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How to Improve Your Website

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How to Improve Your Website

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Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.

Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.

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How to Improve Your Website

  1. 1. Copywriter Liz Painter talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market. There is a link at the end of this deck to the associated blog and webinar recording
  2. 2. How to improve your website and ultimately win more clients Webinar by Liz Painter BizSmart Select Member and Copywriter at Comma Comma www.commacomma.co.uk
  3. 3. Are you proud of your website? Key elements • Engaging copy • Great design • Potential clients can understand what you do • Social proof • Call to action
  4. 4. What is the purpose of your website? • Promote your business • Sell your products and services • Sign up new clients • Demonstrate how your products work • Give examples of projects you’ve worked on • Encourage people to apply for a job with you • Create a community of people with similar interests.
  5. 5. Think about your reader…
  6. 6. Market – Message - Media • Who is your ideal customer – write for them? • Understand your market and their pain points • Explain what’s unique about what you do • Features AND benefits • Testimonials and case studies • Use words, pictures and video
  7. 7. Creating an engaging website • Well-designed • Engaging copy that clearly explains what you do • Up to date • Constantly evolving
  8. 8. Why potential clients leave 1. They don’t understand what you do 2. Long-winded paragraphs and sentences 3. They’re bored
  9. 9. Common pitfalls • Cutting and pasting copy from elsewhere • Using jargon or overly-complicated language • Being pompous or insincere • The passive voice • Overly wordy • Too many hyperlinks • Too much focus on keywords • Poor navigation
  10. 10. Standard business website • Home • About • Meet the team • Our services/products • Why choose us? • Testimonials • Blog • Contact
  11. 11. In summary, a great website will 1. Capture attention quickly 2. Clearly explain what you do 3. Outline your USP 4. Avoid long-winded sentences and paragraphs 5. Be interesting and engaging 6. Speak to a specific market 7. Encourage action
  12. 12. Thanks for listening! If you have any questions please ask now or email me afterwards at: liz@commacomma.co.uk
  13. 13. BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed. You can access webinars and presentations like this and more besides through our SmartRoom service here You can read the associated blog and listen to a live recording of this presentation by clicking here You can read Liz’s profile here
  14. 14. •Need a sounding board for your ideas? •Need to know what to prioritise? •Want someone to challenge your assumptions?
  15. 15. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success.

Hinweis der Redaktion

  • If you back up the brainstorming by picking one cash improvement strategy as a quarterly/ 90 day focus then you will be well on the way to building a business with good cash flow management and capable of scaling.
    It is one routine that will really set you free to grow – and you might sleep better also!

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