This document summarizes key points from the book "Follow This Path" about driving growth through unleashing human potential. It discusses that organizations should focus on emotional engagement of employees and customers to build loyalty and drive business outcomes. Gallup research shows a direct link between emotionally engaged workplaces measured by the Q12 and business metrics like productivity and profitability. The document advocates that organizations should identify and develop the talents and strengths of employees to better engage them, rather than trying to fix weaknesses. This leads to more emotionally engaged and committed employees and customers.

2. Follow This Path How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential AUTHOR: Curt Coffman, Gabriel Gonzalez-Molina, Ph.D. and Ashok Gopal PUBLISHER: Warner Business Books DATE OF PUBLICATION: October 2002 NUMBER OF PAGES: 284 pages Book pic

37. BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES