Designs by Brian Huonker

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Brian Huonker

A few select samples of my portfolio work. You can see more designs located on my website at http://Huonks.com

Business

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Strategies for Creating Interesting, Engaging, and Effective Social Media Con...

Brian Huonker

Social Media Strategic Planning - Channels

Brian Huonker

Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers. The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape. In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible. Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.

Social Media Strategic Planning

Brian Huonker

Legal issues of social media 2016

Brian Huonker

Thanks to the proliferation of social media, brands are no longer competing against each. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging. Enter content marketing, or brand journalism, native advertising, etc… - It’s sharing branded content through stories to: - Capture the brand’s persona through branded storytelling. - Enable social sharing through brand advocates. - Enable brand discovery through consumer exploration. - Connect the brand to consumers in context through cultural, relevant and valuable content. - Change and enhance the consumer experience. - Create visible brand value through the content. - Continuously measure, examine, and optimize the consumer experience.

The Role of Content Marketing

Brian Huonker

Whether you’re creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered. From crafting a killer company description to choosing an eye-catching banner image, we’ll walk you through the entire process and will reveal some “pro tips” courtesy of LinkedIn. Here’s what the session will cover: Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn. Develop a step-by-step checklist to create an exceptional Company Page. Create the optimal LinkedIn images utilizing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.

LinkedIn: Maximizing your Personal and Business Profile

Brian Huonker

When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are. In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement. To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice. In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to: Set up your account Create your listening streams Familiarize yourself with analytics Communicate monitoring goals through conversations Monitor while on the go Keep your accounts secure

Hootsuite: Maintaining multiple social media accounts

Brian Huonker

In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence. The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine. Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.

CASE V: Engaging Alumni Through Content Marketing

Brian Huonker

Illinois State University's Social Media Program

Brian Huonker

by Chris Glass Terrostar Technology Solutions’ social media and Internet marketing guru, Chris Glass, discusses some of the more advanced approaches to social media. This information-packed presentation gives you a look into the past, present, and future of social media and illustrates how social media marketing and search engine marketing can help your business while paying for itself. This sessions goes in depth to some of the more advanced aspects of social media and how you can use the tools to easily increase your ROI. We’ll talk about everything from incorporating a website into your Facebook page to custom group bases in Linkedin. At the end of this information-packed hour you should have all the tools necessary to drive your business into the social future. Chris is a College of Business graduate at Western Illinois University. Since graduating, Chris has embedded himself in the social media community interacting with some of the biggest social outlets alive. With more than 12,000 followers on Twitter, numerous groups in LinkedIn, and a large blog following, Chris has built his personal brand and has become a leader across the world in social media. In his day job Chris works with a team of nerds at Terrostar Technology Solutions. Chris consults with clients in growing their brand and developing a strong internet marketing footprint from Web design to social media. Discover more about the @Midwest Social Media Conference at atMidwest.com

Social Media 2020: How to future-proof your business and increase your ROI–An...

Brian Huonker

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial. Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.

Simple Steps to Social Media Effectiveness—A @Midwest presentation

Brian Huonker

Why Social Media Monitoring? The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox: - Measuring Marketing effectiveness - Manage crisis pro-actively - Do effective online public relations - Benchmark your competition - Identify new market opportunities - Get market insights in the most cost effective manner Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.

Social Media Monitoring—A presentation for @Midwest

Brian Huonker

Illinois State University Advancement Division Meeting

Brian Huonker

Stories.IllinoisState.edu, created by UMC and Web and Interactive Communications, is a central hub powered by WordPress that allows for easier sharing of content across campus units. Illinois State content creators will be able upload their posts and photos into Stories, and then easily feed that content to a variety of destinations – college or department websites, alumni e-newsletters, and My.IllinoisState.edu, to name a few. The STATEside blog is a separate project that serves as a daily companion piece to the quarterly Illinois State magazine. Powered by multimedia storytelling, STATEside connects our alumni readers back to life on today’s campus, shining the spotlight on our standout students and accomplished alumni. STATEside editor Ryan Denham will discuss opportunities to highlight your unit during the presentation.

Content Marketing, Story telling for the next generation

Brian Huonker

Measuring the ROI of Social Media

Brian Huonker

Why Social Media

Brian Huonker

Media Relations Or Media Disasters

Brian Huonker

QR Codes are simply a gateway between the physical and digital world in order to engage consumers in interactive brand communication that deepens the marketing message, strengthens brand loyalty and drives customer conversions. Discover the best way to use this emerging technology in your marketing and communications plans with the goal of acquiring, maintaining and growing customers more effectively and efficiently.

QR Codes: What It’s All About

Brian Huonker

View more about my work at http://Huonks.com. Social media channels have transformed customer service forever. No longer are consumers willing to be put on hold, wait for the next available representative or press 1 for… Today’s “I want it now” customers expect instant responses from their favorite brands. Instead of shying away from social media, businesses must leverage their social channels to spread a positive brand reputation, to connect happy customers, and to step up their customer support efforts.Happy customers who get their issues resolved tell an average of four to six people about their positive experiences, according to the White House Office of Consumer Affairs. It pays to treat your customers well, not only for the repeat business, but also to gain the positive word-of-mouth consumers who broadcast across social media. Satisfied customers can become your most influential brand ambassadors. They’ll help to answer customer service questions posted online and also tout their own positive experiences with your business.

Turn Your Social Customers Into Brand Ambassadors

Brian Huonker

When a crisis strikes your campus, how you respond in the realm of social media or your lack of response can dramatically alter the way you manage your communications during the event. Hear two campus communications pros one from each district discuss how best to use social media to lead conversation in a crisis situation. Brian Huonker, Assistant Director, University Marketing at Illinois State University, will discuss how his campus leveraged social media to steer the online conversation following the death of two students. Andrew Careaga, director of communications at Missouri University of Science and Technology, will talk about how Missouri S&T used social media when a gunman drove onto campus in May 2011.

Crisis on Campus: Steering the Social Media Conversation

Brian Huonker

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Designs by Brian Huonker

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