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A passionate
  Integrated Brand
Management Group
OUR PHILOSOPHY




Help our clients maximize their brand potential and
 ultimately their business potential with practical
                     solutions.
WHAT CAN WE
DO FOR YOU
How can We Help?
                                    Enhancing
Brand Analysis/   Brand Strategy
                                      Brand          Communications
    Check         Development
                                    Capabilities


Internal Brand    Brand Growth     Brand Training     Brand Campaign
Audit             Strategy         (Internal/ B2C/    Ideation
                                   B2B)
                                                      Campaign Planning
Competitors       Marketing                           & Management
Analysis          Strategy         Outsourced
                                   Marketing          Advertising Media
Brand Research    Communication                       Buy
Facilitation      Strategy         Marketing Funds
                                   & Assistance       Creative Design
                  Media Strategy   Programs
                                                      Media & Public
                                                      Relations

                                                      Event Management

                                                      Digital Marketing
Latest Service
  ONLY for
    SMEs
Trade Affiliation
- Columnist for TRADEMART           - Brand workshop facilitator
- Brand Expert for BEA 2011         for National Mark Recipients
- Brand Training Facilitator
- Member




                                    - Ex- EXCO Member
- Approved Training Provider        - Consultant Member
Certified Trainer                   - Main Sponsor for BEC 2010




- Registered Contractor &           - Columnist for LIBRA
Consultant                          Magazine
Brands we have
worked with
OUR CLIENTELE
BRAND PERFORMANCE
   Brand Promotion
                                      Brand Excellence                  National Mark of
      Grant from
                                        Award by MITI                   Malaysian Brands
       MATRADE
•7 brands ; RM 14 mil              •JOVEN                             •SAFARI
•JOVEN ; In-Comix ; MBL ;          •INSPIDEA                          •REKA
 INSPIDEA ; KIAN Contract ;        •MBL (certificate of
 Mayflower ; SKALI                  excellence)




                         No. 1                             Others

               • No. 1 Laminate Flooring in       •Innocert 2 star - SAFARI
                Japan – Inovar
               •No.1 Most recommended
                Laminate Flooring by
                Professionals in Malaysia –
                Inovar
               •Best Tour Operator 2006 -
                Mayflower
Project
Portfolios
MyChef Simply Delicious

- Development of New Brand
 Integrated Launch Campaign
 Plan
- Launch Campaign Activation
  • Advertising Concept
    Development and
    Production
  • TVC Production
  • Creative Design
  • PR Campaign
  • Social Media Campaign
  • Blogger Engagement
  • On-ground Roadshows
Oral B- Smile More Malaysia

- Development of Brand Equity
 Campaign Strategy and
 Activation Plan
- Campaign Execution :
  • Key Visual Development
  • Social Media Campaign
  • Concourse Event
    Management
  • Nationwide on-ground
    Roadshow
JOVEN –
                                                                            Silent Pump with inverter




                Magazine
                • Anjung Seri, Creative Home,
                  Feminine and Home Concept
Newspaper
• The Star, Sin Chew, Harian Metro,                                                In-store materials
  Daily Express, Kwong Wah, Oriental                        Rapid KL               • Leaflets, wobbler and bunting
  Daily



                IN-HOME                                 OUT-OF-HOME                    IN-STORE




 PR Launch event
                                  Radio
                                  • MyFM, MixFM and Sinar


                                                            Archidex 2010



      TVC
      • TV3, NTV and Astro       Press release
JOVEN MALAYSIA

Branding Projects with Joven
Malaysia
Development of campaign plan
- Launch Campaign Activation
  • Advertising concept
    development and
    production
  • TVC Production
  • Creative design
  • PR campaign
JOVEN THAILAND

- Brand & Market Research
- Brand campaign development
- Launch Campaign Activation
  • Advertising concept
    development and production
  • Creative design
  • TVC Production
  • Lucky Draw
JOVEN – Caught attention at
                                 Dhoby Ghaut MRT, SINGAPORE


- Brand campaign development
- Launch Campaign Activation
  • Advertising concept
    development and production
  • Creative design
Mayflower –
                                                Total Travel Service Specialist




- RM 2 mil Brand & Marketing Funds (BPG)
- Brand Analysis through interviews and
research
- Brand Strategy & Identity Development:
     •     Brand Strategies
     •     New Tagline
     •     Global Sponsorship Branding Effort
- Best Tour Operator Award Submission
INSPIDEA-
                                                           Let The Kid Out


