Marketing 500 new TLDs on a Shoestring

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Presentation from Domain Forum 1 November 2013, Sofia, Bulgaria. Covering some of the challenges and possible solution for marketing / selling new domain name extensions (new TLDs)

Technology Business

Marketing 500 new TLDs
on a shoestring
Michele Neylon

Who am I?
Michele Neylon
-

Founder / CEO Blacknight
http://mneylon.tel
@mneylon
http://michele.me/blog
http://b.log.ie
Winner IIA Net Visionary 2013
On most other social networks ..

Things are about to get CRAZY!
(that’s just 136 extensions)

How much money do you want?
We offer 100+ extensions
Registries want a €1,000 – €25,000
1 Extension balance on account €1,000?
500 new extensions €500,000

€500,000
(Guesstimates)

Relative to the customer
.de
.berlin
.bayern
.cologne
.hamburg
…

Be realistic with targets
20
200
2000
20000
???????

What we can do

TLD
Recommendation
Engine

Credits
• Logos image via
http://www.flickr.com/photos/27845211@N0
2/2616906744/sizes/l/

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Marketing 500 new TLDs on a Shoestring

1. with Michele Neylon

2. Marketing 500 new TLDs on a shoestring Michele Neylon

3. Who am I? Michele Neylon - Founder / CEO Blacknight http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie Winner IIA Net Visionary 2013 On most other social networks ..

4. Things are about to get CRAZY! (that’s just 136 extensions)

5. It looks more like

6. NOOO! What are we going to do?

7. Lets simplify things a bit

8. You’re a brand? We don’t care

9. I don’t need you!

10.

11. How much money do you want? We offer 100+ extensions Registries want a €1,000 – €25,000 1 Extension balance on account €1,000? 500 new extensions €500,000 €500,000 (Guesstimates)

12. Customer wants a domain

13. They hit your site

14. Limited space

15. 500+ item dropdown?

16. 500+ item dropdown?

17. What results do you show?

18. Say hello to my little friend!

19.

20. Relative to the customer .de .berlin .bayern .cologne .hamburg …

21.

22. Remember who’s king…

23. Whois Privacy? who