter  Europe  survey 2016 Sanitek Research,  Communications   Consulting  and  Support EuFoA 2016 Communications  Consulting  and   International  Press  Tour  
  • 17. Government  of  the   Republic  of  Armenia 2016-­‐2009 Government  success  index,   Community  needs  assessment,     Quality  of  life  index. Beeline Armenia 2015-­‐2010 Market  and  demand  survey,   Internet  and  Mobile  users,   Usability  of  voice  mail,  Customer   satisfaction,  Creative  concepts. 2016-­‐2011 Central  bank  of  Armenia Business  segmentation  survey  of   the  branches  of  RA  economy; Household  employment  survey. 2015-­‐2010 Orange  Armenia Internal  satisfaction  survey,   Employer  branding,  Best   employee  recognition  voting. ACBA 2015,  2013 Brand  awareness  level, Banking  preferences  survey,   Cardholders  survey  and  attitude   towards  brand,  Product  testing.   2015 European  Endowment  for   Democracy The  attitude  of  the  Armenian   society  towards  to  the  Crimean   question  and  popular  TV   channels. 2015-­‐2011 Ministry  of  Education  and   Science  of  RA Higher  education  research  in  the   context  of  Bologna  process  and   Ongoing  education  reforms. 2015 Ministry  of  Foreign  Affairs,  NKR Government  success  index. Project  Experience:  Selected  list  of  Clients 17
  • 18. 2014 UCOM Internet  usage:  service   penetration  rate  survey. Coca-­‐Cola 2015-­‐2014 Customer  satisfaction  survey. 2014 Ardshinbank The  level  of  satisfaction  of  the   retail  and  C  group  clients. 2014 GFK Outlet  execution  study,  Elite survey in Yerevan. 2014 RPR  Holding Aesthetic  medicine  usage  in   Armenia. 2014-­‐2011 VTB  Armenia Brand  awareness  survey, Study  of  costumer  needs  of   credits,  Survey  on  package  offers   for  individuals  for  VTB. 2014 OSCE Accessibility  of  higher   education    for  people  with   special  needs. GORBI 2014-­‐2012 EU  neighborhood  barometer   survey:  population  knowledge   and  perception  of  the  EU. Project  Experience:  Selected  list  of  Clients 18
  • 19. TNS  Opinion  Belgium 2013 A  snapshot  ahead  of  Armenia’s   presidential  elections. 2013 Marli Toys  l  Garrison  Group Marli toys  product  testing  and   market  needs  assessment. 2013 Yerevan  Mall Yerevan  Mall:  Pre-­‐opening   research  and  consulting. 2013 Marog Marketing Car  oil  awareness  survey. International  Finance   Corporation  (WB) 2013 Growth  strategy  for  SME  banking, value  proposition  testing  for  SME   banking.   Wellington 2014 New  product  testing:   customers  buying  behavior,   opinions  assessment. Armedy Center  for  Aesthetic   Medicine 2014 Pre-­‐opening  research,   Positioning  and  communications   consulting. 2014 Pepsi-­‐Cola  Bottler Jermuk  International  LLC Product  testing.   Project  Experience:  Selected  list  of  Clients 19
  • 20. 2012 Ameriabank Housing  finance  survey. 2012 UNDP 2010-­‐2011  Vocational  education   and  training,  graduate  tracer   study. 2012,  2008 World Vision Evaluation survey for mobile outreach team,  Stepanavan ADPs end of the  first cycle evaluation survey. European  Friends  of   Armenia  l  TNS  Opinion 2012 Poll:  A  Snapshot  on  pre-­‐electoral   Armenia. 2012 WCIOM Pre-­‐election  survey  on  attitudes   and  political  preferences  in   Armenia. Internews Europe 2013 Environmental  Issues  in  Yerevan:   situation  analyses. Bjni l  Garrison  group 2013 Usage  and  attitude  towards  Bjni and  Noy. 2013 AdInfoSys Public  transport  monitoring  and   quality  improvement  survey. Project  Experience:  Selected  list  of  Clients 20
  • 21. Dalma Garden  Mall 2009 Marketing  survey  for  Dalma shopping  mall:  General  design,   name  testing,  logo,  branding  and   advertising  campaigns  testing. 2011 JICA Social  survey  for  disaster  risk     management  planning. Play  City 2008 Market    research  for  advertisement   strategy  development  for  Play  City   entertainment  zone. Populus 2010 Comparative  opinion  poll  in  RA   and  NKR  on  socio-­‐political  Issues   and  foreign  relations. Fichtner 2009 Waste  management:  willingness   to  pay. Ministry  of  Sport  and  Youth   Affairs  of  RA 2011 Public  perception  and  attitude:   youth  policy  survey. 2012 Erebuni Plaza Satisfaction  survey  of  the  clients   of  Erebuni Plaza  Business  Center:   Problem  identification  and   recommendations  for   improvement. 2012 Arkanel Study  of  the  traditional  crafts   sector  In  Armenia. Project  Experience:  Selected  list  of  Clients 21
  • 22. Highlights  from  Clients  References “We  were  impressed  by  the  work  of  IPSC   with  its  ethical  and  professional  standards.   The  team  worked  on  the  project  efficiently   and  enthusiastically.  During  the  project  key   staff  was  always  available,  and  we  received   regular  updates  on  progress.  Based  on  our   experience,  we  believe  that  IPSC  is  highly   qualified  to  implement  complex  research   projects  among  hard-­‐to-­‐reach  audiences,   have  sufficient  capabilities  in  all  phases  of   the  project  execution,  and  in-­‐depth   knowledge  of  the  Armenian  market. ” “The  drive,  determination  and   tenaciousness  of  IPSC  team  is  quite   outstanding.  I  would  qualify  our   partnership  as  efficient  and  productive   based  on  mutual  trust  and  understanding.   IPSC  has  exhibited  superior  ethical  and   professional  behaviour,  presented  high   quality  reports  and  always  kept   professional  attitude  towards  working   processes,  which  makes  it  one  of  the  best   research  and  consulting  companies  in  the   region. ” “It  is  genuine  honour  and  privilege  for  us  to   cooperate  with  IPSC  as  well  as  to  share  with   the  company  the  best  business  practices  of  a   highly  competitive  environment  of  Armenia.   IPSC  has  suggested  a  uniquely  crafted   methodology  for  our  project  to  insure  the   most  unbiased  and  useful  survey  outcomes,   and  this  approach  was  greatly  appreciated   by  our  Company.  We  were  impressed  by  the   quality  of  the  service  and  the  professionalism   of  the  managers  working  in  our  project. ” 22 Dr. Vadim Volos Senior  Vice  President,  GFK vadim.volos@gfk.com New  York,  2016 Merab Pachulia Co-­‐founder,  GORBI mpachulia@gorbi.com   Tbilisi,  2016 Lilit Gevorgyan Head  of  the  Card  Department, ACBA  bank lilit.gevorgyan@acba.am   Yerevan,  2016
  • 23. 23
  • 24. 24 Team  Overview A  team  that  is  striving  for   innovation  and  excellence IPSC Talent Management Strategy Creates a High-­‐Performing Workforce and The Company represents a team of ambitious employees that are striving for excellence. A rigours testing and interview process makes open vacancies at The Company highly competitive, and IPSC hires only the best graduates from the top universities. The Company maintains motivating culture by its growth oriented organizational structure. The profiles and skills of the employees at IPSC include analytical thinking and innovative approaches in all the projects. Being IPSC-­‐er, means thinking beyond borders, always looking forward new opportunities as well as “we can” attitude. IPSC team  consists  of  the   following  professionals: § 30  managers  and  senior   specialists; § 12  management   consultants in  research  and   communitions; § 60  quantitative  interviewers; § 12  telephone  interviewers; § 6  qualitative  interviewers; § 10  fieldwork  coordinators; § 5  coders; § 7  input  operators; § 2  quality  control  operators. Team  highlights   32+ years old. This is the average age of the staff members and experts’ team. 10+ years of work experience. This is the average professional experience of the experts’ team. 3,5+ years at the Company. This is the average experience of permanent staff members at the Company. The  degrees  of  the  team  members:   BA  -­‐ 15%;  MA  -­‐ 60%;  PhD  -­‐ 25%.
  • 25. HOVHANNES  GRIGORYAN   Founder,  CEO Specialization: Management consulting, Qualitative and quantitative surveys, Project management, Finances and administration. Field Expertise: More than 13 years of work experience. Before: Management at EuFoA, Brussels, JICA (Japanese International Cooperation Agency); Research and Analyses at World Vision Armenia, Scientific Research Institute of Balneology and Physical Medicine, “Sociometer” Centre for Sociological Research, AP&S Centre for Consulting and Research; Lecturing at Yerevan State University. Education: Bachelor and Master degrees in Sociological studies at Yerevan State University, Lomonosov Moscow State University, Goethe University Frankfurt. Social & Publications: More than 50 publications, 6000 pages of reports and analytical materials, public speaking. HASMIK  ARAKELYAN Research  Director Specialization: Qualitative and quantitative Surveys, Project management. Field Expertise: More than 10 years of work experience. Before: Conflict studies specialist and researcher at NGOs sector, researcher and project manager at KFW survey in Armenia in a partnership with Bliss & Gaesing Associated Consultants. Education: Bachelor and Master degrees in Sociological studies at Yerevan State University. Social & Publications: Volunteering at “Kasa” Swiss Humanitarian Foundation, Studied at School for Young Leaders, Team leadership at Armenian National Scout Movement. Key  Staff  Highlights   25 Communication  Director Specialization: Management consulting, Strategy development, Policy writing, PR Projects, Trainings. Field Expertise: More than 11 years of work experience. Before: Editor in chief at Forbes Armenia, Cosmopolitan Magazine, “Hayastani Zrutsakits” weekly; Columnist at NewsWeek Poland, National Geographic UK, IWPR; Journalist at hetq.am, “A1+” TV. Project Executive ENP FLEG of Strasbourg and USIAD Media Programs; Management consultant at EU Neighborhood Projects. Education: Bachelor and Master degrees in Media Studies and Communications at Yerevan State University, Central European University. Non Degree education at Charles University; Reuters Media School; International Centre for Journalists, Lithuania association of PR studies. Social & Publications: More than 100 articles and research works, co-­‐author of “Studies in Biopolitics” book (UNESCO), International public speaking, TEDx talk. SHUSHAN  HARUTYUNYAN
  • 26. GEVORG  KAZARYAN Key  Staff  Highlights     26 Brand  and  Marketing  officer Specialization: Project management, Marketing communications, Branding & creative solutions. Field Expertise: More than 6 years of work experience. Before: Marketing and PR manager at Forbes Armenia, Marketing and Sales manager at Fortis Telecommunications. Internship at Antares Holding, Sharm Holding and Status Holding. Education: Bachelor and Master degrees in Advertising and Marketing at Russian-­‐Armenian (Slavonic) University. Social & Publications: Volunteering at Popok International Advertising Festival. Author of "Marketing Campaigns for Boosting Primary Selection Goods" research work. ARMEN  BAGHDASARYAN Senior  Communications  Officer Specialization: Marketing Communications (PR, Territories touristic and cultural branding) Field Expertise: More than 12 years of work experience. Before: Editor in chief of Yerevan Magazine (French version), Brand Consultant at Eramar LTD, PR Director at French University in Armenia, Columnist at www.168.am, Lecturer at French University in Armenia, Yerevan State University, University of Social Sciences and Languages after V. Brusov. Education: PHD degree in Linguistics at National Academy of Sciences of RA, Master degree in Marketing Communications at Toulouse 1 Capitole University, Bachelor and Master degrees in French language (simultaneous translation) at Yerevan State University. Social & Publications: more than 20 scientific articles in Armenian, Russian and French languages, International public speaking. LILIT  GEVORGYAN HR  and  Development  Director Specialization: HR processes setting and management, team development. Field Expertise: More than 10 years of work experience. Before: Lilit has 10 years working experience in different domains. Prior to IPSC she has worked in Orange Armenia as a Quality team supervisor in Customer Care Department. Ucom Organizational development manager in HR and Organizational Development department. Education: Bachelor and Master degrees in Sociology and European studies at Yerevan State University and University of Graz (Austria). Social & Publications: Member of HR Association of Armenia, vice president of “United Youth”.
  • 27. Key  Staff  Highlights 27 LILIT  HAKOBYAN Media  Communications  Officer Specialization: Media monitoring and analysis, Media writing and relations. Field Expertise: More than 6 years of work experience. Before: Public relations representative and junior researcher at the Institute for Armenian Studies. Education: Bachelor and Master degrees in Journalism at Yerevan State University, PhD student at the Faculty of Journalism. Non-­‐formal education: Media and Communications studies at the University of Oslo. Social & Publications: The author of “The Image of a State in Information Society” research work published at YSU academic journal. LUSINE  BARSEGHYAN Digital  Communications  Officer Specialization: Social media positioning and promotion, Social media campaigns, Search engines optimization services (SEO). Field Expertise: More than 6 years of work experience. Before: Technical Support specialist for E-­‐learning programs at KASA Swiss Humanitarian Foundation. Education: Bachelor and Master degrees in Information Technologies and e-­‐Business Management at Armenian State Engineering University and Armenian State University of Economics. Social & Publications: The author of “World Wide Web Solutions to Employment Issues” research work published by Armenian State University of Economics. Freelance trainer and volunteer. VAHE  GASPARYAN Arts  and  Design  Officer Specialization: Graphic design, Branding concepts, Visual identity. Field Expertise: More than 7 years of work experience. Before: Graphic and web designer at NurCard, iNexxus, BoomBear and Noyan. Education: Bachelor degree in Computer Graphic Design at Yerevan State Academy of Fine Art. Social & Publications: Author of the Armenian Development Bank’s “Rebranding Concept” and the branding of Mathenadaran’s 100 year’s event corporate identity.
  • 28. ARPINE  AGHJOYAN   SAMVEL  MANUKYAN   LILIT  NAHAPETYAN Key  Staff  Highlights 28 Data  Manager Specialization: Data input, Processing and management. Field Expertise: More than 9 years of work experience. Before: Qualitative and quantitative interviews, CATI management, Coding and data input at research companies. Education: Bachelor in Sociological studies at Yerevan State University. Non-­‐formal education and training courses in Armenia, Sweden, Italy, Belarus and Netherlands. Social & Publications: Speaker at 39th World Congress of Sociology. The author of “The Construction of the Concept of Death in the Armenian fairy tales” at Konstanz University press. Co-­‐founder of the Armenian Sociological Club. Senior  Research  Analyst Specialization: Management consulting; Qualitative and quantitative data analyses. Field Expertise: More than 36 years of work experience. Before: Lecturing Algorithmic Languages and Programming”, “Mathematical Programming”, “The Theory of Automatic Control” at Armenian State Engineering University. Researches in the field of Artificial Intelligence. Monitoring and Evaluation expert at OXFAM Armenia, Ministry of Labour and Social Affairs of RA, Ministry of Health of RA, UNDP, World Bank, IFES and USAID. Regional expert at CRRC. Education: Bachelor and Master degrees in Technical Cybernetics at Yerevan Polytechnic Institute. PhD candidate in Social sciences at Yerevan State University. Social & Publications: 23 monographs, 29 scientific articles, 60 studies and reports on social-­‐economic and political issues. Co-­‐author of 22 scientific publications. Research  Analyst Specialization: Qualitative and quantitative research data analysis. Field Expertise: More than 6 years of work experience. Before: Researcher at Turpanjian Center for Policy Analysis (AUA). External relations specialist at The Union of Manufacturers and Businessmen of Armenia. Education: Bachelor and Master degrees in Linguistics and Political Sciences at Yerevan State Linguistic University after V. Brusov and American University of Armenia (AUA). Social & Publications: Author of the book "Fiscal Effects and Political Purposes of Introducing Luxury Excise Tax in Armenia“, LAP Lambert Academic Publishing, 2012.