                                        Functional

                                      “Makes me laugh,
Brand & Marketing Funds Assistance      cry or scream,
- Brand Strategy & Identity          lighten up my day,
                                     having a good time
Development                             with friends or
                                            family”
- Internal Brand Training
- PR Initiatives
                                          Rational


                                     “the ‘unburdened’
                                       mind gives me
                                       unadulterated
                                      ideas, creativity
                                      and inspiration”




                                          Emotional

                                      “sometimes, I can
                                          put aside
                                     everything and just
                                       be a kid again”
In-Comix –
                           Storming Southern Thailand



TV Commercial




 In-Store Display    Brand Growth Strategy



                                             Program Sponsorship




 Roadshow & Mini Concert
SAFARI –
                                          Branding from inside out




  Brand Research
  - Media Planning, Creative
  Conceptualization
  - Website & e-commerce review,
  - Internal Brand Training
  - Brand Strategies for export markets




   “One Passion
Endless Possibilities”
INOVAR –
                             Pioneering laminated flooring regionally




- Global Brand & Marketing
Strategies
- Brand Research
- Internal Brand Training
- PR and Media strategies
REKA Re-defining Playground Business




• Brand Strategy Development
• Brand idea of “Completes Our Lives”
• Enhanced Brand identity
• Corporate Video conceptualisation
• Internal Brand Training
• Sales & Marketing Proposal
• PR & Media for REKA ZONE Launch
SPRITZER BRAND RESEARCH




Focus Group Discussion
Spritzer +fibre
Vertilite
                                  Setting a Strong Marketing Foundation

• Outsourced Marketing Services
• Brand & Marketing Strategy
 Development
• Creative Development
• Sales Support




                                           Front &
                                            Back
Accelerating Brand
     Accelerating
Brand Adoption In
       Adoption In
          Malaysia
          Malaysia
ARTICLES & INTERVIEWS




 Branding is for all
ARTICLES & INTERVIEWS
ARTICLES & INTERVIEWS
BRANDING SEMINARS &
        WORKSHOPS
SUPPORTING NATIONAL & SMEs
             BRAND EVENTS
    (Brand Entrepreneur Conference 2010, Kuala Lumpur)
SUPPORTING NATIONAL & SMEs
             BRAND EVENTS
       (SME Brand Chat, Intrade 2010, Kuala Lumpur)
Telling you what to do with your
           brand is only half of the story. Assisting
            you in doing it the right way is
                    what we take pride in.




                               Thank you


BIZSPHERE Sdn Bhd
No. 41-3, 3rd Floor, Block C2, Jalan PJU 1/39, Dataran Prima, 47301, Petaling Jaya, Selangor, Malaysia
Tel : +603 7887 1006 Fax: +603 7804 3770
Email : marketing@bizsphere.com.my Website : www.bizsphere.com.my

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Passionate Brand Management Group

