Bruce La Fetra

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Every business hits a ceiling at some point. The business may be doing well by most measures, but when more effort stops producing more results, owners become frustrated. It's not execution that limits the marketing impact of most firms. It's a lack of focus. Most firms have a business strategy, but few have a real marketing strategy. I'm a speaker, writer, and strategic marketing advisor. My experience comes from more than 15 years conducting hundreds of interviews for dozens of clients. Learning why a firm’s best clients select it over other excellent options turns marketing into a core strategic asset bolstering your business in more ways than you realize. My insights and focus di...

marketing strategic marketing professional services marketing positioning user types relationships customers product management software profits pricing licensing customer buying customer relationship buying funnel social media la fetra lafetra

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