Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. http://www.bizsum.com/2page/b_Twitterville.php

1. November 2009
Business
Summaries lite
About the Author Twitterville
How Businesses Can Thrive In The New Global
Neighborhoods
By Shel Israel, Penguin Books Ltd., 2009
witter is the most rapidly o matter where you re from or
adopted communication tool what you do for a living you will
in history going from zero to find conversations on witter that
Shel Israel is a writer and ten million users in are valuable espite
speaker on social media just over two years the millions of people
issues. He co-authored with n witter word joining the site you ll
Robert Scoble the book Naked can spread faster than quickly find the ones
Conversations, How Blogs are
Changing the Way Businesses wildfire ompanies who can make a
Talk with Customers (John no longer have the difference to you
Wiley & Son 2006). option of ignoring the
conversation
WHY YOU NEED
He was the host of Global
Neighbourhoods with Shel THIS BOOK
Israel, an online video blog nlike other hot social media his book will explain how
series, which was produced spaces witterville is dominated global neighborhoods will make
by FastCompany.tv, covering by professionals not students geography increasingly irrelevant
enterprise and trends in
social media. He lives in
nd despite its size it still feels t even explains why people
Silicon Valley, California and like a small town witter allows sometimes really do care what you
frequently speaks on social people to interact much the way had for lunch
media related topics. they do face to face honestly and
*** authentically ne minute you re EIGHT STEPS
ublisher enguin ooks complaining about the weather egin your witterville journey
td with local friends the next you re on the right foot with these eight
talking shop with a colleague based steps
pages halfway across the globe
Twitterville | Shel Israel

2. BusinessSummaries.com
The Nutshell
Show Yourself. croll through some witter are impressed t s wiser to follow people whose
pages and see what first catches your eye conversations matter to you
hances are good that it will be the avatar
image ost people like to see who they re
talking to they re more likely to follow someone Avoid Spammer Stats. he worst thing you
who uses an authentic photo over another whose can do is have stats that show you follow
avatar is a cartoon or brand icon n the small people and only people follow you hese are
space allotted by witter give some specific spammer stats erhaps no one is following you
info about yourself and your work upply because you ve revealed so little of yourself ou
links to your blog or web site n your bio say can easily fix this by growing slower ost more
something useful about why you re on witter informative tweets and be more transparent
ay where you live
Have Favorites. here s a little star icon to
Read first. Talk later. tart by reading what the right of each tweet ou can use it to make
others have to say et a sense of the rhythm someone s post a favorite
of a conversation before you join in ait until
you have something useful or interesting to add
to the conversation Take Your Time. witterville works like any
other neighborhood eople start by chatting
about weather lunch – the day to day things
Post Second. ollow ater fter you ve read ften the conversation goes nowhere tapering
other tweets for a while it s time to put up a few off into cyberspace f you try pushing yourself
of your own hen you start say what you are too aggressively people may respond to you
hoping to talk about his may start to get you in the same way they do the loudmouth at the
some attention from the neighborhoods that party hey walk away and talk in circles that
matter the most to you exclude you
Friends Over Stars. hile witterville Think Neighborhood. f you move to a large
luminaries may automatically follow you back city the first things you do are learn your way
if you follow them they are unlikely to join around the neighborhood find the best way
a conversation you start ou may think it to get to work and where to shop and eat o
impressive that these big names are following not think of witter as a mass media tool but
you but since most everyone knows that these a social tool
stars will follow just about anyone few weeters
Twitterville | Shel Israel