A presentation given by John Baker of BKR Solutions to Farnham Independent Networking on July 19th 2011.

1. SOCIAL MEDIA - THE IMPORTANCE
OF GETTING IT RIGHT
WHY YOUR BUSINESS NEEDS A
SOCIAL MEDIA BLUEPRINT
John Baker, BKR Solutions
for Farnham Independent Networking

2. SOCIAL MEDIA - THE IMPORTANCE
OF GETTING IT RIGHT
what is social media?
why do we need it?
why you need to be careful
creating a social media blueprint

3. what is social media?

4. what is social media?
The use of technology to
co-create, know, like,
and trust.

5. what is social media?
It strengthens relationships between
companies, customers and potential
customers in order to satisfy the
needs of all who are involved.

6. the major social
networks

7. the major social
networks

8. why do we need it?

9. why do we need it?
It’s where your customers are.

10. why do we need it?
It’s where your potential
customers are.

11. why do we need it?
If Facebook were a country ...
it would be the third largest
country in the world.
(with over 750 million active users as of July 2011)

12. why do we need it?
There are approximately 62
million people living in the UK.

13. why do we need it?
Almost 50% of them are on
Facebook.
(29.9 million as of May 11, making the UK the 3rd
largest Facebook country in terms of users)

14. why do we need it?
50% of active users log on to
Facebook in any given day.

15. why do we need it?

16. why do we need it?
500% increase in visitors to
Facebook from the UK since
April 09

17. why do we need it?
Twitter has seen 300% growth
in the same time.

18. why do we need it?
370% for LinkedIn.

19. why do we need it?
As of May 2011, ?? hours of
video are being uploaded to
YouTube every minute.

20. why do we need it?
As of May 2011, 48 hours of
video are being uploaded to
YouTube every minute.

21. why do we need it?
48
(a 37% increase in the last six months, and
100% over last year)

22. why do we need it?
YouTube videos now receives
over 3 billion views a day.
(a 50% increase over last year)

23. why you need to be
careful

24. why you need to be
careful
A tired profile can damage
your brand.

25. why you need to be
careful
You are wasting effort if you
don’t know what you want to
get from it.

26. why you need to be
careful
Avoid burnout.

27. your social media
blueprint

28. your social media
blueprint
Give yourself the best chance
of success...

29. your social media
blueprint
Set out clear goals for your
social media campaigns.

30. your social media
blueprint
Make sure you know what you
are doing!

31. your social media
blueprint
Use the web to research the
best ways to link the elements
of your social media presence.

32. your social media
blueprint
Or...

33. your social media
blueprint
Buy my book!

34. your social media
blueprint

35. social media blueprint
Contains 77 easy to implement
tactics to give your social media
campaign the start it deserves

36. social media blueprint
If you do nothing else, keep
these 5 social media tactics
in mind...

37. social media blueprint
Tactic #12:
Lure in followers by posting
free, useful information.

38. social media blueprint
Tactic #15:
Use your own judgement
over that of experts.

39. social media blueprint
Tactic #20:
Remember that social media
marketing is still marketing.

40. social media blueprint
Tactic #64:
Have your fan page open to a
splash page with discounts
and news.

41. the ‘wall’ page

42. the ‘info’ page

43. the ‘splash’ page

44. making a splash

45. making a splash

46. social media blueprint
Tactic #77:
Start a conversation and
get readers involved.

47. social media blueprint
Get your copy today
www.socialmediablueprintbook.com

48. SOCIAL MEDIA
MANAGEMENT
Web. http://bkr.uk.com
Twitter. @bkrsolutions
Email. john@bkr.uk.com