Social Fundraising expert Andy Welkley walks you through how you can help customize a top notch peer to peer fundraising strategy to fit any participant. See results instantly from your participants at your next event.
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NOT ALL PARTICIPANTS ARE
CREATED EQUAL!
Presented by Andy Welkley
Product Marketing Manager – Peer to Peer
AKA: Cap’t Andy
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• Recognize the differences
between participants
• Understand the fundraising
capability of these groups
• Learn strategies to segment
communications to these groups
• Maximize the performance and
retention of participants
TODAY’S OBJECTIVES
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STAY IN TOUCH!
Thank you notes
Stories of how donations
helped your organization
Reminders of the upcoming
event date & registration
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• Passionate about your cause!
• Productive Network
• Active communicators /
influencers – email, social media
WHAT MAKES THEM SPECIAL?
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Communicate, Coach
and Motivate
• „Personal Trainer‟ coaching emails,
tips and instructions
• Automatically send emails based on activities
• News feeds for event updates
• Prompt participants with action items in HQ
• “Badging” – Reinforce successes and milestones
COMMUNICATION TO THE NEWBIE
It is no surprise returning participants will raise more than new participants. Let’s strategize on how we can increase our retention efforts to ensure more of our participants are coming back.
As a result of sending more emails and using the online tools, returning participants significantly out-perform participants who are new to the online fundraising tools.
DEREKAs with donor cultivation, an important part of participant cultivation is recognitionAs Chris raises money towards his goal: his thermometer on his personal page is dynamically adjusted (explain about TR thermometers) “milestone” badges are dynamically added to his page recognizing his progress (fundraising level, self-donor, etc.) as he reaches a milestone badge, he automatically receives a personalized email recognizing his progress Chris takes his position at the top of list of top fundraisers, giving other participants a competitive push
DEREKAs with donor cultivation, an important part of participant cultivation is recognitionAs Chris raises money towards his goal: his thermometer on his personal page is dynamically adjusted (explain about TR thermometers) “milestone” badges are dynamically added to his page recognizing his progress (fundraising level, self-donor, etc.) as he reaches a milestone badge, he automatically receives a personalized email recognizing his progress Chris takes his position at the top of list of top fundraisers, giving other participants a competitive push
Team captains outperform in every category – what are you doing to cultivate them differently?
Team Captains are your event’s super heroes. How are you recruiting, cultivating, rewarding and communicating with them different than the rest of your participants. What tools do they need to be successful?Highlight the importance of teaching your Team Captains to delegate and recruit co-captains so they don’t burn out.