1. Week 3 assignment – strategy development
OverviewThe purpose of this project is for you to apply management principles to create
management plans that include strategy formulation, business analyses, industry trends,
and organizational characterization. Deliverables one through four focus on preparing you
for the final capstone project. You will apply skills, experience, and knowledge that you have
gained through the completion of prerequisite courses throughout each deliverable.The
recommended cases are:Case 8 BP: Organizational Structure and Management Systems.Case
10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business.Case 13: Tesla Motors:
Disrupting the Auto Industry.You may also use the Internet or Strayer Learning Resource
Center to research articles on your chosen case or company.Based on the case, you will
perform an industry analysis and develop a strategy for the CEO of your chosen company to
help shape the company’s future.InstructionsWrite a 3-5 page paper in which you:Define
strategy and examine how the definition of strategy fits your chosen company and its
situation. Support your response.Summarize the main strategies that your chosen
company’s management took leading up to this company’s recent development.Identify
your chosen company’s industry and determine its main competitors. Next, select two to
three strategies that the competitors use, and analyze whether or not the selected strategies
are successful. Support your response.Perform an industry analysis for the CEO of your
chosen company in order for him or her to develop strategy for the company. Next, evaluate
the company’s current standing in this industry by taking into account the company’s
resources and capabilities.Propose at least three performance goals for the company for the
next one- and five-year period respectively. Provide a rationale for your response.Use at
least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
