Prepared by students in my Beer Industry Project (Fall, 2013)

2. Shirayuki Beer
Information
Contact
Information
3-4-15, Chuo, Itami,
Hyogo 664-0851
Number of Employees:
5person (KONISHI BEER BREWERY)
Established: 1550
(a corporation established 1933,
beer brewing started 1995)

3. Main Activities/Projects
1.
production and sale of refined sake
2. production and sale of Syochu and liqueur
3. brewing and sale of beer
4. production and sale of
pickles and other foods
5. sale of import beer and wine

4. Field work day
2013/11/10 (sun)
Contact Person: Wataru Yamaguchi

5. Wataru Yamaguchi
♡ Wataru Yamaguchi who
support us to visit his
factory: brewer
♡ He promotes Konishi Beer
brewery to their customers.
Also, he develops new beer
products.

6. Goals/Objectives/Mission
【compose of Japanese craft beer industry】
to be able to brew ‘Japanese ale beer'.
now they just brew beer like foreign beer.

7. Major Results (Key Dates)
the reason they started open beer
brewery... to promote Itami city from
damage of the earthquake occered in
1994. they have started brewing beer
since 18years ago. also Itami is a sister
city of Belgium.

8. Successes
Snow blonche got
prize,
, at
European Beer Star
Award for three
consecutive years.

9. they tried to open stores at beer events.

10. Future Vision
Now they brews
90kg of beer for a
year. In the future
they want to brew
100kg of beer for a
year.

11. Role of Globalization
They transport Belgium beer.

12. Role of Identity
Beer bottle's color and design. Beer
bottle's color is black because it can
protect from ultraviolet rays. The design
is easy to have bottle when we drink it.
Also, they use rice yeast.