K-12 Blackb

1. Rethinking the Admission
Funnel:
Finding and Using the Best
Technology Resources at Your
Disposal
Presented by:
Sunaina Khanna, Product Manager – API services and SAO
Kate Auger-Campbell, Director of Outreach

2. Rethinking…

3. OLD Funnel

4. Redefining the Funnel
Partnership to
create
common
definitions and
metrics
Retention
Active Alumni

5. What does “TECHNOLOGY”
mean to you?

6. What is Technology?
The Tools / Hardware?
The Way In Which We Use
Those Tools?
Or…

7. Technology is
"any modification of the
natural world done to fulfill
human needs or desires."
2014 National Assessment of Educational
Progress (NAEP) Technology and
Engineering Literacy framework

8. Accelerator…
Does everyone
understand how
technology aligns with the
big picture mission?

9. Decision Making?
Why?
Stakeholder
Feedback?
Who Vets
Vendor
Privacy/Security
Policies to
Ensure Data
Protection?
Do You Understand
How All Depts Use
the Technology
Who Else
Should Be
Involved?

10. Users
Administrators
Students
Alumni
Stealth
Users
Teachers
Data
Managers
Applicants
/Families
Other
Software
Parents

11. Who Manages the Technology?
Single
Person/Technolo
gy Manager,
Director
Education
Technologist
IT Department

12. SOFTWARE USE VS. Data Needs
Who
Owns
Your
Data?
Do you
Trust
Your
Data?
Tools to
Organize
Data
Get to
Your
Data
Data
Move
Between
Depts?
How Do
you Use
Your
Data?
Data
Integrity?
How
Many
Hands in
Your
Data?
PRIVACY!!!!

13. Integration of Technology
Who is In
Charge?
How
Deployed?
Prioritize/
Develop
What New
Tech is
There?
Can
Anyone
Integrate?
Is
Integrating
Difficult?

14. What Can
Your
System
Do?
Automate
What Can
You
Eliminate
?
Intuitive?
Documentation?
New
Ways to
Use?
Do You
Really
Need IT?

17. LEVERAGING TECHNOLOGY
“Our vision is to use technology
to engage students from the
moment they express an interest
in independent schools so that
we can help them build a rich
profile of themselves that
complements the information our
test scores provide; with the
ultimate goal of connecting that
information to a rich set of
technology services that our
member schools can use to help
uncover a more comprehensive
picture of prospective students.”

18. ENROLLMENT
MANAGEMENT SOFTWARE
Operations
• DB Back End
Integration
• Data
Management
• Day to Day
Admission
Operations
• Dashboard &
Metrics
Family
Engagement
• Engage
Prospective
Families
• Track Families
• Outreach
• Retention Tools
• Alumni
Management
Office
Efficiency
• Automated
Communications
• Application
Management
• Online File
Reading
• Appointment
Scheduling

19. PROSPECT ENGAGEMENT

20. Assessment
Data
Professional
Development
Services
SSATB ENROLLMENT
TOOLKIT

21. SSATB ENROLLMENT
TOOLKIT

22. Thank you!
Contact:
Sunaina Khanna
Product Manager – SAO & API Services
skhanna@ssat.org
609.683.4440 ext. 249
Kate Auger-Campbell
Director of Outreach
kcampbell@ssat.org
609.480.8372
admission.org/SAO