Rethink how you raise money for your YMCA and go where the donors are. Discover trends in online and overall giving, fundraising and brand awareness. Learn what channels you should be using to engage and communicate with your supporters. Find out how to use peer-to-peer fundraising to increase your organization’s reach, grow revenue, and effectively engage all your supporters – Board Members, Staff, Donors, Members and even Program Participants in your fundraising campaigns.
8. Source: http://offers.hubspot.com/donor-persona-template
Know Your Donor, Create
Donor Personas …
Background
Basic info …
Key data
History with org
Relevant info education, hobbies,
likes, inspiration, concern
Demographics
Gender
Age
Income
Lifestyle
Identifiers
Buzz words
Mannerisms
• Susie Taylor
• Birthday: April 21, 1984 “Gen Y”
• Young professional at a Tech Co.
• Volunteers once a month at the
shelter and at signature events.
• Posts and shares in social media.
• Donates twice a year.
12. 2014
1 Girl Scouts
2 Boys and Girls Clubs
3 The YMCA
2013
1 Girl Scouts
2 Big Brothers Big Sisters
3 Reading is Fundamental
2012
1 Girl Scouts
2 Reading is Fundamental
3 The YMCA
Strong Brand = Higher Revenue
Harris Poll Equitrend study, YMCA awareness is # 3 nationwide.
16. Peer to Peer Fundraising
What is it?
Why do it?
Who does it?
When to do it?
How to do it?
Where to start?
17. 4/17/2014 Blackbaud Confidential 17
What is it?
When to do it?
Recruit campaigners to ask
their peers to donate to their
YMCA.
Campaigners
Donors
YMCA
18. It’s NOT just about events anymore.
(And you, the YMCA, already know this.)
19. The rest of this content is best
listened to live! Join us for our
upcoming webinar:
Creating Your YMCA’s Next
Peer-to-Peer Campaign
May 8, 2014. 1 PM EST
Register here.
20.
21.
22.
23. Why do it?
The power of the P2P ask.
That’s why.
Mom
Grandparents
Big Sister
Best Friend
24. When to do it?
• Number of fundraising emails from
an organization that result in a
donation
1 in 1250
• Number of fundraising emails from
a P2P fundraiser that result in a
donation
1 in 4
2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council.
#YP2P
30. AND MILLENNIALS…
willing to raise
money on
behalf of a
nonprofit they
care about
70%
fundraise for a
traditional event
(run, walk, ride)
64%
prefer asking
people to
donate to a
designated
nonprofit in lieu
of physical gifts
46%NOT afraid to
ask family and
friends for
money when
they feel
strongly about a
cause
45%
2013 Millennial Impact Report
35. How to do it?
When to do it?
Your campaigners ask
just like you do.
Online Social & Mobile
Special Events Direct Mail
When to do it?
Online Social & Mobile
Special Events Direct Mail
THE ASK
When to do it?
Online Social & Mobile
Special Events Direct Mail
THE ASK