1. how organizations might most effectively analyze their competitive
position in
Assignment 1 (50%) 1500 wordsWrite an essay of no more than 1500 words in response to
the following:With reference to real world examples, critically discuss how organisations
might most effectively analyse their competitive position in the market and identify
meaningful and valuable ways in which to differentiate themselves from competitors.In
addressing this task you should discuss:i. What is meant by ‘competitive position’ and why
it is important to ensure that this is both distinctive and meaningful/valuable to
consumersii. Why organisations should develop an effective understanding of the external
marketing environment (at the macro and micro-level), what the consequences might be if
they don’t, and how they might most effectively achieve this. Illustrate this part of your
discussion with real world examples.iii. Why organisations should develop an
understanding of consumer needs, behaviours and conceptions of value, what the
consequences might be if they don’t, and how they might most effectively do it. Illustrate
this part of your discussion with real world examples.iv. How organisations might
conceptualise sources of competition and identify current and potential competitors.
Illustrate this part of your discussion with real world examples.v. Why organisations must
understand how they are perceived in relation to their key competitors by consumers and
other stakeholders, and how they might most effectively do this (e.g. by understanding their
own strengths/weaknesses/value propositions in comparison to direct competitors,
identifying key points/bases of differentiation, understanding and visualising consumer
perceptions).Assessment criteria: You will be assessed on theoretical knowledge and
understanding, application of theory to/in the specified context, critical thinking and
argument, independent research and reading, structure, presentation and clarity of
communication.Word Count: Max 1500 Words (everything is included in the word count,
except title page, contents and reference list; appendices are not permitted and will not be
marked)Font: Calabri 11 pointSpacing: Single lineReferences: Harvard Style