  • 29. SATENIK  KARAPETYAN Key  Staff  Highlights 29 Statistician Specialization: Statistics and sampling, Options calculations for quantitative researches. Field Expertise: more than 3 years of work experience. Before:  Interviewer  at  VGM  Partners   advisory  company. Education: Bachelor and Master degrees in Sociological studies at Yerevan State University. Social & Publications: The author of a research about Gender and women issues in Armenia. TATEVIK  JHANYAN Fieldwork  Manager Specialization: Quantitative researches, Fieldworks planning and Implementation. Field Expertise: More than 8 years of work experience. Before: Manager at ”ALT” Company, Moscow, lecturing at the Faculty of Psychology and Sociology of Education at Armenian State Pedagogical University. Education: Bachelor and Master degrees in Sociology at Yerevan State University. Social & Publications: Research works: Media coverage studies on the issues of people with disabilities, Fashion as an element of mass culture. Number of professional articles, public speaking at various conferences. LILIT  SAFARYAN Quality  and  Improvement  Manager Specialization: Quality control of Quantitative and qualitative surveys and Data processing. Field Expertise: More than 8 years of work experience. Before: Recruitment, customer service quality control, international sales manager etc. at different companies. Education: Bachelor and Master degrees in Philology at Yerevan State University. Master degree in Political Science and International Affairs at American University of Armenia. Social & Publications: Volunteering experience at Turpanjian Center for Policy Analysis.
  • 30. 30
  • 31. 31 Corporate  Policies Winning  the  right  way   matters  to  IPSC IPSC believes that business ethics is not something exterior to the companies anymore, which, as technical matter, could function on its own. Rather, ethics is an interior principle of the Company itself, which cannot function if it does not take account of the human values of solidarity and reciprocal responsibility. The business ethics and policies of the company can have a direct and profound effect on the company’s reputation. Thus, all IPSC employees keep to all the ethical and professional standards specified in the company’s corporate policies and code of ethics. IPSC  Code  of  Ethics:  Highlights   § Exclusion of Conflict of Interest IPSC employees must avoid any conflict of interest and even its possibility. They must never get engaged in any type of activity that may directly or indirectly cast doubt on the trustworthiness and impartiality of the company. § Political Impartiality IPSC and its employees, during interviews, must not directly or indirectly promote or back any political power. § Comprehensiveness of Research IPSC employs transparency and double checking to conduct its researches to ensure the accuracy of surveys. IPSC commits to make available the methods and range of tools used in the surveys conducted, ensuring the comprehensiveness of the research. IPSC  Social  Media  Policy:  Highlights   Any post on social networks an IPSC employee publishes, directly or indirectly affects the company’s reputation, therefore on social networks IPSC employees commit to: § Present themselves with their actual first and last names; § Be responsible for the content; § Realize that the personality of the employee is linked to the company; § Respect others’ copyrights; § Keep social media activities and work separate; § Follow security rules; § Acknowledge and follow all IPSC codes. Through the corporate guidelines, IPSC team members easily coordinate their social media activities.
  • 32. 32 CSR  polices  at  IPSC  promote   Company’s  vision  of  business   accountability Corporate Social responsibility (CSR) is one of the most essential values of IPSC and an integral part of its everyday work. IPSC is responsible not only for its own business, but also for the development of the sphere and for the society. IPSC has definite and regular approaches to corporate social responsibility and it has implemented a number of projects and events supporting its own specialized community and the implementation of their ideas within the last 9 years. IPSC  Award   Since 2009 The Company nominates at IPSC Award distinguished scientists “for the significant contribution in the field of sociology in Armenia”. Many prominent figures were among the awardees, including Professor M.R. Lepsius, Doctor Thomas Luckmann, Doctor Maria Zaslavskaya, Doctor, Professor Tilman Allert and others. IPSC  Scholarship Being an industry leading company in the field, IPSC places the development of academic sociology as a must for the Company by collaborating with top universities in Armenia. IPSC provides scholarship to students for individual research work in interesting and trending topics for the society. Many awardees have chosen IPSC for their further career. Development  and  Sustainability IPSC initiates and supports ideas and events, which directly or indirectly contribute to the development of research and consulting sphere in Armenia as well as help in building a sustainable and green environment for the community. Numerous projects received the assistance of IPSC, fundraising campaigns, conferences and public events among them. Corporate  Social  Responsibility