  • 1. A passionate Integrated Brand Management Group
  • 2. OUR PHILOSOPHY Help our clients maximize their brand potential and ultimately their business potential with practical solutions.
  • 3. WHAT CAN WE DO FOR YOU
  • 4. How can We Help? Enhancing Brand Analysis/ Brand Strategy Brand Communications Check Development Capabilities Internal Brand Brand Growth Brand Training Brand Campaign Audit Strategy (Internal/ B2C/ Ideation B2B) Campaign Planning Competitors Marketing & Management Analysis Strategy Outsourced Marketing Advertising Media Brand Research Communication Buy Facilitation Strategy Marketing Funds & Assistance Creative Design Media Strategy Programs Media & Public Relations Event Management Digital Marketing
  • 5. Latest Service ONLY for SMEs
  • 6. Trade Affiliation - Columnist for TRADEMART - Brand workshop facilitator - Brand Expert for BEA 2011 for National Mark Recipients - Brand Training Facilitator - Member - Ex- EXCO Member - Approved Training Provider - Consultant Member Certified Trainer - Main Sponsor for BEC 2010 - Registered Contractor & - Columnist for LIBRA Consultant Magazine
  • 9. BRAND PERFORMANCE Brand Promotion Brand Excellence National Mark of Grant from Award by MITI Malaysian Brands MATRADE •7 brands ; RM 14 mil •JOVEN •SAFARI •JOVEN ; In-Comix ; MBL ; •INSPIDEA •REKA INSPIDEA ; KIAN Contract ; •MBL (certificate of Mayflower ; SKALI excellence) No. 1 Others • No. 1 Laminate Flooring in •Innocert 2 star - SAFARI Japan – Inovar •No.1 Most recommended Laminate Flooring by Professionals in Malaysia – Inovar •Best Tour Operator 2006 - Mayflower
  • 11. MyChef Simply Delicious - Development of New Brand Integrated Launch Campaign Plan - Launch Campaign Activation • Advertising Concept Development and Production • TVC Production • Creative Design • PR Campaign • Social Media Campaign • Blogger Engagement • On-ground Roadshows
  • 12. Oral B- Smile More Malaysia - Development of Brand Equity Campaign Strategy and Activation Plan - Campaign Execution : • Key Visual Development • Social Media Campaign • Concourse Event Management • Nationwide on-ground Roadshow
  • 13. JOVEN – Silent Pump with inverter Magazine • Anjung Seri, Creative Home, Feminine and Home Concept Newspaper • The Star, Sin Chew, Harian Metro, In-store materials Daily Express, Kwong Wah, Oriental Rapid KL • Leaflets, wobbler and bunting Daily IN-HOME OUT-OF-HOME IN-STORE PR Launch event Radio • MyFM, MixFM and Sinar Archidex 2010 TVC • TV3, NTV and Astro Press release
  • 14. JOVEN MALAYSIA Branding Projects with Joven Malaysia Development of campaign plan - Launch Campaign Activation • Advertising concept development and production • TVC Production • Creative design • PR campaign
  • 15. JOVEN THAILAND - Brand & Market Research - Brand campaign development - Launch Campaign Activation • Advertising concept development and production • Creative design • TVC Production • Lucky Draw
  • 16. JOVEN – Caught attention at Dhoby Ghaut MRT, SINGAPORE - Brand campaign development - Launch Campaign Activation • Advertising concept development and production • Creative design
  • 17. Mayflower – Total Travel Service Specialist - RM 2 mil Brand & Marketing Funds (BPG) - Brand Analysis through interviews and research - Brand Strategy & Identity Development: • Brand Strategies • New Tagline • Global Sponsorship Branding Effort - Best Tour Operator Award Submission
  • 18. INSPIDEA- Let The Kid Out Functional “Makes me laugh, Brand & Marketing Funds Assistance cry or scream, - Brand Strategy & Identity lighten up my day, having a good time Development with friends or family” - Internal Brand Training - PR Initiatives Rational “the ‘unburdened’ mind gives me unadulterated ideas, creativity and inspiration” Emotional “sometimes, I can put aside everything and just be a kid again”
  • 19. In-Comix – Storming Southern Thailand TV Commercial In-Store Display Brand Growth Strategy Program Sponsorship Roadshow & Mini Concert
  • 20. SAFARI – Branding from inside out Brand Research - Media Planning, Creative Conceptualization - Website & e-commerce review, - Internal Brand Training - Brand Strategies for export markets “One Passion Endless Possibilities”
  • 21. INOVAR – Pioneering laminated flooring regionally - Global Brand & Marketing Strategies - Brand Research - Internal Brand Training - PR and Media strategies
  • 22. REKA Re-defining Playground Business • Brand Strategy Development • Brand idea of “Completes Our Lives” • Enhanced Brand identity • Corporate Video conceptualisation • Internal Brand Training • Sales & Marketing Proposal • PR & Media for REKA ZONE Launch
  • 23. SPRITZER BRAND RESEARCH Focus Group Discussion
  • 25. Vertilite Setting a Strong Marketing Foundation • Outsourced Marketing Services • Brand & Marketing Strategy Development • Creative Development • Sales Support Front & Back
  • 26. Accelerating Brand Accelerating Brand Adoption In Adoption In Malaysia Malaysia
  • 27. ARTICLES & INTERVIEWS Branding is for all
  • 30. BRANDING SEMINARS & WORKSHOPS
  • 31. SUPPORTING NATIONAL & SMEs BRAND EVENTS (Brand Entrepreneur Conference 2010, Kuala Lumpur)
  • 32. SUPPORTING NATIONAL & SMEs BRAND EVENTS (SME Brand Chat, Intrade 2010, Kuala Lumpur)
  • 33. Telling you what to do with your brand is only half of the story. Assisting you in doing it the right way is what we take pride in. Thank you BIZSPHERE Sdn Bhd No. 41-3, 3rd Floor, Block C2, Jalan PJU 1/39, Dataran Prima, 47301, Petaling Jaya, Selangor, Malaysia Tel : +603 7887 1006 Fax: +603 7804 3770 Email : marketing@bizsphere.com.my Website : www.bizsphere.com.my